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Hopper HQ is a pleasant, visual-first scheduler that gets genuinely cheap at small scale.

Hopper HQ's current plans start at $5 per connected account each month. Grow includes unlimited posts, an AI content assistant, image upscaling, a link-in-bio tool, analytics, and iOS and Android apps. For a solo creator running three or four accounts, that is a fair deal.

The limits become clearer as needs grow. Hopper HQ supports nine publishing destinations, including Bluesky, but not Google Business Profile. Its help center confirms that it has no social inbox, and its public pricing page does not list AI image generation or white-labeled reports. Approvals and team permissions require Scale at $10 per connected account. The 14-day trial requires a card, and Hopper HQ's refund policy says premium purchases are non-refundable and annual plans receive no partial refunds.

The Short Answer

For teams that need Google Business Profile publishing and engagement, Maeve Social is a strong replacement. It adds a social inbox on every plan, analytics on every plan, and API, CLI, and MCP access. Standard adds approval workflows, no-account client review links, and white-labeled PDF reports. Pricing is flat at $25, $99, or $199 a month, with a 3-day trial.

For narrower situations, narrower picks.

You want a permanent free plan and simplicity: Buffer, free for 3 channels across 11 platforms.
You want AI image generation on a budget: Publer, whose Business plan includes unlimited AI text and image prompts from $10 a month.
You want the nearest visual-planner peer: Later, with its grid preview and Link in Bio.
You want the cheapest Instagram-first planner: Planoly from $16 a month, with tools for selling digital and physical products.
Analytics is the whole reason you are leaving: Metricool for cross-network measurement with a free way in, and Iconosquare for more detailed Instagram reporting.

Maeve Social

The scheduler for creators who outgrew per-account pricing: calendar, Grid Planner, analytics, inbox, and AI on one flat plan from $25 a month.

See the Creator Scheduler

Plan, preview, and publish in one workflow

What Actually Pushes People Off Hopper HQ

Hopper HQ's scheduler supports nine platforms: Instagram, TikTok, Facebook, LinkedIn, X, Pinterest, Threads, YouTube Shorts, and Bluesky. Google Business Profile is missing. There is no social inbox, so anyone handling comments and direct messages needs another workflow. The pricing page lists an AI content assistant and image upscaling, but not image generation. It also does not list white-labeled reports.

The other dividing line is collaboration. Grow costs $5 per connected account each month and allows one user. Scale costs $10 per connected account each month and adds unlimited users, team permissions, and content approvals. The trial requires a card, so cancel it before the 14 days end if you do not want the paid subscription.

The 11 Alternatives at a Glance

Prices checked against current vendor pages in August 2026. The table uses monthly billing unless a row says otherwise.

ToolStarting PriceFree PlanBest For
Hopper HQ (baseline)$5/account/moTrial onlyVisual planning at small scale
Maeve Social$25/mo flat3-day trial; free templatesThe full workflow in one tool
Buffer$6/channel/moYes, 3 channelsFree start, simplest workflow
PublerFrom $5/moYes, 3 accountsBudget AI, widest platform list
Later$25/mo14-day trialClosest visual-planner peer
Planoly$16/moYes, mobile onlyLow-cost visual planning
Sked Social$29/mo14-day trialShoppable Instagram feeds
SocialBee$29/mo14-day trialEvergreen recycling
MetricoolFrom $25/moYes, 1 brandAnalytics with a free way in
Iconosquare$39/moYes, 2 profilesDeep Instagram analytics
Vista Social$79/mo14-day trialAgencies needing engagement tools
Tailwind$29.99/moYes, 1 accountPinterest-first creators
Hopper HQ included as the baseline.

1. Maeve Social, the Best Overall Replacement

Maeve Social publishes to nine platforms, including the Google Business Profile support Hopper HQ lacks. Every plan includes a content calendar, Grid Planner, analytics across seven supported networks, a six-network inbox, an AI assistant with monthly credits, recurring series, and API, CLI, and hosted MCP access.

