---
title: "Labels | Maeve Social"
description: "Create workspace labels, organize them into groups, and delete or merge labels you no longer need."
url: "https://maevesocial.com/guides/labels-and-hashtags/labels"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Labels and Hashtags](https://maevesocial.com/guides/labels-and-hashtags)
4. Labels

# Labels

Updated October 19, 2026

Open **Labels** to manage the labels used on posts and media in your workspace. You need Editor or Manager access to create or manage them.

Labels

LabelsContent PillarsFormatsHashtag Groups

New label

September workshop

Product launch

Evergreen

Illustration of workspace categories and the controls used to assign them to a post.

## Create a Label

1. Select the **Labels** tab.
2. Click **New label**.
3. Enter a name of up to **50 characters** and choose a color.
4. Select a group if needed.
5. Click **Create label**.

The label becomes available for both posts and media. Applying it to a post does not automatically apply it to that post's media files; label each item where you need it.

## Organize Labels into Groups

1. Click **New group**.
2. Enter a name of up to **100 characters** and choose a color.
3. Click **Create group**.
4. Assign labels to the group when creating them or through their group control.

For example, create a `Products` group containing labels for individual product lines. Labels without a group appear under **Ungrouped**. Use the group list to narrow the labels shown in the main panel.

## Edit a Label

Open the label row's actions menu and select **Rename** to change its name, then save. Click its color swatch to choose another color. Use its group control to move it into another group or choose **Ungrouped**. These changes update the workspace label used by existing assignments.

## Delete a Label

1. Open the label row's actions menu and select **Delete**.
2. Click **Delete** to confirm.

Deleting hides the label from new selections and keeps its existing assignments. It does not remove the label from posts or media that already use it. You cannot restore a deleted label.

This differs from merging, which transfers assignments to another label.

## Merge Duplicate Labels

1. Find the label you want to merge away.
2. Open its actions menu and select **Merge**.
3. Choose the label you want to keep under **Choose target label**.
4. Review the source and target, then click **Merge**.

Existing post and media assignments move to the target label. The source is retired. For example, merge `Launch 2026` into `Product launch` if they represent the same category.

There is no unmerge action.

## Delete a Group

Open the group's actions menu and select **Delete**. If the group has no labels, click **Delete group** to confirm. If it has labels, choose what should happen to them.

| Choice                   | Result                                 |
| ------------------------ | -------------------------------------- |
| Move labels to Ungrouped | Keep the labels active without a group |
| Delete group and labels  | Delete the labels along with the group |

Choose based on whether you still need the labels for new content. Deleted labels keep their existing assignments.

## Questions

### Do labels work on media as well as posts?

Yes. The workspace uses the same label list for posts and media. Apply labels to each item separately.

### How long can a label name be?

Up to 50 characters.

### What are label groups for?

Groups organize related labels. Each group has a name and color; labels without a group appear under Ungrouped.

### What does deleting a label do?

It hides the label from new selections while keeping existing assignments. You cannot restore a deleted label.

### How is deleting different from merging?

Deleting keeps the label's existing assignments. Merging moves its assignments to the target label.

### What does merging do?

It transfers post and media assignments to the target label and retires the source.

### Can I undo a merge?

There is no unmerge action. Check the target before confirming.

### What happens to labels when I delete their group?

Choose Move labels to Ungrouped to keep them active, or Delete group and labels to delete them with the group.

In Maeve Social

* [Tags and Content Pillars](https://maevesocial.com/features/tags)