Jared JamesNo other platform's numbers get read as closely as LinkedIn's.
Nobody's boss asks about the TikTok grid, but LinkedIn is where pipeline conversations start, so its metrics end up in quarterly reviews, client reports, and board decks. Which makes it genuinely awkward that LinkedIn's own analytics is two separate half-products, one for company pages and one for people, and neither covers the whole job.
The market for third-party tools just went through a shakeup of its own: Shield, for years the best-known LinkedIn analytics specialist, has shut down, and the creators and teams who relied on it are shopping for a replacement. This guide compares seven tools that measure LinkedIn properly, paying particular attention to the split LinkedIn itself created, company page analytics versus personal profile analytics, because most tools only handle one side.
The Short Answer
Start with LinkedIn's native analytics. Company Pages get follower, visitor, content, lead, and competitor views, while personal profiles get combined post and audience analytics with spreadsheet exports. AuthoredUp is the strongest paid step up for personal-profile analysis.
For the other jobs:
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1. LinkedIn Native Analytics, the Free Starting Point
LinkedIn's creator analytics is available to every member. It combines post performance over time with follower growth and audience demographics, and both views export to XLSX. Company Page admins get separate visitor, follower, content, lead, search-appearance, and competitor analytics.
LinkedIn's competitor analytics lets a free company Page compare follower and organic content metrics against one competitor. Premium Company Pages can track up to nine competitors and view more trending competitor posts. The gap for agencies is consolidation: each client still lives in its own native Page view, while third-party tools add cross-account reporting, longer retained history, or personal-profile writing analysis.
The 7 Tools at a Glance
Prices checked against official vendor pages in August 2026, using monthly billing unless noted.
| Tool | Starting Price | Free Option | Personal-Brand Focus | Best For |
|---|---|---|---|---|
| LinkedIn Native | Free | Included | Yes | The starting point |
| AuthoredUp | $19.95/mo | Trial, no card | Yes, core focus | Creators and personal brands |
| Taplio | From $39/mo | 7-day trial | Yes, core focus | AI-assisted LinkedIn growth |
| Metricool | From $25/mo | Free plan, no LinkedIn | No | Budget multi-platform data |
| Socialinsider | $83/mo, annual | 14-day trial | No | Competitor benchmarking |
| Hootsuite | $99/user/mo, annual | 30-day trial | No | Enterprise breadth |
| Sprout Social | $99/seat/mo | 30-day trial | No | Enterprise reporting |
2. AuthoredUp, the Best for Personal Profiles and Creators
AuthoredUp is where most of Shield's orphaned users have landed, and for good reason. It is LinkedIn-only and built around personal publishing: analytics that surface the metrics LinkedIn hides in plain sight, saves, sends, reach, profile views, followers gained, historical data collection from the day you connect, post comparison, CSV export and an API, all wrapped around a genuinely good writing environment with formatting, device previews, and reusable snippets. It covers company pages too at no extra fee, but the center of gravity is the individual.
The metrics worth calling out are saves and sends, two useful signals of content people want to keep or share privately. The drawback is scope: LinkedIn-only and writing-first, so if you manage five platforms or need branded client reports, it is a companion rather than the platform. AuthoredUp's pricing starts at $19.95 a month for one profile, with lower per-profile pricing for teams.
3. Taplio, the AI-Powered Growth Suite
Taplio attacks the same personal-brand problem from the AI side: content generation including carousels, idea discovery, scheduling at best times, analytics, engagement tooling, and DM outreach, in one LinkedIn-only suite for people who want the machine carrying more of the content load. Plans start around $39 a month with a full-access trial.
Against AuthoredUp you pay roughly double at the entry point, and the extra buys AI creation and outreach features on top of analytics. The drawback cuts the same way as the pitch: analytics is one feature among several rather than the core, and the LinkedIn-only scope rules it out for multi-platform teams.
