Most of the work happens before the post, and after it

The post is the visible part. Before it there's the idea in the workbench, the draft in the composer, and the photo you are sure you saved somewhere in the media room. After it there's the client who still has to sign off, the reply that came in overnight, the report due Friday, and the morning a network says no. A scheduler covers one slice of that. Maeve holds the rest too, so it all stays in one place from the first rough note to the report at the end of the month. If the publishing queue is all you need, the social media scheduler page goes deeper on that.

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Where the idea lives before it's a post

The half-formed stuff has to go somewhere, and in most teams it goes into a doc nobody opens again. The Content Workbench keeps it beside the scheduler instead. A row in the planning table can be linked to a real draft, so the plan and the post are the same thing rather than two records that drift apart.

Research notes hold the links and reference images behind an idea, a series keeps a launch run in the order it ships, and notepads take the rough thinking that is not ready for the composer.

See the workbench

Write it once, then change what each platform needs

Start from one caption, pick the channels, and change only what each network needs. YouTube keeps its own title, description, and tags, X and Threads can run as a thread, Instagram can hold the hashtags back in a first comment, and any channel can take different media or a different crop.

A live preview shows the post the way each platform will render it, so the bad crop and the caption that gets cut off are caught while they are still yours to fix.

See the content editor See labels and hashtags

The whole month on one calendar

Drafts, scheduled posts, published posts and failed posts all sit on the same calendar, with every account in the same view. Give a post a day and a time, or drag it to a new slot when the week moves. Month view is for the shape of a campaign, week view is for the next few days, and the board is for when the question is what's stuck rather than what's next.

See the calendar See the board

Every file where you can find it again

Media Room holds the images, videos, thumbnails, and campaign assets in folders with labels and alt text, and every asset shows which posts it is in right now, so nobody deletes the clip that publishes on Friday. Pick the files and build the post straight from them.

For anything visual on Instagram, the grid planner lays the profile out three wide with posted, scheduled, and mocked-up tiles together, and dragging a tile moves the publish time with it.

See the Media Room See the grid planner

Nothing goes out until the right person says yes

A post can wait as a draft and go through internal review, client review, or internal first and then the client. You choose whether any one approver is enough, everyone has to approve, or people approve in a set order, and the decision, the comments, and the version all stay on the draft itself.

Reviewers approve or ask for changes with a reason, and every new version shows what moved, so nobody rereads a caption they already read. Moving only the time keeps the approvals you already have.

See approvals See approval software

Your client says yes from a link

Send a batch of drafts as one link. The client opens it on their phone, scrolls the posts the way they will actually look, and approves, asks for changes, or comments on the post itself. No account, no seat to buy, and nothing else in the workspace is reachable from that link. You can see what they have approved, what needs changes, and what they have not looked at yet.

See client reviews

maevesocial.com/reviews

September content review

“The two ring reveals are the priority, the rest can wait.”

Needs your review

@lily_dia_jewellery#1Needs your review
Client reveal: the Toi et Moi
26 Sept, 9:00 am
@lilydia.jewellery#2Needs your review
What 2mm of clearance looks like
27 Sept, 5:00 pm

Everything else

@lily_dia_jewellery#3Approved
How we set an emerald cut
22 Sept, 9:00 am

2 of 3 to reviewCloses 30 Sept

@lily_dia_jewellery· 26 Sept, 9:00 amReviewing as Jess

TeamApprovedClientWaiting on you

ApproveRequest changes

Jessrequested changes24 Sept, 11:02 am

“Can we try the cover on the knit sleeve?”

Renshared version 224 Sept, 4:10 pm

Ren

Swapped the cover and moved the price onto the second line.

24 Sept, 4:11 pm

Jess

Much better. Happy with this one.

