---
title: "Linking Content to a Campaign | Maeve Social"
description: "Assign a campaign and optional phase to content, update an existing link, and find the campaign results."
url: "https://maevesocial.com/guides/campaigns/linking-content-to-a-campaign"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Campaigns](https://maevesocial.com/guides/campaigns)
4. Linking Content to a Campaign

# Linking Content to a Campaign

Updated October 19, 2026

Assign a campaign to a post to include it in that campaign's content list and reporting. A post can belong to one campaign and optionally one of its phases.

Campaigns

Workshop announcement

Book your place at our September workshop.

Campaign

September workshop

Phase

Launch

Save

Illustration of campaign controls using a sample September workshop campaign.

## Assign a Campaign in the Composer

1. Open the post in the composer.
2. Find the campaign control beside the other content metadata.
3. Select the campaign.
4. Select a phase if you want to use one.
5. Save the post.

Use a campaign from the same workspace. If you are updating a post that has already published, open it in the post viewer and edit its campaign metadata.

## Create Content from a Campaign

1. Open the campaign's **Content** view.
2. Use **Create content** in the empty state when the campaign has no posts.
3. Complete the post in the composer and save it.

The composer starts with the campaign selected. Check the phase separately if you want the post assigned to one.

## Change or Remove the Link

Open the post's campaign control to choose a different campaign or clear the selection. Select a phase from the new campaign if needed, then save.

A phase belongs to its campaign

You must select a campaign before selecting a phase. Clearing the campaign also clears its phase. A post without a phase still belongs to the selected campaign.

## If a Campaign Is Unavailable

A deleted campaign no longer appears in the campaign picker. Posts that were assigned to it stay available. See [Deleting a Campaign](https://maevesocial.com/guides/campaigns/deleting-a-campaign).

## Check Linked Content and Results

Open the campaign's **Content** view to find linked posts and filter them by phase, platform, or status.

Switch to **Analytics** for campaign totals, phase performance, and individual published editions. An edition is the version of a post published to a specific social account.

Analytics uses the content currently linked to the campaign. Moving content to another campaign changes which campaign reports include it. The metrics are lifetime totals and are not limited to the campaign's start and end dates. You do not need to create a matching label for campaign reporting.

## Questions

### How do I put a post on a campaign?

Open the post in the composer, select a campaign in the metadata controls, and save.

### Can a post be on two campaigns?

No. A post can belong to one campaign at a time.

### Can I add a campaign to a post that already published?

Yes. Open the published post in the viewer and edit its campaign metadata.

### Do I have to set a phase?

No. A post without a phase still belongs to its campaign.

### Why can I not pick a phase?

Select a campaign first. Only phases belonging to that campaign are available.

### How do I create a post already attached to a campaign?

Use Create content from an empty campaign's Content view. The composer starts with that campaign selected.

### Can I see analytics for a campaign?

Yes. Open the campaign's Analytics view for totals, phase performance, and published editions. Results use lifetime metrics for content currently linked to the campaign.