Standard at $99 adds approval workflows, client review links that need no client account, and white-labeled PDF reports with written analysis. Hopper HQ's public pricing page does not list white-labeled reports and limits approvals to Scale.

Where Hopper HQ still wins: per-account pricing is cheaper for very small setups, since a 4-account solo creator pays $20 a month on Grow against $25 on Maeve Basic. Scale includes unlimited users where Maeve caps seats below Premium. Hopper HQ ships Android alongside iOS, where Maeve is iOS only. It publishes to Bluesky, which Maeve does not. And its visual-first calendar is a longer-established flagship than Maeve's Grid Planner.

PlanMonthlySocial ConnectionsUsers
Basic$25/mo ($240/yr billed yearly)201
Standard$99/mo ($950/yr billed yearly)505
Premium$199/mo ($1,900/yr billed yearly)UnlimitedUnlimited
Every plan includes the calendar, Grid Planner, AI assistant, inbox, analytics, and a 3-day free trial.
Platforms: 9: Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Threads, Pinterest, and Google Business Profile. No Bluesky.
Pricing: Basic $25/mo, Standard $99/mo, Premium $199/mo, with yearly billing about 20% cheaper and a 3-day trial on every plan.
Best for: Teams leaving Hopper HQ for Google Business Profile, an inbox, MCP access, or client-ready reports.
The verdict: The widest coverage of Hopper HQ's gaps in one flat-priced tool. Stay on Hopper HQ if you run four accounts solo and live in the visual calendar.

2. Buffer, the Best Free Plan and Simplest Workflow

Buffer's free plan supports 3 channels, and its network list includes Google Business Profile, Bluesky, and Mastodon. Buffer's Community tool handles comments on supported networks, and its AI Assistant has no usage cap. First-comment scheduling is also available for Instagram and LinkedIn.

The pricing models are similar. Buffer Essentials costs $6 per channel each month, compared with Hopper HQ Grow at $5 per connected account. Five connections cost $30 in Buffer and $25 in Hopper HQ. Buffer brings a free plan, broader network coverage, and comment management. Hopper HQ brings its grid planner and Hashtag Explorer.

Platforms: 11, including Google Business, Bluesky, and Mastodon.
Pricing: Free for 3 channels, Essentials $6 per channel each month, and Team $12 per channel with approvals and unlimited users. Channels 11 to 25 cost $4 each.
Best for: Anyone who wants to start free, keep it simple, and reach platforms Hopper HQ cannot.
The verdict: Choose Buffer for its free plan, network coverage, or comment management. Choose Hopper HQ when its visual planner and hashtag tools matter more.

3. Publer, the Best Budget AI

Publer answers Hopper HQ's AI gap directly and cheaply. Its Business plan, from $10 a month plus $7 per extra account, includes unlimited AI text and image prompts, analytics, and content recycling, and Free and Professional users can connect their own OpenAI key instead. The platform list is the widest in this guide at 13, including Google Business, WordPress, Telegram, Mastodon, and Bluesky, and bulk scheduling takes up to 500 posts by CSV.

Publer also supports workspaces, client roles, and approval workflows. Its pricing grows with accounts and team members, and every tenth account and team member is free. Hopper HQ remains cheaper for a solo user who only needs a few connected accounts and does not need image generation.

Platforms: 13, including Google Business, WordPress, Telegram, Mastodon, and Bluesky. The free plan covers 3 accounts but excludes X.
Pricing: Professional from $5 a month plus $4 per extra account, Business from $10 plus $7 with AI and analytics.
Best for: Creators and small businesses that want AI image generation and lots of destinations at the lowest bill here.
The verdict: Choose Publer for its platform range, image generation, and low entry price. Choose Hopper HQ for its dedicated grid and hashtag planning tools.

