---
title: "What Discovery Is | Maeve Social"
description: "Open Discovery to research Instagram competitors and TikTok trends, then copy text to use in your posts."
url: "https://maevesocial.com/guides/discovery/what-discovery-is"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Discovery](https://maevesocial.com/guides/discovery)
4. What Discovery Is

# What Discovery Is

Updated September 12, 2026

Open **Discovery** to compare Instagram accounts and research TikTok hashtags, music, and search terms.

Discovery

Instagram

Competitor trackingTracked hashtags

TikTok

Trending hashtagsTrending musicKeyword researchCaption hashtags

Trending hashtags

Country

Australia

Period

7d

Industry

All industries

\#HashtagRank change

1#workshop↑ 2

2#smallbusiness↑ 3

3#behindthescenes↑ 4

Use in a post

Illustration of Discovery with sample search results and rankings. These are examples, not a current trend chart.

## Choose a Section

1. Open **Discovery** in your workspace.
2. Choose a section from the Discovery sidebar. On mobile, open the section picker below the heading.
3. If the section needs a connection, select an eligible account or follow the connection prompt.

| Section             | What You Can Do                                           | Connection Required                  |
| ------------------- | --------------------------------------------------------- | ------------------------------------ |
| Competitor tracking | Track Instagram accounts and compare their public metrics | Instagram connected through Facebook |
| Trending hashtags   | Browse TikTok hashtag rankings and related videos         | None                                 |
| Trending music      | Browse TikTok music rankings and preview available tracks | TikTok Business                      |
| Keyword research    | Expand a topic into related search terms                  | TikTok Business                      |
| Caption hashtags    | Find hashtag suggestions for a keyword                    | TikTok Business                      |

If **Tracked hashtags** is marked **Coming soon**, you cannot open it yet.

Your last section and selected account are saved in your browser for each workspace. When several TikTok Business accounts are connected, use the account icons in the header to select one.

## Connect the Required Account

For **Competitor tracking**, connect Instagram using **Connect via Facebook**. An Instagram Login connection does not support competitor tracking in Maeve. See [Instagram](https://maevesocial.com/guides/channel-management/instagram) for connection steps.

**Trending music**, **Keyword research**, and **Caption hashtags** need a TikTok Business connection. If the selected account needs reconnecting, open connections from the prompt and reconnect it.

You can use **Trending hashtags** without connecting a social account.

## Use Text in a Post

1. Select the keywords or hashtags you want to use.
2. Click **Copy** where available. If you click **Use in a post**, click **Copy text** in the dialog.
3. Open the composer and paste the text into your caption.
4. Edit the caption and complete your usual review or scheduling steps.

Keywords copy as plain text. Hashtags copy with a leading `#`. In Trending music, **Use track** opens a dialog containing the track name and artist. It does not attach audio to a post.

Discovery does not create or publish a post when you select or copy a result.

## Check Competitor Limits

Competitor tracking requires Basic or above. Limits apply to each workspace.

| Plan     | Competitors |
| -------- | ----------- |
| Basic    | 1           |
| Standard | 5           |
| Premium  | 15          |

The TikTok sections use the connection requirements listed above and do not have this competitor limit.

## Questions

### What does Discovery do?

Use Discovery to compare Instagram competitors and research TikTok hashtags, music, search terms, and caption hashtags.

### Which networks does Discovery cover?

Instagram and TikTok.

### Do I need to connect anything to use it?

Trending hashtags needs no connection. Trending music, Keyword research, and Caption hashtags need TikTok Business. Competitor tracking needs Instagram connected through Facebook.

### Why does competitor tracking say I need to connect via Facebook?

Maeve requires a Facebook Login connection for competitor tracking. Open connections and choose Connect via Facebook when connecting Instagram.

### Can I turn something I find into a post?

Copy the text and paste it into the composer. Use in a post opens a copy dialog; it does not create or publish a post.

### What plan do I need?

Competitor tracking requires Basic or above: one competitor per workspace on Basic, five on Standard, or fifteen on Premium. TikTok sections follow their account connection requirements.

### Does Discovery remember where I was?

Yes. Your last section and selected account are saved in your browser for each workspace.

In Maeve Social

* [Discovery](https://maevesocial.com/features/discovery)