The same post reads differently on every network: different captions, different crops, different fields that have to be filled in. The content editor keeps all of it on one screen. Write a main caption, override it where a network needs its own words, crop the one image per platform, and watch a live preview of each channel render as you type. The check that would fail the post at 9am tomorrow, a video too long for a Reel or a missing title, runs here at the desk instead.
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Start with the main caption and it ships everywhere you haven't changed it. Where a network needs its own wording, override just that one: a short Reels caption, a long LinkedIn post, an X thread, a searchable Pinterest description, all from the same draft.
Upload an image once and crop it per platform, stored by media and network, so a single asset publishes vertical to Reels, square to Facebook, and tall to Pinterest with no re-upload. Eight previews sit beside the caption and update as you write.
Write the post once, then open a network to set what only that network needs. It sits right beside the caption, so nothing has to be finished off in the native app later and nothing gets missed on the way out.
TikTok. Visibility, comment and duet rules, content and AI disclosures, and post-to-drafts.
Threads. A ghost post, a topic tag, a link attachment, location, and who can reply.
Facebook. A Post, Story, or Reel type, a first comment, a link, and a call-to-action button.
Instagram, YouTube, Pinterest, and X get the same treatment, each with the fields that network actually uses. The scheduler pages below cover what each one needs.
Everything a post needs before it goes out, on one screen, so the caption, the crops, the settings, and the checks never get split across tools.
The editor drafts the post. These pages cover what each network needs from there. Same post, eight different shapes.
Sort the caption and hashtags before they land in a draft: free, open to everyone, no account needed.
A drafting surface for captions, media, platform-specific settings, previews, and the decision to save, schedule, publish now, or send for review. Maeve's Content Editor handles X, LinkedIn, YouTube, Instagram, Facebook, Threads, TikTok, and Pinterest from one screen, with per-platform overrides, per-platform crops, eight rendered previews, and pre-publish validation.
Write a main caption first. When a network needs different wording, override it for that platform. The override applies on that network and the main caption applies everywhere else. The Reels caption can be short, the LinkedIn caption can be long, the X caption can be a thread, all from the same draft.
Upload one image once. The cropper sets a different aspect ratio per platform, and crops are stored by media ID and platform so the same source asset publishes correctly to all eight networks. Reels vertical, Facebook square, Pinterest tall, no re-upload.
Required fields, oversized files, wrong aspect ratios, and video duration limits surface on screen before you schedule, so the post that would fail at 9am tomorrow gets fixed at the desk today.
Most failures are caught before you schedule. A platform can still reject a scheduled post later (account needs reauth, rate limit, the network's own outage). Failed posts land in failed-post recovery with the platform error and a retry path. Pre-publish validation handles the format checks; recovery handles what the platform tells us at publish time.
Stack thread messages with their own text and per-message media. Add a Community URL when the post should publish into an X Community instead of the main feed. The same draft can be a single post or a thread, depending on whether you've added thread messages.
Privacy levels pulled from TikTok creator info per account, comment / duet / stitch toggles, branded-content and brand-organic switches, AI-disclosure flag, video cover timestamp or photo cover index, and auto-add music for photo posts. Music attachment for video Reels and TikTok dance audio isn't supported here; that part still happens in the native app.
Long-form videos and Shorts both publish from the same draft. Privacy, category, license, Made-for-Kids, notify-subscribers, embeddable, and tags. Custom thumbnail upload (2MB max) is supported for non-Shorts; Shorts use a frame from the video.
Routing happens at draft time: direct, internal, client, or internal-then-client. The same draft moves into review without rebuilding the post in a separate tool. Internal reviewers see it inside the workspace; clients see it through a token link via client reviews, no account required.
Not as full saved templates. Hashtag Groups cover reusable hashtag sets across captions, but a full caption-library or post-shell template isn't shipped yet. The closest workaround is keeping a Workbench notepad of go-to opening lines and pasting them into a fresh draft.
Not as autocomplete. Mentions written in the caption are plain text, typed as the platform reads them (@username on X, for example), and the platform handles the linking when the post lands. Instagram and Facebook have a separate collaborators picker for tagging accounts on a post; that part is structured.
Not inside the editor itself. There's a free Instagram Caption Generator on the marketing site you can run without an account, then paste the result into the draft. AI rewrites inside the composer aren't shipped yet.