There is the idea sitting in the workbench, the draft you are shaping in the composer, the photo you are sure you saved somewhere in the media room, the client who still has to sign off, the reply that came in overnight, the report due Friday, and the morning a platform says no and you have to work out why. A scheduler covers one slice of that. Maeve holds the rest of it too, so the work stays in one place from the first rough note to the report at the end of the month. If what you actually need is only the publishing queue, the social media scheduler page goes deeper on that on its own.
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The half-formed stuff has to go somewhere, and in most teams it goes into a doc nobody opens again. The Content Workbench keeps it beside the scheduler instead. A row in the planning table can be linked to a real draft, so the plan and the post are the same thing rather than two records that drift apart.
Research notes hold the links and reference images behind an idea, a series keeps a launch run in the order it ships, and notepads take the rough thinking that is not ready for the composer.
Start from one caption, pick the channels, and change only what each network needs. YouTube keeps its own title, description, and tags, X and Threads can run as a thread, Instagram can hold the hashtags back in a first comment, and any channel can take different media or a different crop.
A live preview shows the post the way each platform will render it, so the bad crop and the caption that gets cut off are caught while they are still yours to fix.
Drafts, scheduled posts, published posts, and failed posts all sit on the same calendar, color-coded by status, with every channel in the same view. Give each platform its posting times and queue posts into them, or set an exact time on a single post, and drag a post to a new slot when the week moves. Month view is for the shape of a campaign, week view is for the next few days, and the board is for when the question is what is stuck, not what is next.
Media Room holds the images, videos, thumbnails, and campaign assets in folders with labels and alt text, and every asset shows which posts it is in right now, so nobody deletes the clip that publishes on Friday. Pick the files and build the post straight from them.
For anything visual on Instagram, the grid planner lays the profile out three wide with posted, scheduled, and mocked-up tiles together, and dragging a tile moves the publish time with it.
A post can wait as a draft and go through internal review, client review, or internal first and then the client. You choose whether any one approver is enough, everyone has to approve, or people approve in a set order, and the decision, the comments, and the version all stay on the draft itself.
A post under review is locked, and editing an approved post resets the approval, so the version that was signed off on is the version that goes out.
Send a batch of drafts as one link. The client opens it on their phone, scrolls the posts the way they will actually look, and approves, asks for changes, or comments on the post itself. No account, no seat to buy, and nothing else in the workspace is reachable from that link. You can see what they have approved, what needs changes, and what they have not looked at yet.
Publishing is not the end of it. Comments and direct messages from Instagram, Facebook, and Threads land in one queue with the post beside the conversation, so whoever answers can see what the customer is reacting to. Assign a conversation, leave an internal note, and resolve it when the question is actually answered.
Once posts publish, audience, reach, engagement, follower growth, and top posts come back into the same workspace, per platform or across all of them together, and the monthly report exports as a PDF with your name on the cover.
Analytics covers the six platforms that report data back, which are Instagram, YouTube, Facebook, TikTok, Pinterest, and Threads. LinkedIn and X publish through Maeve, and their numbers stay in their own apps.
Platforms go down, connections expire, a video misses a requirement. Temporary failures retry on their own, and anything that still will not publish lands in a recovery queue grouped by what went wrong, with the platform's error in plain words and the fix one click away: reconnect, reschedule, or retry. If the account needs reauthorizing, Maeve tells you instead of retrying into the same wall.
The platform is the same, the week is not. A creator batching Reels on a Sunday, a cafe owner posting between shifts, and an agency running a dozen client calendars are all doing social media management, and each one wants a different door into it.
Planning, writing, media, sign-off, publishing, replies, reporting, and recovery, in one workspace.
Each platform keeps its own caption, media, and posting options inside the same post, so one idea lands natively on all of them without becoming eight disconnected drafts.
A post is not stuck where it was made. It can start as an idea in the workbench, pick up media, move through review, sit on the calendar, publish, and come back through the inbox and the numbers, keeping its recovery path the whole way.
It is one place to plan, write, schedule, publish, organize, reply, approve, and report on social content. A scheduler is one part of it. Maeve also has the Content Workbench, the Social Calendar, the Composer, the Media Room, the Grid Planner, the Social Inbox, Analytics Reports, labels and hashtag groups, internal approvals, client review links, and Failed Post Recovery.
A scheduler handles the publishing queue. Maeve treats scheduling as one layer inside the wider workflow, so the idea, the media, the sign-off, the reply, and the report all sit in the same workspace. If your search is only about publishing posts, the scheduler page is the one to read.
Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, and Threads, with feed posts, Reels, Stories, carousels, Shorts, Pins, video Pins, threads, first comments, and the platform-specific options each network allows.
Yes. Plans differ in how many social connections and workspaces they include, so a solo brand, a small team, and an agency with a long client list can each pick the size that fits. The pricing page has the current limits.
Yes. Write the main caption in the Composer, choose the platforms, then change the caption, title, thread, media, first comment, or posting options for each one before it publishes.
Yes. The Social Calendar shows drafts, scheduled posts, published posts, failed posts, channels, labels, and assignments in month, week, and list views, and it is the surface the rest of the work hangs off.
Yes. The Media Room stores images, videos, thumbnails, and campaign assets with folders, labels, alt text, and a usage history showing which posts a file is already in, and you can start a post from a file you picked.
Yes. Internal approvals keep the team's review inside the post, and a client review link lets an outside reviewer open a batch on their phone to approve, request changes, comment, or react without a paid seat. Both sit on the Standard plan and above.
Yes, for Instagram, Facebook, and Threads. Comments and direct messages from those three come into one queue with the post beside the conversation, so a reply has the context it needs. The other platforms publish through Maeve, and their replies stay in their own apps.
Yes, on the six platforms that report data back: Instagram, YouTube, Facebook, TikTok, Pinterest, and Threads. You get audience, reach, engagement, follower growth, and top posts, plus a PDF export with your name on the cover. LinkedIn and X publish through Maeve, and their numbers stay in their own apps.
Temporary failures retry on their own. Anything else lands in a recovery queue with the platform's reason, the post, and the way to fix it and send it again, so nothing gets rebuilt from scratch. If the account needs reconnecting, Maeve says so rather than retrying into the same wall.
Creators, founders, small businesses, lean teams, and agencies who want one place to manage social accounts instead of splitting planning, media, publishing, inbox, approvals, and reporting across separate tools.
These are free and you do not need an account to use them.