---
title: "The Campaign Page | Maeve Social"
description: "Review a campaign brief, filter its content, and inspect campaign and phase analytics."
url: "https://maevesocial.com/guides/campaigns/the-campaign-page"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Campaigns](https://maevesocial.com/guides/campaigns)
4. The Campaign Page

# The Campaign Page

Updated October 19, 2026

Open a campaign from **Campaigns** to review its brief, linked content, and results. Use **Content** for planning and post status, or **Analytics** for performance.

Campaigns

September workshop

Live

September 1 to 30

ContentAnalytics

Phase

All phases

Workshop teaserTease

Booking opensLaunch

Last placesSustain

Manage phases

Illustration of campaign controls using a sample September workshop campaign.

## Review or Edit the Campaign

The header shows the campaign name, dates, and status.

Use **Open in calendar** to jump to the campaign's starting month. To change the brief or other campaign details, click **Edit**, make your changes, and click **Save campaign**.

Editing requires Editor or Manager access, including organization Admin or Owner access. Creators and Viewers can read the campaign.

## Read the Content Timeline

In **Content**, review the brief before drafting. The timeline below shows the campaign period, phase lanes, and dated posts.

Hover over a post marker to see its details. Nearby posts can share a marker. Phases without their own dates use the campaign period on the timeline.

## Filter and Group Posts

1. Select a phase beneath the timeline to narrow the content list.
2. Choose a status or platform filter if needed.
3. Open **Display** to group by **Phase**, **Status**, or **None**.
4. Choose oldest or newest first for the sort order.

The status filters include drafts, content awaiting approval, scheduled content, sent posts, and failures. A failed post may have a connection, validation, billing, or platform error. Open it to check the reason.

Status counts show how many loaded campaign items are in each state. Load more content when the list offers that action.

On a wide screen, selecting a post opens a preview beside the list. Use **Open in editor** when you want to edit it. On smaller screens, content opens without the side-by-side preview layout.

## View Campaign Analytics

1. Switch to **Analytics**.
2. Select the connected accounts you want to include.
3. Review the headline metrics and their coverage notes.
4. Select a phase to inspect its results, or use **All phases** for the campaign.
5. Select a published edition in the content table to inspect its details.

An edition is the version of a post published to one social account. The analytics view includes these metrics:

| Metric                          | How to read it                                                        |
| ------------------------------- | --------------------------------------------------------------------- |
| Views / impressions             | Reported totals; definitions vary by platform                         |
| Engagements                     | Measured interactions on included editions                            |
| Average engagements per edition | Average across editions contributing engagement data                  |
| Engagement rate by reach        | Engagements divided by reach for the same measured Instagram editions |

Campaign analytics uses lifetime metrics

Campaign start and end dates do not limit these totals. Results use verified lifetime data for content currently linked to the campaign. Moving a post to another campaign changes which campaign includes it.

Check the number of measured editions beside each metric. Partial coverage, content awaiting sync, or unavailable lifetime data can leave a metric incomplete. A missing value does not mean zero. Engagement rate by reach excludes other platforms and cannot be calculated when measured reach is zero.

To compare several campaigns, return to the [campaigns list](https://maevesocial.com/guides/campaigns/the-campaigns-list) and select **Performance**.

## Questions

### What is on the campaign page?

Content shows the brief, timeline, phases, and linked posts. Analytics shows campaign totals, phase performance, and published editions.

### How do I see just one phase?

Select the phase beneath the timeline in Content, or select it in the phase-performance table in Analytics.

### Can I group the posts by something other than phase?

Yes. Open Display and choose Phase, Status, or None, then choose the sort order.

### What do the numbers next to the status filters mean?

They count loaded campaign content in each state. Use Load more when additional content is available.

### What are the marks on the timeline strip?

They represent dated posts. Nearby posts can share a marker; hover to inspect them.

### Why does the preview open beside the list instead of navigating?

Wide screens show a side preview so you can inspect posts without leaving the list. Use Open in editor to edit one.

### Why can I not edit this campaign?

Editing requires Editor or Manager access, including organization Admin or Owner access. Creators and Viewers can read campaign details.

### Where are the campaign's results?

Open the campaign's Analytics view. It shows lifetime metrics for currently linked content, with account and phase filters.