Post to all your social accounts from one view

Write a main caption first. When a network needs different wording, override it for that platform. The override applies on that network and the main caption applies everywhere else. The Reels caption can be short, the LinkedIn caption can be long, the X caption can be a thread, all from the same draft.

Upload the image once and set a crop for each network. Maeve saves the crop against that image on that post and applies it when the post goes out, so a square crop for Facebook and a portrait one for Instagram both come from the one file. That covers Instagram, Facebook, LinkedIn, X, Threads and TikTok photo posts. Cropping is for photos, so a video keeps the shape of the file you upload. You can also pick different images for different networks in the same post.

Most problems get caught in the composer before you schedule. If a platform still says no at publish time, Maeve retries the temporary ones itself, like a timeout or the network being busy. When it is something only you can fix, like an account that needs reconnecting, the post goes to Failed Posts with the reason the platform gave, and you send it again from there once it is sorted.

Routing happens at draft time: direct, internal, client, or internal-then-client. The same draft moves into review without rebuilding the post in a separate tool. Internal reviewers see it inside the workspace; clients see it through a token link via client reviews, no account required.

Stack thread messages with their own text and per-message media. Add a Community URL when the post should publish into an X Community instead of the main feed. The same draft can be a single post or a thread, depending on whether you've added thread messages.

Set who can see the post from the options TikTok gives that account, and turn comments, duets and stitches on or off. If TikTok has one of those disabled for the account, the composer shows it locked rather than letting you set something that will not stick. Add the paid partnership, promotional and AI-generated disclosures TikTok asks for. Pick the frame you want as the video cover, or which image covers a photo post. For a single video going out directly you can choose a track from TikTok's commercial music library and set how it sits against your original audio, and photo posts can let TikTok add music automatically. You can also send the post to your TikTok drafts to finish in the app. Two things worth knowing: a video published straight from Maeve always goes out public, because that is all TikTok's publishing API allows, and the music library is TikTok's licensed catalogue, so a particular viral sound may not be in there.

Long-form videos and Shorts both publish from the same draft, and Maeve works out which one you have from the video's shape and length, so there is nothing to switch. You get privacy, category, license, Made for Kids, notify subscribers, embeddable and tags. A long-form video needs a custom thumbnail before it will publish, a JPEG or PNG up to 2MB. Shorts do not take one, so YouTube picks the frame.

Captions yes, whole posts no. The Caption Library sits in the caption toolbar. Save what you are writing, then search your saved text and drop it into the main caption or any one channel's caption. You can favourite and tag them, and they belong to the workspace so your team shares them. Hashtag groups are separate and go into the main caption, a channel caption, a first comment or a thread message. What does not exist is a post template, meaning a reusable draft with the channels and settings already filled in.

Not as autocomplete. A mention you type in the caption is plain text and publishes exactly as you wrote it, so use the handle the way that network reads it, like @username on X. LinkedIn is the exception: an @handle there publishes as text and does not turn into a link. Instagram has a separate collaborators field where you add up to five accounts by exact username, and that part is structured.