4. Later, the Closest Visual-Planner Peer

Later and Hopper HQ both provide drag-and-drop calendars, Instagram grid previews, and link-in-bio pages. Later supports Instagram, Facebook, TikTok, Threads, YouTube Shorts, Pinterest, LinkedIn, and Snapchat. It does not support X or Google Business Profile.

Later Starter costs $25 a month for one social set and one user. A social set can contain one profile from each of Later's eight supported networks, so it is not the same as eight interchangeable account slots. Starter allows 30 scheduled posts per profile each month. Growth costs $50 for two sets and 180 posts per profile, and Scale costs $110 for six sets and unlimited posts. Each plan has a 14-day trial.

Platforms: 8, with no X and no Google Business Profile.
Pricing: Starter $25 a month for 1 set of 8 profiles, Growth $50 for 2 sets, Scale $110 for 6, with a 14-day trial.
Best for: Visual-first creators whose account mix fits Later's one-profile-per-network social sets.
The verdict: A close match for visual planning. Check its social-set rules and platform list before comparing the price with Hopper HQ.

5. Planoly, a Low-Cost Visual Planner

Planoly combines a visual planner, link-in-bio page, Instagram DM automation, and tools for selling digital and physical products. Starter costs $16 a month for one user and one social set. Growth costs $28 for two users and two sets, while Pro costs $55 for six users and six sets. All three list unlimited uploads and a 14-day trial.

A Planoly social set can contain one profile from each of eight named networks: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, and TikTok. Planoly also has a free mobile-only plan with 10 uploads each month. Hopper HQ costs less if one or two accounts are all you need, while Planoly's set pricing can cover a broader mix of networks for one brand.

Platforms: 8 named networks per social set: Instagram, Facebook, X, Pinterest, LinkedIn, YouTube, Threads, and TikTok.
Pricing: Free on mobile with 10 uploads a month. Starter $16 a month, Growth $28, and Pro $55. Paid plans have a 14-day trial.
Best for: Creators who want visual planning and commerce tools in the same product.
The verdict: Planoly is useful when one social set matches your account mix. Hopper HQ costs less for a smaller number of individual accounts.

6. Sked Social, the Best for Shoppable Instagram

Sked Social supports Instagram product tags on every plan. It also supports Instagram Story link stickers, although Sked labels both features as beta. Its pricing page lists brand-trained caption AI, a visual planner, unlimited scheduling, social listening, and an inbox on every plan.

Basic costs $29 a month for one user and one profile per supported platform. Grow costs $69 for three users and six profiles. Internal and external approvals are paid add-ons on Grow, while Accelerate includes both at $199 a month for six users and ten profiles. All plans have a 14-day trial with no card required.

Platforms: Auto-publishing to Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest, X, and Google Business Profile, with notification publishing for Threads and Snapchat.
Pricing: Basic $29 a month, Grow $69, and Accelerate $199. Approvals are optional add-ons on Grow and included in Accelerate.
Best for: Instagram creators whose feed is a storefront.
The verdict: Choose Sked when product tagging, Story link stickers, or its inbox justify the higher base price.

7. SocialBee, the Best for Evergreen Recycling

SocialBee's core idea is category-based scheduling: sort content into themed buckets and the tool rotates through them automatically, recycling evergreen posts so the queue never empties. Hopper HQ has nothing built around that workflow. It also brings the Google Business support Hopper HQ lacks, publishes to Bluesky, and includes approvals from the Accelerate plan.

Bootstrap at $29 a month for 5 profiles and Hopper HQ Grow at $25 for the same count are near-direct entry peers, so it comes down to workflow: the recycling engine and Google Business point to SocialBee, a purely visual planning workflow points back to Hopper HQ.

Platforms: 10, including Google Business Profile, Threads, and Bluesky.
Pricing: Bootstrap $29 a month for 1 user and 5 profiles, Accelerate $49 for 10, Pro $99 for 3 users and 25, with a 14-day trial.
Best for: Content marketers whose back catalog deserves a second life on a schedule.
The verdict: The category-based recycling workflow is the reason to switch. Bootstrap and Accelerate each include one user.

