Jared JamesMeta's free Page Insights cover more history than many comparisons suggest.
Meta's Page Insights help says Page data is available for the last two years. Its Story insights help gives Stories a shorter 28-day window, and Business Suite lets Page managers export insights. A third-party tool is optional for one Page, not a requirement.
The case for paying is different: longer retention, competitor benchmarks, combined reporting, scheduled or branded client reports, and an inbox built for a team. This guide compares 8 tools against those jobs, with current plan limits and monthly prices.
The Short Answer
For agencies and marketing teams that want analytics beside publishing and engagement, Maeve Social is the strongest fit. Every paid plan includes Facebook analytics, scheduling, and a social inbox. Standard costs $99 a month for 5 users and adds approval workflows, combined analytics, and on-demand white-labeled PDF reports.
The specialists handle narrower jobs. Fanpage Karma Bronze provides unlimited own and competitor profiles for one network at $69 a month. Socialinsider compares performance across networks. Agorapulse ties reporting to a deep moderation workflow. Metricool stores unlimited analytics history on paid plans from $25 a month. Sprout Social and Hootsuite add enterprise reporting and governance at per-seat prices.
Maeve Social
Facebook analytics on every paid plan, next to the scheduler and inbox. Standard adds on-demand white-labeled PDF reports for $99 a month flat.
See Analytics and ReportsPlan, preview, and publish in one workflow
What Meta Business Suite Already Gives You
Before paying for anything, know what you already have. Facebook Page Insights covers Page performance, audience demographics, and post engagement, and Business Suite provides detailed post insights plus exports. Demographic data becomes available after a Page has data for at least 100 people. For a single Page with straightforward reporting needs, the native tools may be enough.
The catches are the reason this article exists.
Side by Side: The 8 Tools Compared
Entry prices use monthly billing unless the row says otherwise. Data retention and reporting limits vary by plan.
| Tool | Entry Price | Free Option | Competitor Benchmarks | Inbox | Reports |
|---|---|---|---|---|---|
| Maeve Social | $25/mo flat | 3-day trial | No | Yes, every plan | White-label PDF, Standard and up |
| Metricool | $25/mo | Yes, 1 brand | 5 free; 100 paid | Yes, network-dependent | PDF and PPT, Starter and up; white label on Custom |
| Fanpage Karma | $69/mo for Bronze | Yes, 28-day history | Unlimited for one network on Bronze | Bronze and up | Custom exports on Silver and up |
| Socialinsider | $99/mo | 14-day trial | Yes | No | Automated reports and exports |
| Agorapulse | $99/user/mo | 30-day trial | 1 competitor on Standard and Professional; 6 on Advanced | Yes | Branded exports on Standard |
| Iconosquare | $39/mo | Yes, 2 profiles | 1 per profile on Launch; more on higher plans | Comments on Launch; DMs on Scale | White-label on Excel |
| Sprout Social | $99/seat/mo | 30-day trial | Professional and up | Standard and up | Plan-dependent |
| Hootsuite | $99/user/mo, annual | 14-day trial | Monitoring on Standard; deeper analysis on higher plans | Yes | Custom reports from Professional |
1. Maeve Social, the Best for Agencies and Marketing Teams
Maeve Social includes analytics dashboards on every paid plan. Facebook reporting covers Page performance, audience demographics, and individual posts, with 7, 14, 30, 60, 90-day, and all-time ranges plus comparison with the preceding period. Standard adds combined analytics and on-demand white-labeled PDF reports with an optional cover, top posts, demographics, and a written analysis page.
The same workspace schedules Facebook Page posts, Reels, and Stories, including first comments and recurring series. The Social Inbox handles Facebook comments and direct messages alongside Instagram, Threads, TikTok, YouTube, and Google Business Profile. Maeve publishes to 9 platforms, while its analytics dashboards and PDF reports cover 6: Facebook, Instagram, Threads, TikTok, YouTube, and Pinterest.
Maeve does not offer competitor benchmarking or best-time recommendations. PDF reports are generated on demand rather than sent automatically, and each export covers one platform at a time.
| Plan | Monthly | Social Connections | Users |
|---|---|---|---|
| Basic | $25/mo | 20 | 1 |
| Standard | $99/mo | 50 | 5 |
| Premium | $199/mo | Unlimited | Unlimited |
2. Metricool, the Best Budget Analytics With Unlimited History
Metricool gives its free plan 30 days of analytics history for 1 brand. Starter begins at $25 a month for 5 brands and adds unlimited analytics history, automated reports in PDF and PPT, and tracking for up to 100 competitors. The free plan can track 5 competitors.
Advanced begins at $67 a month for 15 brands and adds customizable report templates, team and client management, approvals, API access, and Looker Studio. Full white labeling is reserved for the Custom plan. Metricool's inbox and analytics coverage varies by network, so Facebook-first teams should compare the exact metrics they use during setup.
3. Fanpage Karma, the Best Facebook Benchmarking Specialist
Fanpage Karma gives its free analytics plan unlimited profiles you own, one standard dashboard, and 28 days of data history. Competitor analysis begins on Bronze at $69 a month, which includes unlimited own and competitor profiles for one network, more than 600 metrics, 6 months of history, and a centralized inbox.