25 Sept, 8:40 am

👍 1

Message everyone in the review…

The replies come back to the post

Publishing isn't the end of it. Comments from Instagram, Facebook, Threads, TikTok and YouTube, direct messages from Instagram and Facebook, and Google Business Profile reviews all land in one queue with the post beside the conversation, so whoever answers can see what the customer is reacting to. Assign a conversation, leave an internal note, and resolve it when the question is actually answered.

See the inbox

The numbers land where the posts are

Once posts publish, audience, reach, engagement, follower growth, and top posts come back into the same workspace, per platform or across all of them together, and the monthly report exports as a PDF with your name on the cover.

Analytics covers Instagram, Facebook, YouTube, TikTok, Pinterest, Threads and LinkedIn, and Google Business Profile reports how many people saw your listing and what they did next. X publishes through Maeve, and its numbers stay in its own app.

See analytics and reports

If a post does not go out, you will know why

Platforms go down, connections expire, a video misses a requirement. Temporary failures retry on their own, and anything that still will not publish lands in a recovery queue grouped by what went wrong, with the platform's error in plain words and the fix one click away: reconnect, reschedule, or retry. If the account needs reauthorizing, Maeve tells you instead of retrying into the same wall.

See failed post recovery

Built for the way you work

The platform is the same, the week is not. A creator batching Reels on a Sunday, a cafe owner posting between shifts, and an agency running a dozen client calendars are all doing social media management, and each one wants a different door into it.

CreatorsBatch videos, cut the caption per platform, keep the clips findable, and see what is worth doing again.Small BusinessesPlan the week, keep the promos and photos in one place, schedule across nine platforms, and fix the posts that fail.AgenciesA workspace per client, roles, internal approvals, review links clients use without a seat, and reports they can read.Just The SchedulerIf what you need is only the publishing queue, that page goes deeper on it.Just The ApprovalsIf the part you need is sign-off before publishing, the approval workflow has its own page.

The whole platform, feature by feature

Planning, writing, media, sign-off, publishing, replies, reporting, and recovery, in one workspace.

Content WorkbenchIdeas, research with its sources, content series, notepads, and strategy briefs, so the step between a thought and a scheduled post has somewhere to live.

CalendarMonth, week, and list views holding drafts, scheduled posts, published posts, failed posts, channels, labels, and who is doing what.

ComposerOne idea turned into the platform versions: captions, media, titles, threads, first comments, live previews, and the posting options each network supports.

Per-platform versionsThe LinkedIn caption can be calmer, Instagram can hold the hashtags in a first comment, YouTube gets a title and tags, X becomes a thread, Pinterest picks a board, all from the same post.

First comments and hashtag groupsSchedule the first comment so the caption stays readable, and drop in saved hashtag sets while you write rather than pasting them from a notes app.

Media RoomImages, videos, thumbnails, and campaign assets in folders with labels, alt text, a usage history, and posts you can build straight from the files.

Grid PlannerThe Instagram profile laid out three wide, with posted, scheduled, and mocked-up tiles together, and drag to reorder before anything goes live.

Labels, pillars and campaignsLabels, content pillars, formats, campaigns, campaign phases, and hashtag groups, any of which can filter the calendar and the board.

Team approvalsTeam review inside the post, with the decision, the policy, the comments, and the version stamp on the same draft. Standard and above.

Client review linksA link the client opens on their phone to approve, request changes, comment, or react, with no account and no seat. Standard and above.

Social InboxInstagram, Facebook, Threads, TikTok and YouTube comments, Instagram and Facebook direct messages, and Google Business Profile reviews in one queue, with the post beside the conversation and internal notes the customer cannot see.

Analytics and reportsAudience, reach, engagement, follower growth and top posts on Instagram, Facebook, YouTube, TikTok, Pinterest, Threads and LinkedIn, plus Google Business Profile listing activity, with a PDF export carrying your name on the cover.

Failed post recoveryTemporary failures retry on their own, and anything else lands in a queue with the platform's reason, the preview, and a retry once the cause is fixed.

