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Loomly earned its reputation honestly.

The content calendar and approval workflows remain strong. The pricing structure is the pressure point: Starter costs $65 a month for 3 users and 12 accounts, while Beyond jumps to $332 for unlimited users and 60 accounts. Annual billing lowers those effective monthly prices to $49 and $249, but there is still no public tier between them.

Loomly's 2026 product is broader than many older reviews describe. Its pricing page lists an AI Assistant chat, post generation, social listening, replies to interactions, advanced analytics, best-time recommendations, and scheduled reports. It directly integrates with eight social networks: Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads. It does not list X, Bluesky, or Snapchat. We compared alternatives against the real remaining reasons to switch: pricing scale, account limits, network coverage, and workflow fit.

The Short Answer

For most teams leaving Loomly over price scaling or network coverage, Maeve Social is the pick. Flat plans start at $25 a month for 20 social connections, and Standard at $99 adds approval workflows and client review links. Maeve also publishes to X, which Loomly's current integrations page does not list.

By the gap that hurts most:

The approval UX was the whole point: Planable, the cleanest visual approval workflow in the category, from $39 per workspace.
You want everything under one roof: Vista Social, with an inbox, reviews, and DM automation from $79.
Scheduling was all you used: Buffer, free for 3 channels and $6 per channel after.
Data is the gap: Metricool, with competitor tracking and ad reporting from a genuinely useful free plan.
Enterprise needs: Hootsuite for governance and listening, Sprout Social for analytics, at per-seat prices.

Maeve Social

Calendar, AI assistant, inbox, analytics, and approvals on three flat plans, with direct publishing to X as well as Loomly's eight listed networks.

See Maeve Social

Plan, preview, and publish in one workflow

What Is Actually Pushing People Off Loomly

It helps to name the specific problem, because the right alternative depends on which one hurts. The $267 monthly gap is the clearest: grow past 3 users or 12 accounts and the next public tier is Beyond at $332, with no smaller team plan between them. Annual billing reduces the rates but preserves the large jump.

The other reasons are fit rather than missing basics. Loomly now lists AI assistance, listening, engagement replies, advanced analytics, and scheduled reports. Switch if you need X or Bluesky, a lower-cost step between small-team and large-team capacity, a free ongoing plan, deeper competitor analytics, or a different approval and client workflow.

The 12 Alternatives at a Glance

Prices checked in August 2026, monthly billing unless noted.

ToolStarting PriceFree OptionBest For
Loomly (baseline)$65/mo15-day trialCalendar and approvals
Maeve Social$25/mo flat3-day trial; free templatesFlat pricing with the full toolkit
Planable$39/workspace/moYes, 50 postsVisual content approval
Vista Social$79/mo14-day trialAll-in-one coverage
Buffer$6/channel/moYes, 3 channelsSimple, cheap scheduling
MetricoolFrom $25/moYes, 1 brandAnalytics and competitor tracking
Sendible$35/mo14-day trialAgency client management
SocialPilotFrom $30/mo14-day trialBulk scheduling at volume
Agorapulse$99/user/mo30-day trialThe social inbox
SocialBee$29/mo14-day trialEvergreen recycling
Hootsuite$99/user/mo, annual30-day trialEnterprise governance
Sprout Social$99/seat/mo30-day trialEnterprise analytics
Later$25/mo14-day trialInstagram grid planning
Loomly included as the baseline.

1. Maeve Social, the Best Overall Replacement

Maeve Social is an editorial desk for social media: you plan, draft, and schedule from one workspace, and the pricing stays flat while your team grows. Where Loomly opens a $267 gap the moment you need a fourth user or a thirteenth account, Maeve bundles users, workspaces, and connections into three plain tiers, $25, $99, and $199, with the jump between them never more than $100.

Every plan includes an AI assistant on monthly credits, a social inbox covering Instagram, Facebook, Threads, TikTok, YouTube, and Google Business Profile, analytics across seven supported networks, Content Workbench planning, first-comment scheduling, and recurring post series. Standard adds approval workflows, client review links that need no client account, and white-labeled PDF reports with written analysis.

The honest cons: approvals start at $99 rather than Loomly's $65, there is no free plan beyond the 3-day trial and open planning templates, Maeve does not support Bluesky or Snapchat either, and Loomly now has its own AI Assistant, listening, and engagement features.

PlanMonthlySocial ConnectionsUsers
Basic$25/mo201
Standard$99/mo505
Premium$199/moUnlimitedUnlimited
Every plan includes the calendar, AI assistant, inbox, analytics, and a 3-day free trial.
Platforms: 9: Instagram, Facebook, LinkedIn, X, TikTok, YouTube, Threads, Pinterest, and Google Business Profile. Loomly lists the same set except X, for 8 direct social integrations.
Pricing: Basic $25/mo with 20 connections, Standard $99 with 50 and 5 users, Premium $199 unlimited; yearly about 20% cheaper, 3-day trial.
Best for: Teams and agencies that want flat pricing with AI, an inbox, and analytics on every plan, and no cliff waiting when they grow.
The verdict: The widest fix for Loomly's gaps at prices that scale gently. Stay on Loomly if approvals at $65 and the idea engine outweigh everything above.

