Instagram is the visual one, and that is the whole job: the Reel or the carousel, the cover frame, the caption, the first comment, the way the grid reads once the new post lands next to the old ones. Pick the media, write the Instagram caption, set the cover, check the grid, and put it on the calendar. It publishes at the time you picked, and a post that would have failed gets caught before it goes out.
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Feed posts carry images or video with alt text and tags. Attach up to ten media items and the post becomes a carousel, published in the order you set. Reels keep their own settings, and Stories publish as Stories, with the composer hiding the caption field because Stories do not use one.
Stories are also where most schedulers make you set up six separate posts for six frames. Maeve takes them all on one Story post, splits them into frames, keeps your order, and groups them so a retry picks up the whole set instead of one stray frame.
Attach a video and the Instagram settings open up: upload a custom JPEG cover or drag the frame slider to pick the thumbnail from the video itself, choose whether the Reel also shows on the profile grid, add music from Instagram's library or an original sound and balance it against the video's own audio, and invite collaborators so the post lands on both accounts.
The panel is honest about what your connection supports. Audio and collaborator lookup ride on Facebook Login, and on a direct Instagram connection the composer says so up front instead of failing at publish time.
When the look of the feed matters as much as the posts in it, the grid planner lays your profile out in three columns where every tile is a real post or a mockup you are still shaping. See how the next run of posts reads side by side, drag drafts into the slot you want, and promote a mockup straight into a scheduled Instagram post. Try it below.
-> Drag To Reorder
Connect through Facebook if the Instagram account is a Business or Creator account on a Facebook Page. That is the full workflow: auto-publishing plus analytics, collaborator and location lookup, product tags from the commerce catalog, and Reel audio.
Connect Instagram directly if the account is not on a Page. It still schedules posts, Reels, Stories, and carousels, and the product tells you exactly what that connection does not include rather than letting you find out at publish time.
Reach, profile views, engagement, saves, follower movement, and a sortable table of every post's numbers, in the same analytics area as the rest of your publishing. Instagram splits views by feed and Reels, and audience demographics come straight from Instagram's insights.
Reporting rides on Facebook-connected accounts, where Instagram returns the data, and the export modal turns the same numbers into a branded PDF when a client wants the month on paper.
Publishing is not the end of the Instagram workflow. Comments and DMs flow into the Social Inbox with the original post beside the thread, so the reply has its context without a trip back through the calendar. Assign the conversation, tag it, leave an internal note, and resolve it when the work is actually done.
From the media-first composer through publish, recovery, and the reply, each piece built around how Instagram actually behaves.
The Reel goes out, then the TikTok, then the LinkedIn update. Each platform keeps its own caption and settings under one campaign, so nothing gets redone from scratch.
An Instagram scheduled post is still part of the same workspace. It moves through planning, approval, publishing, recovery, reporting, and inbox replies without becoming a separate spreadsheet problem.
Maeve schedules Instagram feed posts, carousels, Reels, and Stories. Instagram requires media, so each scheduled Instagram item needs at least one image or video. Feed posts, carousels, Reels, and Stories publish through the Instagram provider when the connected account and Meta API permissions allow it.
Both, but the scheduler is the core. You can schedule Instagram posts, Reels, Stories, and carousels, then use the grid preview, calendar, media library, per-platform caption editor, first comment, tags, and recovery tools around that publishing workflow.
Yes. Reels use video media and can publish through the Instagram provider. Maeve also supports Reel-specific settings for share-to-feed, a custom cover, and a chosen thumbnail frame when those settings are available for the connected account.
Yes, on Instagram accounts connected through Facebook Login. The composer can search Instagram's music library or original sounds, attach the audio to the Reel, and mix the audio volume against the video's own sound. On direct Instagram Login connections the composer shows that audio is unavailable rather than hiding the option.
Yes. Instagram Stories publish as Stories. Captions, first comments, and thread comments are not used for Stories. If you attach multiple media items to an Instagram Story, Maeve splits them into separate story posts and schedules them in order.
Yes. Carousels are represented by multiple media items on a feed post, up to Instagram's 10-item media limit. Maeve keeps the media order, shows a carousel preview, and publishes the carousel through the Instagram provider.
Yes, for non-story Instagram posts. First comment publishing is best-effort after the post goes live. If Instagram accepts the post but rejects or delays the comment, the post is still treated as published and the comment failure is logged rather than blocking the whole post.
Yes. Saved hashtag groups can be inserted into the main caption, an Instagram-specific caption, or the first comment, so campaign and evergreen hashtag sets do not have to live in scattered notes.
Yes. You can choose Instagram media from Media Room, organize assets with folders and labels, reuse saved media, and keep platform-specific media handling attached to the post. Google Drive import is also available in the media picker where it is configured.
Use a professional Instagram account for the most complete third-party scheduling workflow. Facebook Login is recommended for Business or Creator accounts linked to a Facebook Page because it supports auto-publishing and analytics. Instagram Login/direct connection is available for accounts not connected to a Facebook Page, but the product shows its limits: no analytics, collaborator lookup, product tagging, or location tagging.
The grid planner helps you see how scheduled and upcoming Instagram content will look before it goes live. Publishing still happens through the scheduler. For feed layout work, use the grid view and Instagram grid planner together with the normal calendar.
For feed posts, Maeve supports user tags, product tags where available, location IDs, and collaborator fields. Availability depends on the account connection and Meta capabilities. Direct Instagram Login does not provide collaborator lookup, product tagging, or location tagging in the current UI.
Yes. On feed posts, you can add collaborators so the post shows on both accounts, with collaborator lookup built into the composer for Facebook-connected Instagram accounts. Schedule the collaborative post the same way as any other feed post, and it goes out as a co-authored post when Instagram accepts it.
Yes. Maeve shows an Instagram preview of the post, carousel, or Reel cover the way it will read in the feed, plus the grid planner so you can see how the new post sits next to the ones already up, before anything goes live.
Yes. Connect several Instagram accounts, see them all in one calendar, schedule each one with its own caption and media, and reply to comments and DMs across them from one Social Inbox. How many social connections you get depends on the plan.
Yes. Instagram comments and DMs are wired into the Social Inbox today, alongside Facebook comments and DMs and Threads comments.
Yes. Maeve is built for multi-platform publishing across Instagram, TikTok, YouTube, LinkedIn, Threads, Facebook, Pinterest, and X. Instagram can still keep its own caption, media choices, first comment, and publishing options.
Failed Post Recovery applies to Instagram. Maeve auto-retries temporary publish failures, classifies common failures in plain English, blocks retry when the account needs reauth, and gives you a one-tap Retry action when the post can be replayed.