Connecting and Publishing to Facebook

Updated September 12, 2026

Connect a Facebook Page to publish posts, Reels, and Stories from Maeve. Personal profiles and Groups are not supported. You sign in with the Facebook account that has access to the Page.

The Maeve composer with Facebook selected, showing the Facebook caption field and a live Facebook preview on the right — The Facebook caption is separate from every other channel's, so one post can read differently on each.

Before You Connect

You need a Facebook Page and Facebook access that includes permission to create Page content. Check the Page access screen in Facebook if the Page does not appear when you connect.

If the Page is owned through a Business Portfolio rather than by your personal account, make sure your account has access to it there first. The Page must be assigned to your account before you can select it.

The Instagram account attached to this Page is a separate connection and has to be connected on its own. Connecting and publishing to Instagram covers how the two relate.

Connecting a Page

1
Open Settings, then Social channels
Select Facebook from the connection grid and confirm that you have a business Page.
2
Continue to Facebook
Sign in on Facebook's sign-in page. Maeve does not receive or store your password.
3
Choose the Pages and Businesses
Facebook asks which Pages and Businesses Maeve can access. Choose the current assets you want, or allow all current and future assets if you want new Pages to become available without another authorization. Each Page becomes its own connection in Maeve.
4
Review the access request
Check the list, then select Save. Publishing, comments, messages, analytics, and Meta advertising each appear as separate items.
5
Confirm the Connected Page
Check the connected Page name and picture. If it is the wrong Page, connect the intended Page and remove the unwanted connection.

What Maeve Asks Permission For

Approve the requested permissions for publishing, inbox, analytics, and advertising access.

Permission	What stops working without it
Manage posts	Maeve cannot publish posts to the Page
Manage engagement	You cannot reply to, hide or delete comments
Messaging	Facebook messages are unavailable in your inbox
Read engagement and content	Comments and reactions are unavailable
Show Page list	Maeve cannot show you which Pages you administer
Read insights	Analytics and posting-time data are unavailable
Ads access	Boosting a post and Meta ad reporting stop working
Business management	Pages held in a Business Portfolio cannot be reached
Page metadata	Maeve cannot read or set the Page details it needs
Public profile	Meta will not complete the login at all

If Maeve reports missing permissions, repeat the connection steps and approve the requested access.

What You Can Publish

Select Facebook in the composer and choose a post type. Feed posts can contain text without media.

What Facebook gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises.

Posts. Text, or up to 10 images, or one video. A link post can carry a button
Reels. One vertical video, 3 to 90 seconds
Stories. One image or one video from 3 to 60 seconds. Attach several and Maeve splits them into one story each, a second apart. Each of those counts against the Page's daily publishing allowance

Use images or one video in a feed post. To publish both, create separate posts.

Link Posts and the Button

Select Facebook in the composer and use the feed post type.
Enter the destination URL in the caption. Facebook uses the first URL for the link preview.
Choose a call to action button, such as Learn More or Sign Up.

Link buttons are available on feed posts without media. Adding an image or video removes the link field and button. Reels and Stories do not offer link buttons. Stories also do not support a first comment.

The Limits

What	Limit
Caption	5,000 characters
Story caption	5,000 characters
Comment	5,000 characters
Images per post	10
Videos per post	1
Reel length	3 to 90 seconds
Story length	3 to 60 seconds
Reel size	At least 540 by 960, with an aspect ratio from 1:2 to about 5:8
Story size	At least 540 by 960 for video, no wider than about 5:8
Video format	MP4
Aspect ratios	1.91:1, 1:1, 4:5, and 9:16 for stories and Reels

The shapes Facebook's cropper offers, under Facebook's own names for them. Cropping for one network leaves the file untouched everywhere else.

What Will Stop a Post

Photos and video in the same post. Create a separate post for each media type
More than one video. One per post, whatever else is attached
A photo attached to a Reel. Remove the photo and attach one video
A story with no media. Unlike a feed post, a story has to carry an image or a video
A Reel or story that is too wide. Reels accept ratios from 1:2 to about 5:8. Stories must be no wider than about 5:8. Video must be at least 540 by 960
A video that is not MP4. Convert the video to MP4 before attaching it

What Facebook sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it.

When the Connection Breaks

If an account shows Needs reconnecting, restore its connection before the next scheduled post is due.

Open Settings, then Social channels.
Find the affected account and select Reconnect.
Sign in to the same account and approve the requested permissions.

Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable.

Select Reconnect beside the affected account and complete the platform authorization steps.

Errors Facebook Returns

Error message	What to do
Facebook needs you to confirm your identity before it can publish as this Page	Meta has flagged the Page for an identity check. Open Facebook on your phone, complete it, then retry the post. Reconnecting does not clear it
Facebook does not support mixing photos and videos	The post has both. Split it into a photo post and a video post
Facebook allows only one video per post	Remove the extra videos, or schedule them separately
Facebook Reels support one video only	A photo is attached to a Reel. Remove it, or publish as a normal post
Facebook Stories require at least one image or video	Attach an image or video
This account's connection has expired. Reconnect it in Settings and try again	Reconnect the channel in Settings, Social channels, then retry the post
Facebook publish limit reached. Meta reports this account has reached its rolling 24-hour publishing limit. Schedule later to use the next available slot	The Page is out of allowance for now. Nothing is wrong with the post
Facebook rejected content	Meta refused the post itself. The rest of the message says why

Questions

Can Maeve post to my personal Facebook profile?

No. Connect a Facebook Page to publish from Maeve. Professional mode on a personal profile does not make it a Page.

Can Maeve post to a Facebook Group?

No. Maeve supports Facebook Pages, not Groups.

Why can I not add a button to a post with a photo?

Buttons are available on link posts without media. Remove the photo to use a link button, or publish the photo without a button.

Why did my Facebook post fail when the same post worked on Instagram?

Check the Facebook error. Facebook accepts one video per post and does not allow images and video together. Use MP4 for video.

Does connecting Facebook also connect my Instagram account?

No. Connect Instagram separately, even when it is linked to the Facebook Page. Each account uses one connection.

What Facebook Page access do I need?

You need access to create Page content. If the Page is missing during connection, check Page access in Facebook or the Business Portfolio that owns it.

Can the same Page be connected in two workspaces?

Yes. Connect the Page separately in each workspace.