2. Planable, the Best for Visual Content Approval

Planable goes head to head with the exact feature that made people choose Loomly. Feed-style previews show a post exactly as it will publish, approvals scale from optional to required to multi-level, inline comments sit on the draft itself, and every paid plan includes unlimited collaborators, where Loomly's Starter caps at 3 users.

The trade-offs: per-workspace pricing stacks across many clients, post limits of 60 a month on Basic and 150 on Pro where Loomly schedules without volume caps, analytics cost $14 a month extra and the inbox $9, and there is no AI, no bulk scheduling, and no recycling. Pick by where your day actually goes: Loomly gives unlimited scheduling and included analytics at a lower team cost, Planable wins on the approval experience itself.

Platforms: 9, with pixel-accurate previews. No Bluesky.
Pricing: Free for 50 posts total, Basic $39 per workspace a month, Pro $59, unlimited collaborators throughout.
Best for: Teams that picked Loomly for the approval UX and want a cleaner version with unlimited reviewers.
The verdict: The best review experience in the category. Budget for the add-ons and mind the post caps.

3. Vista Social, the All-in-One Feature Set

Vista Social covers more ground than anything else on this list. Where Loomly concentrates on planning and approvals, Vista handles publishing, a unified inbox with DM automation, analytics, review management across Google, Yelp, and TripAdvisor, approval workflows on every plan, and AI that generates text, images, and short video, with a hosted MCP on paid plans.

The caveats: it starts higher than Loomly at $79, X publishing is a $29 monthly add-on, advanced listening costs $75, and AI credits cap below the top tier. The review management alone is something nothing in Loomly's bracket does.

Platforms: 13 social platforms plus review sites. X publishing costs extra on every plan.
Pricing: Professional $79 a month for 2 users and 15 profiles, Advanced $149 for 4 and 30, Scale $349 for 8 and 70, 14-day trial.
Best for: Growing teams and agencies that want inbox, reviews, approvals, and analytics under one roof.
The verdict: The widest net at a fair price. Total the add-ons, especially X, before comparing stickers.

4. Buffer, the Simple Cheap Scheduler

Buffer is the calm answer to Loomly's pricing drama. Instead of choosing between $65 and $332, you pay $6 per channel and the bill grows one channel at a time, with a genuinely usable free plan covering 3 channels, an unlimited AI assistant even at $0, first comment scheduling, and the free Community inbox for comments.

The trade: approvals only arrive on the Team plan at $12 per channel and stay lightweight next to Loomly's staged workflow, analytics are basic, and the per-channel model adds up past ten channels, though channels 11 to 25 drop to $4.

Platforms: 11, including Bluesky and Mastodon.
Pricing: Free for 3 channels, Essentials $6 per channel a month, Team $12 with approvals and unlimited users.
Best for: Solo operators and small teams who mainly used Loomly for scheduling.
The verdict: The simplest landing spot. If structured review is why you run a tool like this, Buffer will not replace Loomly for you.

5. Metricool, the Analytics and Competitor Pick

Metricool attacks the gap Loomly leaves widest open: data. Loomly reports engagement basics and roughly stops; Metricool tracks competitors, manages ad reporting across Meta, Google, and TikTok, feeds Looker Studio for custom dashboards, and starts with a genuinely useful free plan covering 1 brand with 20 posts a month and 30 days of history.

The limits: the free plan excludes LinkedIn and X, X costs $10 a month per account on paid plans, there are no approval workflows, and the interface chooses function over polish. For many teams it complements a scheduler rather than replacing one.

Platforms: 11, plus Twitch analytics.
Pricing: Free for 1 brand, Starter from $25 a month for 5 to 10 brands, Advanced from $67 for 15 to 25.
Best for: Data-driven marketers who want reporting Loomly cannot produce, at the lowest price here.
The verdict: The cheapest real analytics upgrade. No approvals means it is not the whole answer for review-driven teams.

6. Sendible, the Agency Client Layer

Sendible provides client dashboards, approval workflows from the Plus tier, an inbox, smart queues with recycling, a Google Analytics integration, and unlimited users on every plan. Its five public tiers provide more intermediate capacity steps than Loomly's two-plan structure.

The caveats: the fully branded white-label dashboard is a paid extra on the Elite and Enterprise plans, the AI features trail newer tools, and reporting depth is the soft spot to check against client expectations.

