Terms of service

Agreement

These Terms govern your access to and use of the Maeve Social website, web application, mobile application, and related services (together, the "Service"). They form an agreement between you and LILY DIA PTY LTD (ABN 72 676 064 181), trading as Maeve Social ("Maeve", "we", "us").

By creating an account or using the Service, you agree to these Terms. If you use the Service for an organisation, you confirm that you are authorised to accept these Terms for that organisation.

Eligibility and availability

You must be at least 13 years old to use the Service. If you are under the legal age of adulthood where you live, you must have a parent or legal guardian's permission to use the Service. Your parent or legal guardian must review and agree to these Terms on your behalf where required by law. You may use the Service only where doing so is permitted by applicable law.

We currently offer the Service to customers in Australia, New Zealand, and the United States. You must not create or use an account from another country unless we have agreed otherwise in writing.

Features, supported networks, usage limits, and availability may vary by plan, network, device, and location. We may add, change, or remove features or support for a network. Where reasonably practical, we will give advance notice of changes that materially reduce the functionality of your paid subscription.

Accounts

You must provide accurate information, keep your login credentials secure, and promptly tell us about suspected unauthorised access. You are responsible for activity performed through your account and for the people you invite to your organisations and workspaces.

The service

Maeve provides tools to create content, manage connected accounts, collaborate, publish, and measure performance, including AI-assisted features. You decide what to connect, create, approve, and publish. You are responsible for reviewing content and confirming that it is accurate, lawful, and suitable before use or publication.

AI-assisted features may generate content, provide suggestions, and perform supported actions at your direction. Output may be inaccurate, incomplete, similar to other material, or unsuitable for your purpose. Review it before use and make any disclosures required by law or a connected network.

Ownership and permission to use Maeve

Maeve and its licensors retain ownership of the Service, including its software, designs, branding, and documentation. These Terms do not transfer those rights to you. You retain your rights in your content as described below.

We grant you a non-exclusive, non-transferable right to use the Service for your personal or business purposes, including managing authorised client accounts, while your account or subscription permits access and you comply with these Terms. You must not copy, modify, resell, or reverse engineer the Service except where we authorise it or applicable law permits it.

Connected accounts and networks

You confirm that you own or are authorised to manage each account you connect, including client accounts. You must have permission for us to access its data and perform the actions you request. Connecting an account authorises us to receive data from and send requests to its network on your behalf and at your direction. You must follow the network's rules and maintain the permissions we need to perform those actions.

Networks may change their services, requirements, or terms. We are not responsible for a network's availability, moderation decisions, account actions, or changes.

Your use of connected networks is also subject to their own terms and policies. Use of YouTube is subject to the YouTube Terms of Service.

Advertising tools

Where available, advertising tools let you create and manage campaigns on connected networks. You must be authorised to manage the advertising account and act for any client involved. You authorise us to submit the campaign, budget, targeting, and other changes you request, including through people or assistants you authorise to use your workspace.

You are responsible for reviewing those instructions and monitoring your campaigns and spend. Advertising charges are separate from Maeve subscription fees and are payable to the network under its own billing terms. Budgets, delivery, approvals, reporting, and any refunds are subject to the network's rules. We do not guarantee campaign approval, delivery, performance, or a return on advertising spend.

Cancelling Maeve, deleting your account, or disconnecting an advertising account does not itself pause or cancel campaigns already running on a network. Stop them through the network or a supported Maeve control and confirm their status with the network. Changes may take time to apply, and charges already incurred remain payable.

You must have the rights, permissions, and lawful basis needed for your advertising content and any audience or customer information you use. You must follow applicable advertising, privacy, and consumer laws and the network's advertising terms. These responsibilities are subject to the rights and limits described in these Terms.

Subscriptions and billing

Paid subscriptions automatically renew for the same billing period until cancelled. You authorise the applicable payment provider to charge the current subscription fees and taxes. Current plans, limits, and prices are shown before purchase. We may change prices for a future billing period.

We will give you at least 30 days' notice before a price increase applies to your renewal, so you can cancel before being charged the new price. A price increase does not change the fees for a period you have already paid for.

You can cancel a web subscription through the billing settings. A cancellation takes effect at the end of the current paid period. Complete cancellation before your renewal date to avoid the next charge. You remain responsible for fees due for the current period. Cancelling an annual subscription does not refund the remaining months. Subscriptions purchased through an app store are billed, managed, and refunded under that store's rules.

Except where required by law, subscription fees are non-refundable, including the first payment and renewal payments. We do not provide refunds or credits for partial billing periods, unused subscriptions, or forgetting to cancel before a trial ends or a subscription renews. Downgrading does not entitle you to a cash refund. Any billing adjustment for a plan change is shown by the payment provider before you confirm it.

