For The People Who Value Craft

Social media has changed over the years. It has become more sophisticated, and people's attention habits have changed with it. In today's social landscape, attention is the most valuable currency in the world. Social platforms value attention above all. A small creator can get as much attention as a much larger, established brand. This has led to the boom in founder-led marketing, and brands and businesses now almost have an expectation to show up cross-platform. It's also important to call out the end result of getting attention, which is driving revenue, either for yourself or for the companies you manage.

Behind the posts, behind the marketing, are clever individuals like yourself who spend hours, and more mental energy than you probably want to admit, coming up with ideas, staying consistent, and using tooling to help with the process.

If anything, it's getting harder to post because of how short the attention span of algorithms is (which reflects the attention span of people!).

Maeve Social started as an internal platform, founded by Jared and Brie to manage their global engagement ring company, Lily Dia, which they run out of Melbourne.

It was made with an understanding of where social media is headed and of the day-to-day work required at each step of the content process. One of our core values is building what we call the invisible vehicle: an experience where the tool just does what it needs to do, in the way that you want to do it, without getting in your way. We don't stop there. We believe in enjoying the tools you use every day, so every part of Maeve is crafted to be intuitive, simple on the surface with plenty of depth to reach for when you need it.

Maeve is for anyone building or managing brands with ambition: to be seen, to generate revenue, and to build something ready for the future.

Maeve Social will lead the social media management space into this new era of content creation. As the space evolves, so will Maeve. It's important to move fast and stay up to date; content waits for no one, and trends are fleeting.

Maeve will always be driven by its users: the ones in the trenches, coming up with the ideas, writing the drafts, creating the content, sharing it with their team, taking the feedback, posting it, and then having to measure what it did. They deserve to shape Maeve.

We aim to make Maeve a home for all things social media management as we all navigate this new landscape with AI. Whether you want to connect your agents to Maeve and speed up how you create and manage content, or you'd rather not use AI at all, you will always be valued here as a creator.

We hope you enjoy using Maeve Social as much as we do.