Platforms: 10, including WordPress and Bluesky.
Pricing: Core $35 a month for 6 profiles, Plus $99 for 18 with approvals, Premium $199 for 42, Elite $299 for 90, and Enterprise $750 for 300; unlimited users, 14-day trial.
Best for: Agencies outgrowing Loomly that need client dashboards and unlimited seats.
The verdict: The agency ladder Loomly removed. Price the white-label add-on before promising branded dashboards.

7. SocialPilot, Bulk Volume at a Sane Price

SocialPilot serves high-volume publishers. Bulk CSV scheduling handles large queues, the $100 Premium tier bundles 25 accounts, 6 users, client approvals, and white-label PDF reports, and plans run from $30 for 7 accounts to $200 for 50.

The compromises: a dense interface, summary-grade analytics, and AI credits capped below the top tier.

Platforms: 10, including Google Business Profile, Threads, and Bluesky.
Pricing: Essentials $30 a month for 7 accounts, Standard $50 for 15, Premium $100 for 25 and 6 users, and Ultimate $200 for 50; 14-day trial.
Best for: Agencies and teams publishing at volume that fell into Loomly's plan gap.
The verdict: The mid-tier Loomly deleted, rebuilt by a competitor. Trial the interface density first.

8. Agorapulse, the Inbox Loomly Never Had

Agorapulse is built around the piece Loomly lacks entirely: a unified inbox. Comments, DMs, and mentions from its 11 platforms land in one queue with automated rules, saved replies, and team assignment, extending on Professional to comments on Facebook and Instagram ad campaigns, with ROI tracking and a hosted MCP alongside.

Per-user pricing is the constraint, $99 to $199 per user with 10 profiles per plan, and approvals arrive with Professional. There is no free plan; the way in is a 30-day trial plus the free Archie AI tier.

Platforms: 11.
Pricing: Standard $99, Professional $149, Advanced $199, per user a month with 10 profiles each; 30-day trial, annual about 20% off.
Best for: Community managers and teams buried in comments and DMs.
The verdict: The strongest inbox in the mid-market. Count the seats that genuinely need it.

9. SocialBee, the Evergreen Recycler

SocialBee schedules by category: sort content into buckets, set a cadence per bucket, and the queue rotates automatically, re-posting evergreen pieces on a schedule. Loomly suggests what to post; SocialBee keeps what you already made circulating, which suits consultants and service businesses running on frameworks and testimonials. Approvals arrive from Accelerate, and the platform list includes Google Business Profile, Threads, and Bluesky.

The gaps are lighter analytics than the data-first tools and single-user plans below Pro. Check its current Engage coverage against the exact networks your team needs before moving an inbox workflow.

Platforms: 10, including Google Business Profile, Threads, and Bluesky.
Pricing: Bootstrap $29 a month for 1 user and 5 profiles, Accelerate $49 for 10, Pro $99 for 3 users and 25, 14-day trial.
Best for: Teams with evergreen libraries that deserve automated rotation.
The verdict: A different answer to the blank-calendar problem: recycle instead of ideate.

10. Hootsuite, the Enterprise Governance Pick

Hootsuite is the up-tier move: a unified inbox, limited listening with sentiment from the Standard plan, its Wisdom AI assistant, MCP connectors, compliance integrations, and add-ons for deeper listening and advocacy, with 350-post bulk scheduling and team approvals on the $399 Advanced plan.

Entry is $99 per user a month on annual billing for 10 accounts, monthly costs more, and per-user pricing compounds with every seat. You choose it after outgrowing Loomly entirely, not instead of it.

Platforms: 9, including Threads and Bluesky.
Pricing: Standard $99, Professional $199, Advanced $399, per user a month billed annually; 30-day trial, no free plan.
Best for: Enterprise teams that need listening, governance, and compliance under one vendor.
The verdict: Justified at organizational scale, and at no smaller one.

11. Sprout Social, the Enterprise Analytics Pick

Sprout Social is the analytics ceiling: presentation-ready reports, competitor benchmarking, a Smart Inbox with sentiment on the higher tiers, CRM-style contact records, and AI assistance that scales by tier. Listening is a separately licensed add-on. Everything Loomly's reporting is not, priced accordingly.

Essentials at $99 a seat omits the Smart Inbox, the realistic entry is Standard at $249 a seat monthly with a 5-profile cap, and a 3-person team pays $747 a month.

Platforms: Broad coverage, but publishing, inbox, listening, and reporting support differ by network. Check the exact workflow you need.
Pricing: Essentials $99 a seat a month ($79 annual), Standard $249 ($199), Professional $399 ($299), Advanced $499 ($399), 30-day trial.
Best for: Enterprise teams whose social reports face boards and clients.
The verdict: The reporting standard, at per-seat prices that settle the question for most Loomly refugees.

