I'm Jared, I'm based in Melbourne, and I write most of what ends up on the blog here. The short version of how I got here is that I taught myself to build software years ago, ended up running a small agency doing product, design, and a fair bit of strategy and growth consulting on the side, and somewhere in the middle of all that my partner Brie and I started Lily Dia Jewellery, which is the engagement ring brand we run together with both natural and lab grown diamonds, so what you're reading on this site is shaped by what actually moves the needle across the businesses we run rather than theory pulled from somewhere else.
Most of what I think about every day sits at the intersection of business, marketing, growth, software, and the psychology that quietly drives all of it, and that's basically what every article on this desk is about, just dressed up for whatever platform we happen to be talking about at the time. If a piece reads opinionated that's on purpose, because the opinions come from being on the operator side of the table for years rather than studying any of this from the outside.
Brie and I built Maeve because we genuinely believe that over the next ten years personal brand is going to be the thing that separates the companies people care about from the ones that just get scrolled past, and we wanted a tool that did more than push posts out the door, we wanted one that actually helped us get better at the craft of building a brand every time we used it. So that's what we're building, and the long bet is that if you use it consistently you don't just keep your calendar full, you end up with a brand people actually remember, because the tool is quietly designed to pull you in that direction every time you sit down to plan.
If you want to push back on something I've written or trade notes on any of this, the social links above are the easiest way to reach me, and I read everything that comes through because that's where most of the next article ideas tend to come from anyway.