Nine platformsInstagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, Threads and Google Business Profile, with posts, Reels, Stories, carousels, Shorts, Pins, threads and first comments where each one supports them.

Workspaces and rolesSeparate workspaces for brands, clients, and side projects, with manager, editor, creator, and viewer roles set inside each one.

Scheduling and publishingPosts go out at the time you picked, you can batch a week or a month in one sitting, and every channel sits on the same calendar.

See plans and current limits

Publishes to nine platforms

Each platform keeps its own caption, media, and posting options inside the same post, so one idea lands natively on all of them without becoming eight disconnected drafts.

InstagramFeed posts, carousels, Reels, Stories, first comments, and grid planning.FacebookPage posts, Reels, Stories, link posts, and first comments.LinkedInPersonal and Page posts, document carousels, and first comments.TikTokVideos, photo posts, and the creator settings TikTok asks for.YouTubeVideos and Shorts with titles, descriptions, tags, and thumbnails.X (Twitter)Single posts and threads with images, GIFs, and video.PinterestPins and video Pins posted to the board you choose.ThreadsPosts, short threads, link attachments, and topic tags.

Questions

What is social media management software?

One place to plan, write, schedule, publish, organise, reply, approve and report on social content. A scheduler is one part of it. Maeve also has the workbench, the calendar, the content editor, the Media Room, the grid planner, the inbox, analytics, labels and hashtag groups, team approvals, client review links and failed post recovery.

How is this different from a social media scheduler?

A scheduler handles the publishing queue. Here scheduling is one layer inside the wider job, so the idea, the media, the sign-off, the reply and the report all sit in the same workspace. If all you want is the publishing part, the scheduler page goes deeper on it.

Which apps can Maeve post to?

Instagram, Facebook, LinkedIn, TikTok, YouTube, X, Pinterest, Threads and Google Business Profile, with feed posts, Reels, Stories, carousels, Shorts, Pins, threads, first comments and the options each network allows.

Can I manage more than one account?

Yes. Every account you connect shows up on the same calendar, and separate businesses or clients can be kept in their own workspaces. How many accounts and workspaces you get depends on the plan.

Can one post be changed for different platforms?

Yes. Write the caption once, pick the accounts, then change the wording, the title, the thread, the media, the first comment or the posting options on any of them before it goes.

Is there a content calendar?

Yes. Month, week and list views holding drafts, scheduled posts, published posts and failed posts, with filters for status, channel, label and assignment that stay applied when you switch views.

Does it organise my photos and videos?

Yes. The Media Room holds images, videos and documents in folders with labels and alt text, and every file shows the posts it is currently in, so you do not delete something that is about to go out. Files a client sends through an upload link land in their own view.

Can teams and clients approve posts before they publish?

Yes, on the Standard plan and above. A workflow routes content to your team, to your client, or to both in turn, and nothing goes out until they have said yes. Your client opens a link and does not need an account.

Is there a shared inbox?

Yes. Instagram, Facebook, Threads, TikTok and YouTube comments, Instagram and Facebook direct messages, and Google Business Profile reviews all land in one queue, with the post the customer is asking about beside the conversation.

Do I get analytics and reports?

Yes, on Instagram, Facebook, YouTube, TikTok, Pinterest, Threads and LinkedIn, plus Google Business Profile, which reports how many people saw your listing and what they did next. You get audience, reach, engagement, follower growth and your best posts, and the month exports as a PDF with your name on the cover. X publishes through Maeve but keeps its numbers in its own app.

What happens if a post does not go out?

Maeve keeps trying while the problem still looks temporary. Anything left moves to Failed Posts under one of eight plain reasons, with the network's own error underneath and the action that clears it beside it. You get told in the app, by email and on your phone.

Who is it for?

Creators, founders, small businesses, lean teams and agencies who want one place to run social instead of splitting planning, media, publishing, replies, approvals and reporting across separate tools.