---
title: "Scheduling a Post | Maeve Social"
description: "Publish now, schedule for later, or send a post for review from the Schedule tab."
url: "https://maevesocial.com/guides/scheduling-and-calendar/scheduling-a-post"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Scheduling and the Calendar](https://maevesocial.com/guides/scheduling-and-calendar)
4. Scheduling a Post

# Scheduling a Post

Updated October 19, 2026

Open **Schedule** in the composer to publish now, schedule for later, or send the post for review. Complete the captions and media selections first.

![The schedule tab of the Maeve composer, showing the choice between posting now and scheduling for later, with the review workflow underneath](https://maevesocial.com/marketing/screenshots/app/scheduling-and-calendar/schedule-choice.webp)

Choose Post Now or Schedule, then select a review workflow if the post needs approval.

* Captions
* Schedule
* Notes
* Tasks

Post NowPublishes to the selected channels as soon as you confirm.

SchedulePosting Friday, October 2nd at 9:00 AM

October 2026

SMTWTFS12345678910111213141516171819202122232425262728293031

Publish Time

9:00 AM

Quarter hours only, ninety six of them, and the ones already gone are dropped from today.

Week of September 27

Sun 27

Mon 28

8:00 AMAutumn menu

Tue 29

Wed 30

12:30 PMWholesale

Thu 1

Fri 2

9:00 AMThis post

9:45 AMWeekend hours

4:00 PMBehind the bake

Sat 3

10:00 AMSourdough

“Weekend hours” is already scheduled to Instagram at 9:45 AM on this day.

Already-scheduled posts around this slot.

Confirm Schedule

The Schedule tab, which is the only place a post can be published from. Post Now and Schedule are cards rather than buttons, and the action button at the bottom takes its name from whichever one is on.

## Post Now

1. Select **Post Now**.
2. Select **Publish Immediately**.
3. Review the accounts and content, then confirm.

Maeve queues the post for publishing immediately. Platform processing and publishing limits can delay when it appears.

## Scheduling for Later

1. Select **Schedule**.
2. Choose the date and a time from the list.
3. Check the nearby posts in the week strip.
4. Review the confirmation and schedule the post.

The time list uses 15-minute intervals, such as 9:00, 9:15, and 9:30. Times are interpreted in the workspace timezone. The picker defaults to tomorrow at 8:00 AM.

### Checking Nearby Posts

The week strip shows other scheduled posts and marks the current draft as **This post**. Select another day to move it there.

Maeve warns when another post targets the same platform within an hour of the selected time. This warning does not block scheduling.

### Choosing a Future Time

Choose a time that has not passed in the workspace timezone. Past times are removed from today's list or flagged below the time field, and you cannot confirm them.

Starting From a Calendar Day

Opening the composer from a calendar day fixes the date to that day. Select **Schedule** and choose the time. To choose both date and time, open the composer from **New Post** instead.

## Sending It for Review Instead

On Standard and Premium, the **Review** row in **Schedule** shows the approval workflow that applies to the post, if there is one. Select **Request review** or **Change** to pick a workflow, **Choose people myself**, or **No review**. A required workflow cannot be skipped. Team reviewers belong to your workspace. Client reviewers get an emailed link and do not need an account.

The post keeps its selected time, but publishing is paused until approval. If the time has passed by the final approval, the post is approved without a time, and someone who can schedule picks a new one.

Editing the content sends it back to the first stage of its review. Changing only the time keeps its approvals.

## Confirming

Review the selected accounts, content, settings, and time before confirming.

Review before publishing

Scheduled forFriday, October 3rd at 9:00 AM

* Instagram\@theflourshop2

  * Format

    Reel

  * Caption

    Main: October bookings are open. Two Saturdays left.

  * First comment

    Added

  * Collaborators

    2

* Pinterest\@theflourshop1

  * Board

    Autumn season

  * Destination link

    theflourshop.co.uk/book

  * Alt text

    Added

* LinkedInThe Flour Shop1

  The Flour Shop needs reconnecting, and the others will still publish.

  * Caption

    A longer version for a work audience.

The confirmation step, which is the last thing between you and the networks. Each channel lists what it is getting, and a caption a channel inherited rather than overrode is prefixed with Main so you can see which is which.

Reconnect any account flagged as needing reconnection before publishing. The warning does not block other accounts, but the disconnected account can fail.

## After It Is Scheduled

The post appears on the calendar and publishes from Maeve at its scheduled time. You do not need to keep the app open or your computer on.

After the scheduled time

When it goes cleanly

1. 1Scheduled

   On the calendar, waiting. Nothing of yours needs to be running.

2. 2Publishing

   Your content is being published now.

3. 3Published

   Live on the network, with the link back to it on the post.

What else it can say

* Queued

  Due content is waiting for the next publishing worker.

* Still publishing

  Publishing hit a temporary issue and will retry automatically.

* Needs attention

  The publish window was missed and user recovery is needed.

* Failed

  The network refused it, or the retries ran out. Fix and retry.

A post that reads Still publishing has not failed. Most refusals are retried automatically and the post keeps its scheduled status while that happens, so the label is the only thing that moves.

Check the status for each account. Maeve retries temporary publishing errors automatically. **Still publishing** means processing or recovery is still in progress. Errors that require a change to the post or connection can fail without further retries.

One account's failure does not stop the others. Open **Failed Posts** to read an error and correct it before retrying.

Check the Time Before Retrying

Maeve stops recovery when a post misses its 24-hour publishing window. **Retry** in Failed Posts attempts to publish immediately. Use rescheduling if the post should go out later.

## Allowances That Hold a Post Up

Platforms limit how much an account can publish. If Maeve reports that an account has reached its allowance, check the next available time in the message and schedule for a later slot.

Some publishing limits delay a queued post until allowance becomes available. Check the post's status before retrying or creating a duplicate.

Creating a Repeating Schedule

Select one account on a draft, then turn on **Repeat** in Schedule. Follow [Repeating a Post on a Schedule](https://maevesocial.com/guides/creating-posts/repeating-a-post-on-a-schedule) to set the interval, weekdays, and end of the series.

## Questions

### What is the difference between Post Now and Schedule?

Post Now queues the post immediately. Schedule queues it for the date and time you select. Both depend on platform processing.

### Do I need to be online when a scheduled post publishes?

No. Maeve publishes scheduled posts without your computer or browser being open.

### Can I schedule a post for a time that has already passed?

No. Choose a future time in the workspace timezone.

### How far ahead do I have to schedule?

There is no minimum notice period. Choose an available future time from the list.

### Why can I only pick times on the quarter hour?

The time picker uses 15-minute intervals and does not accept a custom time such as 9:20.

### What timezone is the scheduled time in?

The workspace timezone. Check the calendar header or workspace settings before scheduling.

### My post says Still publishing. Has it failed?

Not necessarily. Publishing or recovery is still in progress. Check the account status before retrying.

### What happens if one channel fails at publish time?

The other accounts can still publish. Check the failed account in Failed Posts and resolve its error.

### Can I send a post for approval and still have it scheduled?

On Standard and Premium, the post keeps its chosen time while publishing waits for approval. If the time passes first, the approved post needs a new time.

### Why is a channel flagged on the confirmation screen?

The connection needs attention. Reconnect the account before publishing to it.

### Does Maeve suggest the best time to post?

The scheduling panel uses the time you select. Check posting-time information in Analytics before choosing a slot.

In Maeve Social

* [Content Calendar](https://maevesocial.com/features/calendar)
