Your Audience
Updated
Open an account in Analytics and find its audience section. Maeve displays breakdowns supplied by the platform. Availability depends on the connection, audience size, and data the platform returns.
Select Account
Timeframe
Top countries
Which Networks Report Demographics
Maeve has demographic sections for Instagram, Facebook, YouTube, and TikTok.
| Network | Available Breakdowns |
|---|---|
| Age, gender, cities, countries, online followers | |
| Cities and countries | |
| YouTube | Viewer age, gender, and locations where reported |
| TikTok | Gender and country shares with a Business connection |
Pinterest, Threads, LinkedIn, and Google Business Profile do not have demographic sections in Maeve. This describes Maeve's dashboard, not every metric available inside each platform's own tools.
When Data Is Missing
Read the empty-state message and check the account connection. Platforms can withhold demographic breakdowns for small audiences or privacy thresholds. A follower count alone does not guarantee every breakdown will appear.
TikTok requires a Business connection for these metrics. If the connection is eligible but the platform has not supplied data, check again after later syncs.
Followers, Engaged, and Viewers
Use the audience toggle where more than one breakdown is available.
- Followers describes people following the account.
- Engaged describes people who interacted with the content.
- Viewers describes the audience that watched, as reported by YouTube.
Compare the same audience type across periods. Viewer demographics do not describe the subscriber list.
Online Followers
On Instagram, inspect the hourly online-followers chart when data is available. It shows reported follower activity by hour.
Compare it with engagement by posting time. Online-follower activity and the performance of posts published at an hour measure different things.
Composition Over Time
Use the audience trend chart to compare stored breakdowns across the selected period. Instagram provides follower and engaged age and gender composition; YouTube provides viewer demographics.
Instagram composition is shown as percentages. Check the source window on YouTube charts before comparing viewer changes with subscriber growth.
Where Your Reach Came From
On Instagram, use the follower and non-follower reach chart to see how the reported audience is split. Non-follower reach means the content reached accounts that do not follow you; it does not mean those accounts became followers.
Check the split's coverage against total period reach. The stored split can cover fewer days than a longer selected date range.
Subscribers and Non-Subscribers on YouTube
The YouTube viewer split shows views from subscribers and non-subscribers. It uses the most recent sync window rather than the dashboard's selected range, so changing the timeframe may not change the split.
Where YouTube Views Come From
Read Traffic sources to see the reported share of views from sources such as Search and suggested videos. Check which source changed when investigating a rise or fall in views.
Questions
Which networks show audience demographics?
Maeve shows demographic sections for Instagram, Facebook, YouTube, and TikTok. Available breakdowns differ by platform and connection.
Why is my demographics section empty?
Check the connection and empty-state message. The platform may withhold data because of audience size or privacy thresholds, or the connection may not support it.
Why does Facebook show locations but no age or gender?
Maeve's Facebook demographic section displays cities and countries, not follower age or gender.
What is the difference between followers, engaged and viewers?
Followers describes the following audience, Engaged describes people who interacted, and Viewers describes people who watched. Compare the same audience type across periods.
Why are TikTok demographics shown as percentages?
TikTok supplies audience shares. These breakdowns require a Business connection.
Why is the trends chart empty when the demographics section has data?
The trend needs at least two stored snapshots. A current breakdown can be available before enough history has accumulated.
What does non-follower reach tell me?
It shows reach among accounts that do not follow you. It does not count how many of those accounts became followers.
Why does the YouTube subscriber split not change when I change the timeframe?
The chart uses the most recent source sync window rather than the selected dashboard date range.