Competitor tracking and trends
In Maeve you can follow the accounts you compete with on Instagram and see how they are growing, how often they post and what is working for them. You can also see what is trending on TikTok, all in the workspace you plan your own content in.
Watch an account properly
Add their username and Maeve collects their public history in the background. Open one to see how fast they are growing, how often they post and what they post.
Your own account sits at the top of the same table, so you can see where you stand without doing the sums yourself.
Sort their posts by what worked
Every post they have put out in the window, sorted by likes, comments or views, filtered to Reels or feed posts.
It is the quickest way to see which of their ideas actually landed, rather than scrolling their profile and guessing.
What you can and cannot see
Instagram decides what an app is allowed to read about someone else's account. Maeve shows you all of it, and is straight with you about the rest.
No scraping, no estimates dressed up as numbers. It all comes through Instagram's own business tools.
What Instagram shares about another account
You can see
- Followers, and how they move day by day
- Every public post, with its format
- Likes and comments on each post
- Views on Reels, paid views included
- How often they post, and on which days
- The hashtags they use, and how often
Nobody can see
- Reach and impressions
- Saves and shares
- Stories
- Anything private or deleted
This comes from Instagram's own business tools, so it is the same for every app. Anyone promising you a competitor's reach is guessing.
See what is trending on TikTok
- TikTok
Hashtag rankings by country and industry, sounds that are climbing, and the words people actually search for.
Copy what you want into your caption and carry on writing. Nothing gets posted from here.
Trending hashtags
| # | Hashtag | Move | Views | Posts |
|---|---|---|---|---|
| 1 | #jewellery | 2 | 48.2M | 12.4K |
| 2 | #engagementring | New | 31.7M | 8.9K |
| 3 | #ringtok | 1 | 22.1M | 6.2K |
| 4 | #labgrown | 5 | 18.4M | 4.8K |
Trending music
- 1Golden HourJVKE3:29204K
- 2Sailor SongGigi Perez3:36156K
- 3EspressoSabrina Carpenter2:5598K
Hashtag rankings work without connecting anything. Music, keyword research and caption hashtags need a TikTok Business account.
Questions
What is Discovery?
The research side of Maeve. Track what your competitors are doing on Instagram, and see what is trending on TikTok, without leaving the workspace you plan in.
Which networks does it cover?
Instagram for competitor tracking, TikTok for trending hashtags, music, keyword research and caption hashtags. No other networks let an app read another account's data.
How do I add a competitor?
Type their Instagram username and press add. Maeve starts collecting their public history in the background, and you can leave the page while it runs.
How many can I track?
One on Basic, five on Standard, fifteen on Premium. Stop tracking an account to free up a place.
How far back does it go?
Basic collects up to 90 days of their posts, Standard up to a year, Premium everything Instagram will give. Follower counts start the day you add them, because nobody can see yesterday's followers.
What can I actually see about a competitor?
Followers and how they move, every public post, likes, comments, Reel views, how often they post, which days they post, and the hashtags they lean on. Reach, impressions, saves and shares are never available for another account, on any tool.
How is engagement rate worked out?
Average likes plus comments per post, against their current follower count. It is shown next to the number so you always know what you are reading.
How often does it update?
Once a day. The table shows when each account last refreshed.
Do I need to connect anything?
Competitor tracking needs an Instagram account connected through Facebook, because that is the only connection Instagram lets read another account's public data. TikTok trending hashtags need nothing at all. Music, keywords and caption hashtags need a TikTok Business account.
Can I turn something I find into a post?
You can copy a hashtag, a keyword or a track name and paste it into your caption. Maeve does not create or publish anything from Discovery.
Is there AI in it?
No. Discovery reports what the networks report. Your own agent can read your competitor benchmarks through the MCP server if you want it to write the summary.
Which plan do I need?
Competitor tracking is on Basic and above. The TikTok sections are on every plan, subject to the connection each one needs. Everyone in the workspace can read Discovery; managers add and remove competitors.