---
title: "Your Foundation | Maeve Social"
description: "Save your audience, objective, positioning, and voice in the workspace Foundation."
url: "https://maevesocial.com/guides/strategy/your-foundation"
---

On this page

1. [Home](https://maevesocial.com/)
2. [Guides](https://maevesocial.com/guides)
3. [Strategy](https://maevesocial.com/guides/strategy)
4. Your Foundation

# Your Foundation

Updated September 12, 2026

Open **Strategy > Foundation** to record the guidance your team uses when planning and writing. Editors and Managers can edit each of the four sections.

Strategy

OverviewFoundationPlatformsGoalsBetsRetros

Foundation

Saved

Audience

Local makers who want to learn a new skill in a small group.

Voice

Warm, clear and practical. Explain unfamiliar terms.

Positioning

Hands-on workshops taught by working makers.

Illustration of Strategy using a sample studio and workshop goal.

## Describe Your Audience

1. Open **Audience**.
2. Fill in **Who they are** with a description of the people you want to reach.
3. Add entries under **What they struggle with** and **What they want**.
4. Click **Save**.

For example, describe the type of business and problem you serve: `Independent fitness studio owners who need more trial bookings`. Add specific problems and desired outcomes in the lists below it.

## Set the Objective

1. Open **Objective**.
2. Select the relevant categories under **What should the brand achieve?**, or add a custom category.
3. Fill in **Make it specific**.
4. Click **Save**.

A category identifies the type of result. The specific statement records the target, such as `Increase monthly trial bookings from 20 to 30 by December`. This text does not create a tracked goal. Use **Goals** to measure progress.

## Write Your Positioning

1. Open **Positioning**.
2. Choose a format under **Pick a format**.
3. Complete the fields under **Fill it in**.
4. Review the statement and click **Save**.

| Format         | What You Fill In                                     |
| -------------- | ---------------------------------------------------- |
| Classic        | Audience, need, category, and distinction            |
| We-help line   | Who you help, the outcome, and how                   |
| The-only claim | Brand, category, and distinguishing claim            |
| Components     | Alternatives, strengths, value, audience, and market |
| Write your own | A statement in your own words                        |

Choose the format that fits the information you want to record. Use claims you can support, especially when describing the brand as the only option.

## Set the Voice

1. Open **Voice**.
2. Select words under **Pick a few words**, or add your own.
3. Fill in **Sounds like** and **Never sounds like**.
4. Click **Save**.

Use the reference fields to clarify what the adjectives mean in practice. For example, `A patient instructor explaining one step at a time` gives a writer more direction than `Helpful` alone.

## Review Completion

The Foundation summary counts how many sections have content. You can save sections separately and return to them later. Review existing entries before changing them because they are shared across the workspace.

## Questions

### What is in the foundation?

Audience, Objective, Positioning, and Voice. The summary shows how many sections have content.

### What goes in the audience section?

Fill in Who they are, What they struggle with, and What they want, then save.

### What is the difference between the objective categories and the specific objective?

Categories name the kind of result. Make it specific records the target in your own words. Use Goals separately for tracked progress.

### Which positioning shape should I use?

Choose the format that fits your information. Classic and We-help line provide sentence structures; Write your own accepts a custom statement.

### What is the Components shape?

It records alternatives, strengths, value, audience, and market as separate positioning components.

### How many voice adjectives should I pick?

Select a few useful words and clarify them with Sounds like and Never sounds like. Three or four is a suggested starting point.

### Do I have to fill in all four?

You can save sections separately and return later. The completion count shows which sections have content.