---
title: "What Strategy Is For | Maeve Social"
description: "Use Strategy to record your audience and platform plans, set goals, make predictions, and review results."
url: "https://maevesocial.com/guides/strategy/what-strategy-is-for"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Strategy](https://maevesocial.com/guides/strategy)
4. What Strategy Is For

# What Strategy Is For

Updated September 12, 2026

Open **Strategy** in your workspace to record your content plans and review results. Use the section navigation to move between Overview, Foundation, Platforms, Goals, Bets, and Retros.

Strategy

OverviewFoundationPlatformsGoalsBetsRetros

Foundation

Saved

Audience

Local makers who want to learn a new skill in a small group.

Voice

Warm, clear and practical. Explain unfamiliar terms.

Positioning

Hands-on workshops taught by working makers.

Illustration of Strategy using a sample studio and workshop goal.

## Choose a Section

| Section    | What You Can Do                                         |
| ---------- | ------------------------------------------------------- |
| Overview   | Review the workspace strategy summary                   |
| Foundation | Record your audience, objective, positioning, and voice |
| Platforms  | Write a plan and cadence for each network               |
| Goals      | Set a target and track progress over a period           |
| Bets       | Record a prediction and resolve it against results      |
| Retros     | Review a period, discuss outcomes, and assign actions   |

## Set Up Your Strategy

1. Open **Foundation** and save the information your team needs when writing.
2. Open **Platforms**, click **Add platform**, and record a plan for a network.
3. Open **Goals** and click **Add goal** to set a measurable target.
4. Use **Bets** to record a prediction before its measurement period ends.
5. Open **Retros** to review results and record the next actions.

You can use each section independently. Update the foundation when the audience, business objective, positioning, or voice changes; there is no fixed review interval required by Maeve.

## Understand What Is Measured

Automated goals and metric-based bets use data available to Maeve. Manual goals need progress entries, and manual bets need a person to record the outcome.

Check the metric and account coverage before relying on a result. Writing a platform cadence does not schedule posts or create a tracked goal automatically.

Foundation and platform strategy fields provide guidance for your team. They do not replace the composer settings or publishing checks on individual posts.

## Check Your Access

Editors and Managers can manage the foundation, platform strategies, goals, and bets. They also configure, start, and complete retros and resolve bets.

Other workspace members can read Strategy, make predictions on eligible bets, and participate in active retros. Participation includes cards, reactions, and actions where the session allows them.

## Questions

### What is in the Strategy section?

Foundation, Platforms, Goals, Bets, and Retros, with an Overview summary.

### Where should I start?

Record your Foundation, add a platform plan, and create a goal. Use Bets for predictions and Retros to review results.

### How often should the foundation change?

Update it when the audience, objective, positioning, or voice changes. Maeve does not require a fixed review interval.

### Do goals pull real numbers?

Automated goals use data available to Maeve. Manual goals need you to log progress.

### Does Strategy change anything about publishing?

Strategy does not schedule posts automatically. Continue using the composer and calendar to review and schedule content.

### Who can change the strategy?

Editors and Managers manage Strategy. Other members can read it, predict on eligible bets, and participate in active retros.