Approval Without Client Accounts

Add a client stage to the review, and when the posts reach it, each client you invite gets an email with their own link. The link opens the review page directly and already knows who they are. That is the whole login.

From there they work down the list. Every post shows a native-style preview of the platform it will publish to, with the scheduled time beside it, and every post has its own approve and request-changes buttons. A comment box, image attachments, and emoji reactions cover everything between a yes and a rewrite. Clients who would rather see all their reviews in one place can sign in with a code emailed to them, still with no password.

The workflow starts before the client sees anything. A review is a run of stages, each one your team or your client, in the order you set. Put a team stage before the client stage and your team catches the typo before the client is ever looking at it.

Build that route once as a workflow and Maeve picks it up for every post it matches, by channel, platform, post type, author, label, pillar, format or campaign. A required workflow cannot be changed on the post; a suggested one is filled in and can be swapped for another workflow, a custom review, or no review. On each stage you set whether one yes is enough or everyone has to agree, and a team stage where everyone approves can also run in a fixed order when the sequence matters. The client's stage needs no account at any point, and the review runs on the same post the whole way, so nothing is rebuilt between review and publishing.

A yes given on a link has to hold up later, so every decision is recorded against the version of the post the client was looking at. When they request changes, they say why, your team edits the post, and the review goes back to its first stage while the old decision stays attached to the old version. When it reaches the client again, they see exactly what changed since the last version they approved. Moving only the publish time keeps the approvals you already have. Nobody ends up approving a draft that has already moved on.

The approvals list shows which stage each post is on and who it is waiting for. If a client goes quiet and the campaign is going out anyway, a manager can override the review. The override needs a written reason, skips every remaining stage, and everyone in the review can see it, your client included. The whole trail lives on the post itself: every approval, every request for changes, every version shared and every override, with the reasons and the times.

This exact question comes up in agency forums at scale: a team grows from a dozen clients to nearly a hundred, and suddenly the bottleneck is not content, it is connecting everyone's accounts without a spreadsheet of passwords or a Zoom call per client. The answer is a connection link. You set up a workspace per client, generate that workspace's link, choose which platforms it offers, and send it by email or text.

The client taps the link on their phone, picks their platforms, and signs in on each platform's own login screen. The authorization lands in your workspace ready to publish against. They never join your team, never see your other clients, never share a username or password, and never need to know what a Meta Business Portfolio is. The link covers Instagram, Facebook Pages, LinkedIn, TikTok, YouTube, X, Threads, and Pinterest; Google Business Profile is not on the client link yet. Every step is logged, from the first view to each account connected, you can watch which clients have done their part, and you can regenerate or revoke a link at any time.