Silver costs $199 a month and expands competitor analysis to all supported networks, adds unlimited data history, customizable reports, automated report creation, and Excel, CSV, PDF, and PPT exports. Bronze and Silver each include one user for analytics and community management; each additional user costs $69 a month.
4. Socialinsider, the Best for Cross-Network Benchmarking
Socialinsider compares managed accounts with competitors across supported networks and provides automated reports and exports. Adapt includes 20 social accounts, 3 months of historical post metrics, 1 seat, and 10 profile replacements each month. Optimize raises those limits to 30 accounts, 6 months, 2 seats, and 15 replacements.
It is an analytics and benchmarking product rather than a publisher or social inbox. That makes it a companion to a management tool. Its account caps and monthly profile-replacement limits matter for agencies that rotate clients frequently.
5. Agorapulse, the Best for Community Management and Moderation
Agorapulse includes organic comments and messages, automated moderation, contact history, basic audience and content reports, branded report exports, and one competitor profile on Standard. Professional adds post and inbox assignments, ad comment monitoring, and team performance reports. Advanced adds saved replies, bulk inbox actions, deeper reporting, and 6 competitor profiles.
Pricing is per user. A 3-person team pays $297 a month on Standard, $447 on Professional, or $597 on Advanced. Each of those plans includes 10 social profiles shared across the whole team, not 10 profiles per user. Additional profiles cost $15 a month on monthly billing.
6. Iconosquare, the Best Multi-Platform Analytics Specialist
Iconosquare combines Facebook analytics with reporting, publishing, industry benchmarks, competitor tracking, and a comments inbox. Launch includes 1 year of data retention and one competitor per social profile. Scale adds 2 years of retention, up to 5 competitors per profile, approval workflows, DMs, group analytics, and more reporting controls.
Excel adds unlimited data retention, unlimited competitors, API access, customized white-label reports, and 6 users. The free plan is narrower: 2 profiles, 1 user, 31 days of visible analytics history, XLS exports, and 10 scheduled posts per profile. It excludes competitor monitoring, DMs, and PDF reports.
7. Sprout Social, the Best Enterprise Analytics
Sprout Social includes cross-network dashboards and Facebook reporting across its paid tiers. Standard adds the Smart Inbox, review management, social CRM, collaboration tools, and 5 profiles. Professional raises the profile limit to unlimited and adds competitor reports, while Advanced adds API access, sentiment in the inbox, and helpdesk integrations. Social Listening and Premium Analytics are separate products from Standard upward.
Essentials costs $99 per seat on monthly billing but omits the Smart Inbox and team collaboration. Standard costs $249 per seat monthly, so a 3-person team pays $747 a month. On annual billing, Standard is $199 per seat and the same team costs $597 a month, before add-ons.
8. Hootsuite, the Best Enterprise Breadth
Hootsuite puts Facebook analytics beside publishing, an inbox, brand and competitor monitoring, ad management, and AI tools on Standard. Professional adds custom performance reports, automated replies and workflows, and trend forecasting. Advanced adds approval workflows, team routing, and team performance measurement. Enterprise adds advanced analytics, advanced listening, SSO, and additional compliance controls.
The advertised prices use annual billing and apply per user: $99 a month for Standard, $199 for Professional, and $399 for Advanced. Monthly billing costs more. The free trial lasts 14 days, requires no card, and does not convert automatically into a paid plan.
Matching a Tool to Your Actual Problem
Eight tools, but really five problems. Start from the one that made you search:
How We Chose These Tools
Six things drove the ranking: data retention beyond Meta's two-year Page Insights window, competitor context, engagement workflow, client-ready reporting, multi-page and multi-platform views, and the price at realistic Page and user counts. Every price comes from the vendor's public pricing page or official help documentation, checked in August 2026. Prices use monthly billing unless the sentence or table says otherwise.
Maeve Social is our product. It combines analytics with scheduling, an inbox, and white-labeled reports at flat prices. It does not offer competitor benchmarking, best-time recommendations, scheduled report delivery, or Sprout Social's enterprise reporting depth.
Frequently Asked Questions
The questions people ask most about measuring Facebook.
Meta's free tools provide two years of Page Insights, detailed post data, and exports. Pay for another tool when you need something more specific: longer retention from Metricool, competitor tracking from Fanpage Karma or Socialinsider, inbox operations from Agorapulse, or enterprise reporting from Sprout Social and Hootsuite.
Maeve Social fits agencies and marketing teams that want Facebook analytics, publishing, engagement, and client reports in one workspace at a flat price. Most tools here have a free plan or trial, so test the reports and limits against a real reporting cycle before subscribing.
Related tools
Analytics and Reports
Facebook analytics on every paid plan, and on-demand white-labeled PDF reports from Standard.
Facebook Scheduler
Schedule Page posts, Reels, and Stories with first comments, next to the numbers they generate.
Social Inbox
Facebook comments and DMs with assignment and internal notes, in the same workspace as the analytics.
