Every team invents its own words for things, and then quietly invents them again six months later, so the same campaign ends up filed under three names and none of them find each other. Tags is the one list everybody works from. Labels for the clients and campaigns, pillars for the themes, formats for the shape of the post, and the hashtag sets you keep pasting in. Put them on a draft, a photo, or a planning row, and one click pulls the whole campaign back out.
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A pillar is the theme the post keeps coming back to, the Education one, the Product one, the Storytelling one. A format is the shape it arrives in: short-form, carousel, stories. Set both on a draft and two questions answer themselves. Are we posting too much product this month, and did anyone actually film the reel.
Both lists are yours to write. Rename them, recolor them, and when one stops earning its place, archive it. It leaves the pickers without taking the history of everything you tagged with it, and it comes back with one click.
It happens to everyone. Someone makes Launch, someone else makes Launches, and a year of posts ends up split down the middle. Merge one into the other and every assignment moves across, on the posts, on the photos, on the planning rows. The dialog tells you how many are about to move before you say yes.
Which one is the duplicate is usually obvious from the usage counts sitting next to each label, since the one nobody used reads zero across the board.
Save a set of hashtags as a named group and stop keeping them in a note on your phone. When you write the caption, open the library and drop the whole group in at once, or copy it out with one button. Keep a group per platform, per niche, per product line, however you actually think about it.
Four lists and the tools to keep them from rotting: usage counts to show what's dead, merge to fix the duplicates, and archive so retiring a tag doesn't erase the past.
Tags is the layer under everything else. The label you put on an idea is still on the draft, still on the scheduled post, and still on the photo it was shot for.
Work out the vocabulary before you build it: free, open to everyone, no account needed.
Your team's shared shorthand for content, in four parts. Labels for clients and campaigns, content pillars for your themes, formats for the shape of a post, and hashtag groups for the sets you paste into captions. Set them up once and everyone uses the same words for the same things.
A shared naming system for the way your team plans content. Campaign labels, content pillars, content formats, and reusable hashtag sets. Set them up once and the same language shows up everywhere your team works.
Yes. A label is a name and a color. Use it for campaigns, clients, launches, seasons, or content series. Stack several on the same post when it belongs to more than one group.
Yes. Add your strategy themes, whatever they are for you: Education, Product, Storytelling, FAQ. Attach one pillar to a post and you can see your content mix without working it out from memory.
Yes. Short-form, Carousel, Stories, Long-form video, whatever you actually make. Pick one when you draft, so the team knows the shape of the post before anyone shoots it.
Yes. Save your go-to hashtags as a named group. When you write a post in Composer, open the hashtag library and drop the whole group into the caption in one go. No more copy-pasting from a Notes doc.
Yes. Every label shows its usage next to it: how many media files, how many posts, and how many workbench rows carry it. It's the fastest way to spot the label somebody made once and never used again.
Yes, and this is the one that saves you. If the team ended up with both "Launch" and "Launches", merge one into the other and every existing assignment moves across. The dialog tells you how many will move before you commit.
You archive it rather than destroy it. It comes off the active list and out of the pickers, but it isn't gone: the Archived view still has it and one click restores it. The same goes for pillars and formats.
It updates everywhere at once. Rename a label and every post carrying it follows. Recolor it and the new color shows up on the calendar, the board, and the library. No re-tagging, no find-and-replace.
Put them in groups. All the client labels in one, all the campaign labels in another, and anything loose sits under Ungrouped until you file it. The sidebar filters the list to one group at a time, and there's a search box for when you know the name.
Yes. Click a label and the calendar, board, library, and workbench all filter to it. Layer it with status, platform, assignee, or archive filters when you need to drill in further.
Yes. The same labels work on your Media Room photo and video library. Tag a photo with the campaign label, filter the library by it, or bulk-tag a whole shoot at once.
Yes. Labels, pillars, formats, and hashtag groups belong to the workspace. Everyone you work with sees the same set, and a new person opens the editor to find the vocabulary already there. Different workspaces keep their own lists, which is what you want when each client has their own.