8. Metricool, Analytics Breadth With a Free Way In

Metricool combines cross-network analytics, competitor tracking, best-time data, a planner, and an inbox. It supports publishing across 11 platforms and can also analyze Twitch and advertising data.

The free plan covers 1 brand with 20 published posts a month and 30 days of analytics history, though it excludes LinkedIn and X, and X costs $10 per connected account on paid plans. Starter runs from $25 a month for 5 to 10 brands and Advanced from $67 for 15 to 25.

Platforms: 11, plus Twitch analytics and ad reporting for Meta, Google, and TikTok.
Pricing: Free for 1 brand, Starter from $25 a month, Advanced from $67.
Best for: Data-minded marketers who hit Hopper HQ's analytics ceiling and want a free way to test the fix.
The verdict: Choose Metricool when reporting, competitor tracking, and a free test account matter more than Hopper HQ's grid planner.

9. Iconosquare, the Best for Deep Instagram Analytics

Iconosquare provides audience insights, competitor tracking, hashtag analytics, custom dashboards, and branded reports alongside scheduling and an Instagram feed preview. Competitor limits depend on the paid plan. The free plan covers 2 profiles, 31 days of analytics history, and 10 scheduled posts per profile.

Hopper HQ includes unlimited scheduled posts and a link-in-bio tool on Grow. Iconosquare is the better fit when its reporting features matter more than those publishing allowances.

Platforms: 8: Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, and Threads.
Pricing: Free for 2 profiles, Launch $39 a month, Scale $83 with 3 users, Excel $139 with 6; paid plans default to 5 profiles.
Best for: Instagram-heavy marketers who care more about the numbers than the calendar.
The verdict: Choose Iconosquare for its dashboards, reports, and Instagram analysis. Choose Hopper HQ for cheaper unlimited scheduling.

10. Vista Social, the Modern Agency Step Up

Vista Social includes approval workflows, DM automations, review management, and AI tools that generate text, images, and short video. It has iOS and Android apps. Hosted MCP access starts on Advanced, not Professional.

At 15 profiles, Professional at $79 a month costs about what Hopper HQ's per-account math would, and bundles engagement features Hopper HQ simply does not have. Watch the add-ons: X publishing costs $29 a month, advanced listening $75, and AI credits are capped below the top tiers.

Platforms: 13 social platforms plus review sites. X publishing costs extra on every plan.
Pricing: Professional $79 a month for 2 users and 15 profiles, Advanced $149 for 4 users and 30 profiles, and Scale $349 for 8 users and 70 profiles, with a 14-day trial.
Best for: Agencies where approvals, reviews, and DM automation are client deliverables.
The verdict: The agency graduation path. Total the add-ons before comparing prices.

11. Tailwind, the Best for Pinterest-First Creators

Tailwind concentrates on Pinterest, Instagram, and Facebook. Its Pinterest tools include keyword research, scheduling, design generation, analytics, and Communities for collaborative distribution. The free plan covers one account, 5 posts, 5 AI credits, and 5 post designs each month.

Pro costs $29.99 on monthly billing or $17.99 a month when billed annually. It includes one account, 150 posts, 150 AI credits, and 200 designs each month. Tailwind cannot replace Hopper HQ for LinkedIn, TikTok, X, YouTube Shorts, Threads, or Bluesky.

Platforms: 3: Pinterest, Instagram, and Facebook.
Pricing: Free plan with 5 posts a month. Pro is $29.99 monthly or $17.99 a month on annual billing.
Best for: Creators whose acquisition genuinely runs through Pinterest.
The verdict: Choose Tailwind for its Pinterest-specific research, design, and distribution tools. It cannot cover Hopper HQ's wider platform list.

Where the Pricing Crossover Sits

Hopper HQ Grow costs $5 per connected account each month, so 4 accounts cost $20, 5 cost $25, 8 cost $40, and 20 cost $100. Maeve Basic costs $25 for up to 20 connections. It matches Grow at 5 accounts and costs less above that, as long as Maeve supports every network and feature you need. Hopper HQ Scale doubles those totals to add approvals, permissions, and unlimited users.