Contact moc.laicoseveam@troppus promptly if you believe a charge is incorrect, and include the invoice number. A billing dispute or chargeback does not itself cancel your subscription. You must complete cancellation separately to stop future renewals. This does not limit your right to dispute a payment with your bank or payment provider.

Nothing in these Terms excludes consumer rights or remedies that cannot legally be excluded.

Your content

You retain your rights in content you submit to the Service or make available through connected accounts. You grant us a non-exclusive, worldwide, royalty-free licence to host, store, copy, process, adapt, transmit, display, and publish that content only as reasonably needed to provide, secure, maintain, and improve the Service.

We may allow service providers to process that content on our behalf. Any sublicence we grant them is limited to those service purposes. Our Privacy Policy explains how we handle information and what may remain after account deletion.

You confirm that you have the rights and permissions needed for your content and its intended use. You are responsible for claims relating to your content, including intellectual property, privacy, publicity, advertising, and network policy claims.

We do not claim ownership of AI output generated for you. As between you and us, you may use that output to the extent rights in it exist. Third-party rights and the terms of AI providers or connected networks may still apply.

Processing information for you

Where we process personal information on your behalf, our Data Processing Addendum forms part of these Terms. It explains our responsibilities and yours for that processing. Our Privacy Policy covers information we handle for our own account administration, billing, security, and other business purposes.

Copyright complaints

If you believe content stored or shared through Maeve Social infringes your copyright, contact moc.laicoseveam@troppus with information identifying the copyrighted work and the material concerned. We may request further information to assess the complaint.

We may remove or restrict access to content where reasonably necessary to address suspected infringement. Where appropriate, we may suspend or terminate accounts, including accounts responsible for repeated infringement.

Acceptable use

You must not use the Service to break the law or a connected network's rules, infringe another person's rights, publish unlawful or abusive material, exploit children, distribute malware, send spam, manipulate engagement, bypass access controls or rate limits, interfere with the Service, gain unauthorised access, or put our access to networks or other customers at risk.

Suspension and termination

You may stop using the Service and delete your account at any time. Subscription charges stop only when the subscription is cancelled.

We may suspend or terminate access for unpaid fees, a breach of these Terms, unlawful conduct, misuse, security risks, repeated breaches of a network's rules, or where required by a connected network or law. Where practical, we will give you an opportunity to address the issue.

Warranties and liability

We do not promise that the Service will always be available, error free, or compatible with every change a network makes. To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, or punitive loss arising from the Service, connected networks, your content, or AI output.

Subject to rights and liabilities that cannot lawfully be limited, our total liability to you for all claims arising out of or in connection with the Service or these Terms is limited to the subscription fees paid or payable by you or on your behalf for the affected subscription for the one-month period immediately before the first event giving rise to a claim. This applies to claims in contract, negligence, or otherwise. This is a single combined limit for all claims to which it applies.

For annual or other billing periods, we calculate this amount using one month's share of the subscription fees. If the affected Service was provided without charge, including under a free plan or trial, the limit is A$100. These limits do not apply to rights, remedies, or liabilities that cannot lawfully be excluded or limited.

Nothing in these Terms excludes, restricts, or modifies a guarantee, right, remedy, or liability that cannot be excluded under applicable law, including the Australian Consumer Law.

Indemnity for third-party claims

To the extent permitted by law, you agree to indemnify Maeve and its personnel against third-party claims, losses, and reasonable costs to the extent caused by your unlawful content, failure to obtain necessary rights or permissions, unlawful use of the Service, breach of these Terms, or infringement of another person's rights.

Your responsibility is reduced to the extent our breach of these Terms, negligence, or other wrongful conduct caused or contributed to the claim, loss, or cost.

Governing law

These Terms are governed by the laws of Victoria, Australia. The courts of Victoria have non-exclusive jurisdiction over disputes relating to these Terms. This section does not limit any right you have under a law that applies regardless of this choice.

Changes to these Terms

We may update these Terms as the Service and our legal obligations change. The date at the top of this page shows when they were last updated. We will give reasonable advance notice of material changes by email or through the Service, including when they take effect, so you can cancel before they apply. Changes apply from their effective date onwards.

Where a change is urgently needed for legal or security reasons, we may make it effective sooner and will notify you as soon as reasonably practical. We will provide any additional notice required by applicable law. If you do not agree to updated Terms, stop using the Service and cancel your subscription. Continuing to use the Service after the changes take effect constitutes acceptance of the updated Terms.

Contact

Send questions about these Terms to moc.laicoseveam@troppus.