4. Metricool, the Budget Multi-Platform Option
Metricool measures LinkedIn inside its everything-platform: analytics with unlimited history on paid plans, competitor tracking, a planner, report exports, and a Looker Studio connection, from $25 a month. For teams that need LinkedIn measured alongside ten other platforms without paying specialist prices, it is the value pick.
One correction to the usual pitch matters here: Metricool's free plan excludes LinkedIn entirely, along with X, so for this article's purposes the $25 Starter is the real entry point. The LinkedIn depth is generalist-grade, without saves, sends, or personal-brand metrics, and the interface chooses breadth over polish.
5. Socialinsider, the Competitor Benchmarking Pick
Socialinsider answers the question teams often struggle to answer: how do we compare? It benchmarks your LinkedIn presence against competitors on followers, engagement, and content mix, produces automated reports with unlimited exports, and publishes industry benchmark studies. Socialinsider's pricing starts at $83 a month billed yearly for 20 accounts and 3 months of history.
The drawback is scope: it is analytics-only, with no publishing or engagement side, and the account caps and replacement limits reward reading the plan terms carefully.
6. Hootsuite, the Enterprise Breadth Option
Hootsuite brings LinkedIn analytics inside the longest-running social management platform, alongside limited listening with sentiment from the Standard plan, brand monitoring, a custom report builder, and its Wisdom AI assistant. Organizations choose it for vendor stability and single-vendor procurement across every network.
Entry is $99 per user a month on annual billing for 10 accounts, monthly costs more, and approvals and bulk scheduling sit on the $399 Advanced plan. The per-user price only makes sense at organizational scale; smaller teams end up funding governance they never touch.
7. Sprout Social, the Enterprise Reporting Standard
Sprout Social is the incumbent standard where LinkedIn data flows into revenue conversations: cross-network dashboards, deep audience analysis, competitor benchmarking, and the most polished stakeholder-facing reports in the industry. Listening is a separately licensed add-on.
The pricing is the filter: Essentials at $99 a seat omits the Smart Inbox, the realistic team entry is Standard at $249 a seat monthly with a 5-profile cap, and a 3-person team pays $747 a month. None of that buys LinkedIn-specialist depth; you are paying for reporting machinery.
Timing, and Why Your Tool Should Split It by Day
The standard advice says LinkedIn dies on weekends, and directionally that holds: most teams post far less on weekends, weekday posts tend to earn better engagement, and mid-week days usually run strongest. But the pattern varies by audience, and Sunday in particular often behaves differently from Saturday, with thinner reach but engaged readers.
The reason this belongs in an analytics article: none of it is visible in LinkedIn's native dashboard, which will not segment performance by publish day at all. Whichever tool you choose, a day-of-week split is the first custom view worth building, and your own data should override any general rule within a few weeks of posting.
Choosing by Who Reads the Numbers
Start from the audience for the report, because that decides more than any feature list.
How We Put This List Together
LinkedIn's split between personal profiles and company Pages set the criteria: which account types a tool covers, how much history it retains, whether reports are ready to share, whether it includes competitor context, and whether analytics connects to publishing. Every price comes from a vendor's public pricing page, checked in August 2026, with annual billing called out where applicable.
Maeve Social is our product, but it is not ranked here because it does not currently provide LinkedIn analytics. It can schedule posts for personal profiles and company Pages, so teams that use Maeve for publishing need to pair it with LinkedIn's native analytics or one of the measured tools above.
Frequently Asked Questions
The questions people ask most about LinkedIn analytics.
LinkedIn splits its analytics in two and caps both halves, on precisely the platform where your numbers face the most scrutiny. AuthoredUp and Taplio own the personal side, Socialinsider owns the competitive view, and the enterprise suites own the board deck.
Maeve Social can schedule posts for LinkedIn personal profiles and company Pages, but it does not currently measure LinkedIn performance. Pair it with native analytics or one of the tools above, and connect any history-building tool before you need the older data.
