The fastest way to lose a client's attention is to ask them to create an account. So Maeve doesn't. Posts go out for review as a link: the client opens it in a browser, sees each post the way it will publish, and approves or asks for changes right there. No password, no signup, no seat on your plan. The same idea covers onboarding, where a connection link lets clients authorize their own social accounts without ever handing you a password.
3 days free. Cancel anytime.
Group the draft posts into a review batch and send the client one link, by email or pasted into whatever thread you already have going. The link carries a per-batch token, so the client lands on the review page directly and confirms the email address you invited. That is the whole login.
From there they work down the list. Every post shows a native-style preview of the platform it will publish to, with the scheduled time beside it, and every post has its own approve and request-changes buttons. A comment box, screenshot attachments, and emoji reactions cover everything between a yes and a rewrite, and an approve-all button clears the whole batch when the client is happy, after a confirmation that lists exactly what it is about to approve.
An external approval link is only as good as what it puts in front of the client and what it keeps on record afterwards. This is what Maeve's version includes, and a fair checklist for judging anyone else's.
The workflow starts before the client sees anything. Each post takes one of four paths: publish directly, internal approval only, client review only, or internal first and then the client. Most agencies chain the last one, so the team catches the typo before the client is ever looking at it.
From the same request box you pick the approvers, set whether one yes is enough or every reviewer has to agree, and put approvers in a fixed order when the sequence matters. The client's half of the workflow needs no account at any point, and your half runs on the same post the whole way, so nothing is rebuilt between review and publishing.
A yes given on a link has to hold up later, so every decision is recorded against the version of the post the client was looking at. When they request changes, the post flips state, your team edits it, and the link surfaces the new version while the old decision stays attached to the old one. Nobody ends up approving a draft that has already moved on.
The batch list shows what the client has approved, what needs changes, what they have not touched, and when they last opened the link. If a client goes quiet and the campaign is going out anyway, an admin can override the review, and the override is logged with a written reason. The whole trail lives in approval history, one place per workspace.
Checked July 2026: most of the major schedulers now advertise some form of no-login client approval, including Metricool, Planable, Simplified, and Vista Social alongside Maeve. The label is the same everywhere; the substance is not. Four questions separate the tools faster than any comparison grid: which plan the feature actually sits on, whether the client sees a real preview of the post as it will publish, what happens to an approval when the post is edited afterwards, and whether anyone can point to a record of who approved what, when.
Maeve's answers: Standard plan and above, native-style previews for all eight platforms, decisions versioned so an edit reopens the review instead of silently keeping the old yes, and an approval history per workspace. Where it is behind, we say so: the review page is unbranded but not yet white-labeled with your agency's logo.
This exact question comes up in agency forums at scale: a team grows from a dozen clients to nearly a hundred, and suddenly the bottleneck is not content, it is connecting everyone's accounts without a spreadsheet of passwords or a Zoom call per client. The answer is a connection link. You set up a workspace per client, generate that workspace's link, choose which platforms it offers, and send it by email or text.
The client taps the link on their phone, picks their platforms, and signs in on each platform's own login screen. The authorization lands in your workspace ready to publish against. They never join your team, never see your other clients, never share a username or password, and never need to know what a Meta Business Portfolio is. The link covers Instagram, Facebook Pages, LinkedIn, TikTok, YouTube, X, Threads, and Pinterest; Google Business Profile is not on the client link yet. Every step is logged, from the first view to each account connected, you can watch which clients have done their part, and you can regenerate or revoke a link at any time.
Not in Maeve. A client review batch goes out as one shareable link. The client opens it in a browser, identifies themselves with the email address you invited, and approves, requests changes, or comments on each post. No password, no signup, no seat on your plan.
The link carries a per-batch token, and the client confirms the email address the batch was sent to. That pairing scopes them to exactly one batch of posts. They cannot see other clients, other batches, or anything else in the workspace.
As of July 2026, most of the major schedulers advertise some form of no-login client approval, including Metricool, Planable, Simplified, and Vista Social alongside Maeve. The differences are in the details: which plan it sits on, whether the client sees a real platform preview, whether decisions are versioned when a post changes mid-review, and whether there is an audit trail. Those four questions separate the tools faster than any feature grid.
Yes. Maeve generates a client connection link per workspace. The client opens it, taps the platforms they use, and signs in on each platform's own login screen. The authorization lands in your workspace ready to publish against, and no password ever passes through you or Maeve.
Instagram (Business or Creator), Facebook Pages, LinkedIn profiles and pages, TikTok, YouTube channels, X, Threads, and Pinterest. Google Business Profile is not available on the client connection link yet. You choose which platforms each link offers when you generate it.
The batch list shows when the client last opened the link and what they have and have not decided, so you know before the deadline, not after. You can resend the link, set an expiry so stale batches close themselves, and an admin can override a stuck review with a written reason that goes on the record.
Both are on the Standard plan and above, with a 3-day free trial. The Basic plan covers solo publishing without external review. The pricing page has the comparison.
The review page is unbranded and clean, with no Maeve header on the client's view, but putting your own logo and colors on it is not shipped yet. It is a known request and on the roadmap.
The review link and the connection link are two ends of the same client relationship: one gets their accounts in, the other gets their yes out.