12. Later, the Instagram Grid Planner

Later is the sideways move for visual-first teams: a drag-and-drop calendar built around the Instagram grid preview, Linkin.bio for the bio page, an AI caption writer, and best-time suggestions, from $25 a month for a set of 8 profiles.

The gaps against Loomly: no X anywhere in the product, no Google Business Profile, post caps on the Starter plan, and approvals only from Growth. Later has a limited free plan, while paid plans include a 14-day trial. It answers a different question than Loomly does; choose it for the grid, not for the workflow.

Platforms: 8, with no X and no Google Business Profile.
Pricing: Starter $25 a month for 1 set of 8 profiles, Growth $50 for 2 sets, Scale $110 for 6, 14-day trial.
Best for: Instagram-first brands that plan by how the feed looks.
The verdict: The visual specialist. Approval-driven teams keep looking.

Which One, Depending on Why You Are Leaving

Match the tool to the gap that sent you here.

The plan cliff: Maeve Social's $25 to $199 tiers, SocialPilot's $30 to $200 range, and Sendible's five-tier ladder all add intermediate capacity choices.
A different AI workflow: Maeve Social's brand-aware assistant, Buffer's assistant on its free plan, or Vista Social's text, image, and video generation. Loomly now includes its own AI Assistant chat and post generation.
Broader inbox coverage: Agorapulse is inbox-first, Vista Social and Sendible include broad engagement workflows, and Maeve covers six networks. Loomly now lists interaction replies, saved replies, assignments, and automated DMs, so compare network coverage rather than treating its inbox as absent.
Deeper competitor analytics: Metricool for lower-cost competitor tracking, Sprout Social for enterprise reporting, or Maeve for seven-network analytics with white-labeled reports at $99. Loomly now lists advanced analytics and scheduled reports.
The approval experience: Planable for the cleanest review flow, Maeve Standard for approvals plus client review links without client accounts.

How We Put This List Together

We compared the twelve against Loomly's current product: the $65-to-$332 monthly plan gap, the 12-to-60 account jump, its eight listed social integrations, approval workflow, AI, engagement, analytics, and reporting. Every price comes from a vendor's public pricing page checked in August 2026, with annual billing called out where applicable.

Maeve Social is our product. It offers smaller price steps, X publishing, and client review links at $99. Loomly offers approvals from its $65 Starter plan, plus its own post inspiration, AI Assistant, social listening, and interaction management. Planable remains stronger when the pure approval experience is the deciding factor.

Frequently Asked Questions

The questions Loomly switchers ask most.

What is the best alternative to Loomly? For teams leaving over price scaling or X support, Maeve Social has flat plans from $25 and approvals at $99. Choose Planable if approvals are the whole point, Vista Social for broader network and review-management coverage, or stay with Loomly if Starter's 12 accounts and 3 users are enough.
Why did Loomly get so expensive? Loomly currently publishes two standard paid tiers: Starter at $65 monthly for 3 users and 12 accounts, and Beyond at $332 for unlimited users and 60 accounts. Annual billing reduces the effective rates to $49 and $249, but there is no public mid-tier.
Which alternative keeps approvals cheapest? Loomly includes approvals on its $65 Starter plan. Planable Basic is cheaper at $39 per workspace, while Maeve Social Standard is $99 with client review links and SocialPilot Premium is $100 with client approvals and white-label reports.
Which alternatives have a free plan? Buffer with 3 channels, Metricool with 1 brand, and Planable with 50 total posts. Loomly dropped its free tier in 2025, so any of these is an upgrade on that front.
Which alternative has the best AI? The answer depends on the job. Maeve Social provides a brand-aware assistant, Vista Social generates text, images, and short video, and Buffer includes AI assistance on its free plan. Loomly now includes AI Assistant chat, post generation, AI analytics, and AI-assisted replies.
Does any alternative match Loomly's post ideas? Not directly; the idea engine is genuinely distinctive. SocialBee answers the same blank-calendar problem differently, by recycling your evergreen library on a schedule, and Maeve's AI assistant drafts from your brand voice when the calendar is empty.
Can I migrate my Loomly content? Expect some rebuilding. Export what Loomly allows, use CSV import only where the replacement explicitly supports it, and recreate approval chains in the new tool. Maeve's Content Workbench helps reorganize the plan, but it does not currently provide a Loomly CSV migration importer.

Loomly remains a good product for a team that fits inside Starter: a clean calendar, approvals, AI assistance, engagement tools, and advanced analytics at $65. The reason to compare alternatives is the jump to $332, the 12-to-60 account step, or a network and workflow requirement Loomly does not cover. Maeve changes the pricing shape, Planable specializes in approvals, Vista broadens the operational toolkit, and Metricool emphasizes competitor data.

Nearly everything here has a trial or free plan. Run one real approval cycle and one real reporting week through your shortlist before the renewal notice arrives.