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Privacy policy

Last updated October 7, 2026

This policy explains what information Maeve Social handles when you visit our website or use the Service.

Who we are

Maeve Social is operated by LILY DIA PTY LTD (ABN 72 676 064 181), an Australian company. This policy applies to our website, web application, mobile application, and related support services (together, the "Service").

Personal information includes information or an opinion about a person who is identified or could reasonably be identified. This can include information about you and other people whose information you add to Maeve.

Information we collect

  • Account information. Contact and authentication details, organisation and workspace membership, permissions, preferences, and account activity.
  • Connected account data. Connection credentials, permissions, account and profile information, content, communications, audience data, analytics, and advertising account and campaign information made available by accounts you connect.
  • Content. Content and other information you add to or create in Maeve, including media, messages, prompts, and instructions.
  • Billing information. Subscription, billing contact, transaction, and limited payment information. Full card and bank account details are collected by payment providers.
  • Support and communications. Correspondence, feedback, and support information.
  • Device and usage information. Device, connection, usage, session, interaction, and diagnostic information, including IP addresses, approximate location, and security logs. We also collect information needed to deliver notifications you enable.

How we use information

We use information to:

  • Create and secure accounts, manage subscriptions, and process payments.
  • Store, create, and publish content, provide connected account analytics, manage advertising campaigns at your direction, and deliver AI-assisted features.
  • Send service messages and provide support.
  • Diagnose errors, understand how you use Maeve, and improve the Service.
  • Prevent fraud and abuse, enforce our Terms, and meet legal obligations.

Connected accounts and networks

When you connect a social or media account, you authorise us to receive information from its network and send content or requests to it on your behalf. The network's own terms and privacy policy govern what it does with that information. Disconnecting an account stops future activity through Maeve, but it does not remove content already published to the network.

YouTube and Google API services

Maeve uses YouTube API Services to upload videos and retrieve channel and video data. Connecting a YouTube account is also subject to the YouTube Terms of Service and the Google Privacy Policy. You can revoke Maeve's access through your Google security settings.

Our use and transfer of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements where applicable. The general uses and disclosures described in this policy are subject to those requirements for Google API data.

To request deletion of information received from Google APIs, contact moc.laicoseveam@troppus. Revoking access or deleting data held by Maeve does not delete content held by Google or YouTube.

How we share information

We may share information with the following recipients:

  • Service providers that help us operate Maeve, including hosting, communications, payments, app stores, analytics, diagnostics, customer support, and AI providers.
  • Connected social and media networks when you ask Maeve to retrieve data, publish content, or perform another supported action.
  • Other members of organisations and workspaces you join, according to their roles and permissions.
  • Professional advisers, regulators, courts, law enforcement, or other parties when reasonably necessary to comply with law, protect people, investigate misuse, or establish and defend legal claims.
  • A buyer, investor, or successor in connection with a proposed or completed business transaction, subject to appropriate confidentiality arrangements where practical.

We do not sell personal information or share it for cross-context behavioural advertising.

Customer content

Customers decide what content and third-party information they add to their workspaces, inboxes, and connected accounts. We process that information to provide the features the customer requests. Customers are responsible for having permission to collect, use, and publish that information.

Where we process personal information on a customer's behalf, our Data Processing Addendum applies. Contact the customer about information they control, or contact us if you need help identifying the appropriate customer.

AI features and external assistants

When you use AI-assisted features, we share your inputs and relevant information with third-party AI providers to provide the features you request.

If you connect Maeve to an external assistant or service, information is shared according to the access you grant. The recipient's own terms, privacy policy, and settings govern how it handles that information.

Analytics, cookies, and local storage

We use cookies, local storage, and similar browser technology for authentication, security, preferences, product analytics, and diagnostics. This information may be associated with your account.

Cookies and browser storage help us recognise your browser across visits to our website and app, understand usage, and measure marketing activity. This activity may be associated with your account when you sign up or sign in. We do not use third-party advertising pixels.

We collect usage and diagnostic information, including session replay and interaction data, to investigate errors, understand how Maeve is used, and improve the Service's performance, usability, and security.

You can restrict cookies and browser storage in your browser settings, although doing so may prevent parts of the Service from working. These settings do not necessarily stop all analytics or diagnostic collection.

Retention and deletion

We keep information for as long as reasonably needed to provide and secure the Service, maintain business and financial records, resolve disputes, enforce agreements, and meet legal obligations. Retention periods vary by the type of information and the system that holds it.

Some billing, security, and dispute records have no fixed expiry and may remain after account deletion. We review the continuing need for retained information and take reasonable steps to delete or de-identify it when it is no longer needed for those purposes, unless the law requires us to keep it.

Deleting your account removes the account and data controlled solely by it from Maeve's live systems. Information may remain in shared workspaces, backups, security and diagnostic records, billing records, or systems operated by connected networks and other providers. See our account deletion guide for details.

Overseas processing

Maeve and its providers may process information in Australia, Singapore, the United States, and other countries where they operate. Privacy and data protection rules may differ between those countries.

Security

We use administrative and technical safeguards designed to protect the information we hold. No online service can guarantee complete security.

Your choices and requests

You can update account information, disconnect social accounts, manage notifications, and delete your account from the Service. Depending on the law that applies to you, you may also ask to access, correct, or delete personal information we hold about you.

We may need to verify your identity before acting on a request and may retain information where the law permits or requires it. Send privacy questions and requests to moc.laicoseveam@troppus.

Privacy complaints

If you are concerned about how we have handled personal information, email moc.laicoseveam@troppus with details of your concern and the outcome you are seeking. We will review your complaint and aim to respond within 30 days. If we need more time, we will explain why and keep you updated.

If you are not satisfied with our response, you may be able to complain to the Office of the Australian Information Commissioner (OAIC) or another relevant privacy regulator, depending on the law that applies and the regulator's jurisdiction. See the OAIC's privacy complaints information for its process and requirements.

Children

The Service is intended for people aged 13 and over and is not directed to children under 13. We do not knowingly collect personal information from anyone under 13. If you believe someone under 13 has provided personal information to Maeve, contact moc.laicoseveam@troppus so we can investigate and take appropriate steps to remove that information.

Changes to this policy

We may update this policy as Maeve and our legal obligations change. The date at the top of this page shows when it was last updated. We will give reasonable advance notice of material changes by email or through the Service. If an urgent legal or security change requires earlier action, we will notify you as soon as reasonably practical. We will also provide any notice required by applicable law.