---
title: "Creating a Campaign | Maeve Social"
description: "Create a campaign with dates, a brief, target platforms, and optional budget details."
url: "https://maevesocial.com/guides/campaigns/creating-a-campaign"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Campaigns](https://maevesocial.com/guides/campaigns)
4. Creating a Campaign

# Creating a Campaign

Updated October 19, 2026

Create a campaign to group content for a launch, event, or other planned activity. Campaigns are available on every plan. You need Editor or Manager access to create or edit them, including inherited access as an organization Admin or Owner.

New campaign

Name

September workshop

Start

September 1

End

September 30

Target platforms

Goal

Fill the workshop places

Create campaign

Illustration of campaign controls using a sample September workshop campaign.

## Create the Campaign

1. Open **Campaigns** in your workspace.
2. Click **New campaign**.
3. Enter a name and select the start and end dates.
4. Add any optional details you have ready.
5. Click **Create campaign**.

The name and dates are required. The end date can match the start date for a single-day campaign, but it cannot be earlier.

## Fill In the Details

| Field               | What to enter                                                  |
| ------------------- | -------------------------------------------------------------- |
| Name                | A name up to 160 characters, unique in the workspace           |
| Color               | The color used beside the name and on the timeline             |
| Start and end dates | The planned campaign period                                    |
| Target platforms    | The networks you intend to use                                 |
| Estimated budget    | Your planned spending                                          |
| Actual budget       | The amount spent, entered manually                             |
| Currency            | A three-letter currency code, such as AUD                      |
| Goal                | A short statement of the intended result, up to 500 characters |
| Brief               | Formatted instructions and background, up to 20,000 characters |

For example, use the goal to record a target number of event registrations. Use the brief for the audience, offer, and details that writers need to include.

Budget amounts accept up to two decimal places. Maeve does not automatically fill them from advertising spend. Target platforms are planning details and do not restrict which posts you can link.

## Check the Status

Maeve derives the status from the campaign dates and today's date in the workspace timezone.

| Status   | When it applies                                     |
| -------- | --------------------------------------------------- |
| Upcoming | Before the start date                               |
| Live     | From the start date through the end date, inclusive |
| Ended    | After the end date                                  |

You do not select a status manually. To change the planned period, open the campaign, click **Edit**, update its dates, and click **Save campaign**.

Campaign dates do not schedule posts

Changing a campaign's dates changes its timeline and derived status. Review linked posts separately if their publishing dates also need to change.

## Add Phases and Content

Open **Manage phases** if you want to divide the campaign into stages. Then [link content to the campaign](https://maevesocial.com/guides/campaigns/linking-content-to-a-campaign) and optionally assign each post to a phase.

To remove a campaign you no longer need, [delete it](https://maevesocial.com/guides/campaigns/deleting-a-campaign). Deleting it does not change the posts assigned to it.

## Questions

### What plan do I need for campaigns?

Campaigns are available on every plan. Creating and editing requires Editor or Manager access, including organization Admin or Owner access.

### Which fields are required?

The name, start date, and end date are required. You can add other details later.

### Can two campaigns have the same name?

Campaign names must be unique within the workspace. Deleted campaigns do not reserve their names.

### How do I set a campaign to live or ended?

The status is calculated from the dates in your workspace timezone. Edit the dates if the campaign period changes.

### How do I end a campaign early?

Edit the campaign, move the end date, and save. Check linked posts separately if their scheduled times also need changing.

### What is the difference between the goal and the brief?

The goal states the intended result. The brief contains the background and instructions needed to create the content.

### Does the budget track spend automatically?

No. Enter estimated and actual spending yourself.

### Do target platforms restrict what I can link?

No. Target platforms record your intended networks and support filtering in the campaigns list.