--- title: "Connecting and Publishing to LinkedIn | Maeve Social" description: "Connect a LinkedIn profile or Page, check publishing permissions, and prepare feed posts." url: "https://maevesocial.com/guides/channel-management/linkedin" --- On this page 1. [Home](https://maevesocial.com/) 2. [Guides](https://maevesocial.com/guides) 3. [Channel Management](https://maevesocial.com/guides/channel-management) 4. Connecting and Publishing to LinkedIn # Connecting and Publishing to LinkedIn Updated September 12, 2026 Connect your LinkedIn profile to publish as yourself, or connect a company Page to publish as that organization. A profile and a Page each use one social connection. ![The Maeve composer with LinkedIn selected, showing the LinkedIn caption field and a live LinkedIn preview on the right](https://maevesocial.com/marketing/screenshots/app/channel-management/composer-linkedin.webp) The preview shows which LinkedIn identity the post goes out as, the profile or the Page. 1. 1Pick the network 2. 2Approve on the network 3. 3Connected Connect available channels 3 / 20 InstagramBusiness or creatorConnect FacebookBusiness PageConnect TikTokBusiness or CreatorConnect LinkedInPage or ProfileConnect ## Profiles and Pages Choose a profile or Page connection according to who should appear as the author. Profile connections are available for LinkedIn accounts. Page connections must be enabled for your Maeve organization. If the Page option is unavailable, contact support to request access. After connecting, select the profile or Page in the composer. ## Connecting a Profile 1. 1 ### Open Settings, then Social channels Select **LinkedIn** from the connection grid. 2. 2 ### Sign in on LinkedIn Sign in on LinkedIn's sign-in page. Maeve does not receive or store your password. 3. 3 ### Approve the permissions LinkedIn asks to read your profile and post on your behalf. Both are needed. 4. 4 ### Confirm the Connected Profile Maeve shows the name and picture it connected. If it is not you, you were signed into another LinkedIn account in that browser. ## Connecting a Page 1. Check that Page connections are enabled for your Maeve organization. 2. Open **Settings**, then **Social channels**, and choose the LinkedIn Page connection option. 3. Sign in to LinkedIn and approve access. 4. Select the Pages you want to add to the workspace. Your Page access must be approved and include permission to publish. If a Page is missing, check your role in LinkedIn. Analyst access does not allow publishing. Each selected Page uses one social connection. If only one Page is available, Maeve connects it automatically. ## Publishing and Analytics Are Different Roles Publishing access does not always include Page analytics. Maeve requires the LinkedIn **Administrator** role to read Page analytics. If you can publish but cannot load analytics, check your Page role. Ask a Page administrator to update your access, then reconnect the Page in Maeve. ## What Maeve Asks Permission For The requested permissions depend on whether you connect a profile or a Page. | Permission | What stops working without it | | --------------------------- | ---------------------------------------------------- | | Post on your behalf | Maeve cannot publish posts to your profile | | Comment on your behalf | The first comment field does not appear on a profile | | Read your profile | Maeve cannot read your name or picture | | Post as the organization | Maeve cannot publish posts to a Page | | Comment as the organization | The first comment field does not appear on a Page | | Read organization content | Page post data is unavailable | | Organization admin | Maeve cannot tell which Pages you can publish to | | Post and profile analytics | Analytics and posting-time data are unavailable | | Page followers | Audience data is unavailable | | Connection count | Your own connection total stays empty | Read LinkedIn comments and messages on LinkedIn. They are not available in Maeve's Social Inbox. ## What You Can Publish Select LinkedIn in the composer and enter the post text. Attach media if needed. LinkedIn section LinkedIn Caption Write for LinkedIn... 0 / 3,000 Media for LinkedIn 0 of 10 selectedUp to 10 photos, or one video, never both LinkedIn has no settings panel. The caption and the media are the whole post. What LinkedIn gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises. * **Text.** On its own, up to 3,000 characters * **Images.** Up to 10 on one post * **Video.** One per post, and it cannot share the post with images * **Links.** Put the URL in the caption and LinkedIn creates the link preview, but only on a post with no media. Attach an image and the link stays as plain text LinkedIn has no stories and no Reels. Everything is a feed post. Use Maeve's API, CLI, or MCP tools to create polls, link articles, and document posts. These formats are not available in the composer. ## The Limits | What | Limit | | --------------- | ------------------- | | Caption | 3,000 characters | | Comment | 1,248 characters | | Images per post | 10 | | Videos per post | 1 | | Aspect ratios | 1.91:1, 1:1 and 4:5 | LinkedIn checks file size and video duration when the post is submitted. If it rejects a file, read the error in **Failed Posts** and check the file before retrying. The free [social media file checker](https://maevesocial.com/tools/social-media-file-checker) shows its size, dimensions, and duration without uploading it. The composer allows 10 images per post. Posts created through the API can contain up to 20 images. Transform Aspect Ratio Landscape (1.91:1) Square (1:1) Portrait (4:5) 1.91:1 The shapes LinkedIn's cropper offers, under LinkedIn's own names for them. Cropping for one network leaves the file untouched everywhere else. ## What Will Stop a Post * **Images and video in the same post.** LinkedIn takes one or the other * **More than one video.** One per post LinkedIn will refuse LinkedIn posts cannot mix videos and images. 3 of the ones people hit What LinkedIn sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it. ## When the Connection Breaks If an account shows **Needs reconnecting**, restore its connection before the next scheduled post is due. 1. Open **Settings**, then **Social channels**. 2. Find the affected account and select **Reconnect**. 3. Sign in to the same account and approve the requested permissions. Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable. Your connected channels 2 LinkedIn Your Company LinkedIn Page Re-sync Your Name Needs reconnecting Reconnect This account got signed out. Reconnect it to keep publishing. ## Errors LinkedIn Returns | Error message | What to do | | ----------------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------- | | LinkedIn needs the video file size before upload. Reattach the video and try again | The upload started without the file size LinkedIn requires | | LinkedIn Page publishing failed. The connected user needs an admin or publishing role on this LinkedIn Page | Your role on the Page was removed or downgraded after you connected it | | LinkedIn posts cannot mix videos and images | The post has both. Split it in two | | LinkedIn posts support only one video per post | Remove the extra videos, or schedule them separately | | LinkedIn Page connection is available only when the LinkedIn Community app profile is enabled | Page connection is not switched on for your organization yet. Ask us to enable it | | This account's connection has expired | Reconnect the channel in Settings, Social channels, then retry the post | ## Questions ### Does a LinkedIn profile and a company Page count as one connection or two? Two. Connect the profile and Page separately. Each uses one social connection. ### Why is my LinkedIn Page not in the list? Check that Page connections are enabled for your Maeve organization. In LinkedIn, confirm that your Page access is approved and includes publishing permission. ### How do I connect a LinkedIn company Page? If the Page option is unavailable, contact support to enable it for your organization. Then connect through Settings, Social channels, and select the Page. ### Can I post a video and images together on LinkedIn? No. Use images or one video in each post. ### Does LinkedIn support stories or Reels? No. Maeve publishes LinkedIn feed posts. In Maeve Social * [LinkedIn Scheduler](https://maevesocial.com/features/linkedin-scheduler) * [Social Media Scheduler](https://maevesocial.com/social-media-scheduler)