Hootsuite starts at $99 a month, and that number carries two asterisks the plans page keeps quiet about. It is per user, so a team of three pays it three times, and it is the billed-annually rate, so the real commitment is $1,188 a seat paid up front. Month-to-month billing exists, at a higher rate you only see at checkout.
This page lays out the current plans, the mid-2026 lineup change that added a $199 tier, and what real teams actually pay, with prices read from Hootsuite's live plans page in July 2026.
Prices read from hootsuite.com/plans on July 21, 2026, in USD. Every price is per user per month, and the advertised rates are for annual billing paid up front. There is no free plan; the trial is 14 days, no card required.
| Plan | Monthly Billing | Annual (Per User/Mo) | What You Get |
|---|---|---|---|
| Standard | Higher, shown at checkout | $99 per user | Up to 10 social accounts, unlimited scheduling, one inbox, AI assistant |
| Professional | Higher, shown at checkout | $199 per user | Unlimited social accounts and automations for repetitive work, but no approval workflows |
| Advanced | Higher, shown at checkout | $399 per user | Approval workflows, team assignments, custom reports, customer care routing |
| Enterprise | Custom quote | Custom quote | 5+ users, SSO, employee advocacy, premium listening, compliance integrations |
Per-seat pricing means the plan price is a starting point, not a total. Here is the math at the advertised annual-billing rates.
| Setup | The Math | Total |
|---|---|---|
| One person on Standard | 1 seat at $99, billed annually | $99/mo, $1,188/yr |
| Two people on Standard | 2 seats at $99 each, billed annually | $198/mo, $2,376/yr |
| A 3-person team that needs approvals, Advanced | 3 seats at $399 each, billed annually | $1,197/mo, $14,364/yr |
| A 5-person team on Professional | 5 seats at $199 each, billed annually | $995/mo, $11,940/yr |
As recently as June 2026, Hootsuite sold two self-serve plans: Standard at $99 per user per month on annual billing and Advanced at $249. In July the lineup grew to three. A new Professional tier sits in the middle at $199, Advanced moved up to $399, and the free trial shortened from 30 days to 14. If you priced Hootsuite earlier this year, the numbers you remember are already out of date.
The shape of the pricing did not change: it is still per seat, still anchored to annual billing, and still without a free plan, which Hootsuite dropped in 2023.
Hootsuite's plans page shows one price per plan, marked billed annually. Monthly billing exists for all three self-serve plans, but the rate only appears once you are in the checkout flow. Before the July lineup change, the gap was steep: Standard ran $149 month to month against $99 on annual, which is the "$149 a month" figure people still quote in budget threads. Assume the same pattern holds and check the checkout price before you commit, because the advertised number is the cheapest version of the plan, not the flexible one.
The complaint that shows up over and over in Reddit threads about Hootsuite is approvals: getting a draft in front of a manager or a client and getting a decision back. On the current lineup, approval workflows live on Advanced at $399 per user per month, and Hootsuite's own Professional page says teams with structured approval processes should look at Advanced. Since approvers need seats too, a three-person content team plus one approving manager is four Advanced seats, which is $1,596 a month.
If approvals are the reason you are pricing tools, it is worth knowing they do not have to be an enterprise feature.
Hootsuite's price makes sense when you need the breadth: social listening, sentiment, ad management, and compliance controls in one dashboard. If what you actually use is scheduling, approvals, an inbox, and reports, you are paying per seat for depth you never open. Maeve Social's Standard plan is $99 a month flat for five people, with internal approvals and client review included, which is the same money as a single Hootsuite Standard seat.
If the comparison you are running is against another tool rather than against us, the head-to-heads cover it: Buffer vs Hootsuite for the budget end, and Sprout Social vs Hootsuite for the other enterprise suite.
The full feature-by-feature comparison, including where Hootsuite is the better pick, lives on the Hootsuite alternative page.
Hootsuite's advertised prices are $99 per user per month for Standard, $199 for Professional, and $399 for Advanced, and all three are the billed-annually rates, so you pay for the year up front. Month-to-month billing exists for the same plans at a higher per-seat rate that Hootsuite only shows at checkout. Enterprise is a custom quote.
No. Hootsuite discontinued its free plan in 2023, and it has not come back. What you get instead is a 14-day free trial with no credit card required, and a discounted rate for nonprofits on some plans.
Because that was the month-to-month price of the Standard plan for years, against $99 on annual billing, and it is the number that stuck in budget threads on Reddit. Hootsuite no longer prints its monthly rates on the plans page, but the pattern is the same: the advertised price is the annual-billing rate, and paying monthly costs meaningfully more per seat.
Advanced, at $399 per user per month billed annually. Hootsuite's own Professional plan page says Professional is not the best fit for teams that need approval workflows, so if sign-off before publishing is part of how you work, the real entry price is $399 a seat, and every reviewer and approver needs a seat.
Three people on Standard cost $297 a month billed annually, or $3,564 a year. If that team needs approval workflows, it needs Advanced, which is $1,197 a month for three seats, or $14,364 a year. Every plan is priced per user, so each teammate multiplies the rate.
A tier Hootsuite added in mid-2026 between Standard and Advanced, at $199 per user per month billed annually. It lifts the 10-account cap to unlimited social accounts and adds automations, but approval workflows, team assignments, and custom reports stay on Advanced.