Buffer is the closest pricing comparison at $6 per channel on Essentials. Later and Planoly sell social sets, which can contain only one profile from each supported network, so their headline profile counts are not interchangeable slots. Compare the exact networks, account mix, users, and approval requirements before doing the arithmetic.

How We Put This List Together

We checked each vendor's current pricing page and official help documentation in August 2026. The comparison uses monthly billing unless it explicitly identifies an annual rate. We verified account and user limits, trials, supported networks, inboxes, approvals, analytics, and AI features against those sources.

Maeve Social is our product. It supports Google Business Profile, an inbox, analytics on every plan, MCP access, and white-labeled reports. Hopper HQ costs less for fewer than 5 Grow accounts, has an Android app, supports Bluesky, and includes unlimited users on Scale. Maeve has no Bluesky support, so it is not a complete replacement for that network.

Frequently Asked Questions

The questions Hopper HQ switchers ask most.

Is Maeve Social better than Hopper HQ? It depends on the account mix. Maeve supports Google Business Profile, a social inbox, analytics on every plan, MCP access, and white-labeled reports. Hopper HQ costs $20 for 4 Grow accounts against Maeve's $25, has an Android app, and supports Bluesky.
What is the best free alternative to Hopper HQ? Hopper HQ has no permanent free plan, so any free tier is an upgrade on that front. The strongest are Buffer with 3 channels and unlimited AI, Publer with 3 accounts, Metricool with 1 brand and real analytics, and Tailwind's free Pinterest plan.
Which alternative is cheapest? Buffer, Publer, Metricool, Planoly, Iconosquare, and Tailwind all have free plans with different limits. Among the paid options, Publer Professional and Hopper HQ Grow each start at $5 a month for one account. Compare the features and the cost of every additional account you need.
Which alternative has the closest pricing model? Buffer. Essentials charges $6 per channel, compared with $5 per connected account on Hopper HQ Grow. Five connections cost $30 in Buffer and $25 in Hopper HQ.
Which alternative includes AI image generation? Publer Business includes unlimited AI text and image prompts. Vista Social also lists text, image, and short-video generation. Hopper HQ lists image upscaling and an AI content assistant, but its pricing page does not list image generation. Maeve Social's assistant does not generate images.
Does Hopper HQ support Bluesky? Yes. Its 9 platforms are Instagram, TikTok, X, LinkedIn, Facebook, Pinterest, YouTube Shorts, Threads, and Bluesky. What it lacks is Google Business Profile and any social inbox. Maeve Social covers Google Business Profile among its 9 but not Bluesky; Buffer and Publer cover both.
Is Hopper HQ worth it in 2026? It can be good value for a solo creator with a small number of accounts who wants unlimited scheduling and visual planning. At 5 Grow accounts it costs $25 a month. No plan adds a social inbox or Google Business Profile, and Scale is required for approvals and more than one user. Cancel the card-backed trial before it ends if you do not want a paid plan.
Can I switch from Hopper HQ without losing my data? Do not assume every item can be exported. Check Hopper HQ's available downloads and the destination tool's import formats before canceling. Reconnect each social account in the new tool, recreate any unsupported drafts or queues, and verify upcoming posts before ending the old subscription. Hopper HQ says paid purchases are non-refundable.

Hopper HQ is competitively priced for a small account list. Grow includes unlimited posts, AI assistance, image upscaling, analytics, and visual planning. The reason to leave is specific: you need an inbox, Google Business Profile, AI image generation, client reporting, or a pricing model that handles more accounts better.

Buffer, Publer, Metricool, Planoly, Iconosquare, and Tailwind have permanent free plans. The other products offer trials, but their account structures differ. Test the exact platforms and workflow you use, and compare the bill at your real account count before canceling Hopper HQ.