--- title: "Threads and Chains | Maeve Social" description: "Write replies for X and Threads, select media for each message, and check publishing limits." url: "https://maevesocial.com/guides/creating-posts/threads-and-chains" --- On this page 1. [Home](https://maevesocial.com/) 2. [Guides](https://maevesocial.com/guides) 3. [Creating Posts](https://maevesocial.com/guides/creating-posts) 4. Threads and Chains # Threads and Chains Updated September 12, 2026 Use the thread section under X or Threads to add replies to your first post. Each platform supports up to 20 replies after the caption, for 21 posts in total. ![The Maeve composer with X selected, a first message written and a second thread post underneath, and a preview on the right showing the two messages chained](https://maevesocial.com/marketing/screenshots/app/creating-posts/thread-builder.webp) Each message is its own box with its own counter, and the preview shows the chain in the order it will publish. X Threads Thread 1. 1 We rebuilt the way scheduling works this month. Here is what changed and why. 77 / 25,0001 / 4 2. 2 The old queue filled the next free slot. That was fine with one channel and unusable with nine. 95 / 25,0000 / 4 3. 3 Now every channel keeps its own times, and a post lands on the slot that belongs to it. 87 / 25,0002 / 4 Add to thread Each message warns at 280, where a standard account stops, and runs to 25,000 on Premium. The thread section, which only appears under X and Threads. Each network keeps its own chain, so the limits on a message depend on which one you are writing. ## Writing a Thread 1. Select X or Threads in the composer. 2. Write the first post in that channel's caption field. 3. Select **Add to thread** and write the next reply. 4. Add more replies, then reorder or remove them as needed. You can add up to 20 replies. Check the preview to confirm their order. 2 of 20 added X Caption We rebuilt the way scheduling works this month. Here is what changed and why. 77 / 25,000 Thread 1. Thread Post 2 The old queue filled the next free slot. That was fine with one channel and unusable with nine, because every network wants a different time of day and the queue had no way to know which of them it was filling a slot for. Nine channels meant nine right answers and it only ever had one. 286 / 25,000Premium 2. Thread Post 3 Now every channel keeps its own times, and a post lands on the slot that belongs to it. 87 / 25,000 Add to thread The thread section under X. The channel's caption is post one, so the first box it gives you is Thread Post 2 and the twenty it allows are counted from there. Reordering is the two arrows, and the Add to thread button simply stops appearing at the limit. ## Each Network Keeps Its Own Write the X and Threads versions separately. You can use different text, media, and numbers of replies for each platform. | What it allows | X | Threads | | -------------------------- | ---------------------- | ------- | | Messages after the caption | 20 | 20 | | Characters per message | 25,000, warning at 280 | 500 | | Media per message | 4 | 20 | Keep each Threads post within 500 characters. For X, an active Premium subscription is required to publish more than 280 characters per post. ## Media Belongs to the Message Select media for each reply from the draft's attachments. You can reuse the same file in several replies. X allows four media items per post and Threads allows 20. The draft's attachment limit still applies even when files are reused across replies. 4 attached, 4 slots per message Thread media 1. X Caption Media2 of 4 selected ShopfrontBack roomClosing upThe team 2. Thread Post 2 Media1 of 4 selected ShopfrontBack roomClosing upThe team 3. Thread Post 3 Media2 of 4 selected ShopfrontBack roomClosing upThe team Shopfront is on the caption and on Thread Post 3. A full X thread is the caption plus twenty more at four slots each, which is 84 slots drawn from a pool of twenty files. Every message shows the whole draft pool and rings what it is taking. Two messages can take the same file, and X uploads it again for each one, so the four per message are four slots rather than four more files. ## What the Counters Tell You Check the character counter on each reply. X shows a Premium marker after 280 characters. Keep the text within 280 unless the selected account has an active X Premium subscription. Threads limits each reply to 500 characters, including pasted text and emoji. Each Threads Reply Uses Publishing Allowance A first post plus 20 replies uses 21 publishes from the account's rolling 24-hour allowance. Maeve checks that enough allowance remains before starting. If it is insufficient, schedule later or retry when allowance becomes available. ## Threads and the Rest of the Post Replies belong to the platform where you write them. Adding replies under X does not add replies to Threads or change other platforms' captions. One draft * XCaption plus 3 more4 * ThreadsCaption plus 1 more2 * InstagramNo thread section1 * PinterestNo thread section1 The solid block is the caption. Everything after it is a message the chain adds on that channel alone. One draft, four channels. X and Threads each keep their own chain and can be different lengths, and the two networks that have no sequence format publish the single caption they were always going to. ## Questions ### Which networks support threads? Maeve supports threads on X and Threads. Select either platform to show its thread section. ### How many messages can a thread hold? Up to 20 replies after the first post, for 21 posts in total. ### Can X and Threads have different chains on the same post? Yes. Write and edit the replies separately under each platform. ### Can each message in a thread have its own image? Yes. Select media for each reply. X allows four items and Threads allows 20 per post. You can reuse a file in several replies. ### Why does my X message show a Premium marker? The text exceeds 280 characters. An active X Premium subscription is required to publish it. ### Does a chain count as one post against the Threads daily limit? No. Each post uses one publish. A first post plus 20 replies uses 21. Maeve checks the available allowance before starting. ### What happens to the other networks when I write a thread? Other platforms keep their own captions and media. Replies are only sent to the platform where you added them. In Maeve Social * [Content Editor](https://maevesocial.com/features/composer)