Connecting and Publishing to Google Business Profile

Updated September 12, 2026

Connect a Google Business Profile location to publish updates, events, and offers on its business listing in Search and Maps. Each location uses one social connection.

Post type and the call to action button are set here. Which buttons you can pick depends on the type.

Before You Connect

You need a Google account that manages the Business Profile. The location must be verified before Google will accept posts.

Each location is its own channel connection. A business with three branches creates three connections and counts as three against your plan.

Connecting a Location

1
Open Settings, then Social channels
Select Google Business Profile from the connection grid.
2
Sign in with Google
Sign in with the Google account that manages the listing. Maeve does not receive or store your password.
3
Review the permission
Google asks for management access to your Business Profile. It covers reading, editing, creating and deleting business listings, including publishing posts.
4
Pick the locations
With one location on the account, Maeve connects it without asking. With several, tick the ones you want in this workspace and add them together.

What Maeve Asks Permission For

Approve management access to your Business Profile.

Permission	What stops working without it
Manage your Business Profile	Maeve cannot list locations, publish posts, or read analytics

If no locations appear, check that you signed in to the Google account that manages the verified listing.

The Three Post Types

Select the post type before filling in its fields:

Standard: Write an update. You can include one image and a call to action button.
Event: Enter a title and start and end dates. Add an image or button if needed.
Offer: Enter a title and date range. You can add a coupon code, redemption link, and terms. Offers do not support a call to action button.

For events and offers, set the end after the start. Use All day or enter a time for both dates.

Buttons

For a Standard or Event post, choose Book, Order online, Shop, Learn more, Sign up, or Call now.

Enter an HTTPS URL for the button. Call now uses the phone number on your Business Profile and does not need a link.

For an Offer, use the redemption link field instead of a button. Its URL must also use HTTPS.

What You Can Publish

Select Google Business Profile in the composer. Add text, one image, or both.

What Google Business Profile gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises.

Video is not supported for Google Business Profile posts in Maeve.

The Limits

What	Limit
Post text	1,500 characters
Images per post	1
Video	Not supported
Button link	Must be HTTPS
Offer redemption link	Must be HTTPS

What Will Stop a Post

A post with no text and no image. One of the two is required
A video. Images only
More than one image
A button with no link, unless it is Call now
A button link that is not HTTPS
A button on an offer post. Use the offer redemption link instead
An event or offer with no title, or missing either date
A date that does not exist, such as 31 February
An offer redemption link that is not HTTPS
An event or offer where one date has a time and the other does not
An event or offer ending before it starts
Event or offer fields on a standard post. Switch the post type first

What Google Business Profile sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it.

When the Connection Breaks

If an account shows Needs reconnecting, restore its connection before the next scheduled post is due.

Open Settings, then Social channels.
Find the affected account and select Reconnect.
Sign in to the same account and approve the requested permissions.

Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable.

Select Reconnect beside the affected account and complete the platform authorization steps.

Errors Google Returns

Error message	What to do
Google Business Profile posts require text or one image	The post is empty. Add one or the other
Add a link for the Google call-to-action button before publishing	Enter an HTTPS destination URL, or select Call now
The Google call-to-action link must be an HTTPS URL	The link is HTTP or malformed. Use the HTTPS address
CTA buttons are not supported on Google Business Profile offer posts	Remove the button, or change the post type away from offer
Add an event title before publishing this Google Business Profile post	An event or offer post has no title. The field is labelled Offer Title on an offer
Add event start and end dates before publishing this Google Business Profile post	An event or offer post is missing one or both dates
Google event dates must be valid dates like 2026-08-01 or 2026-08-01T09:00	A date that does not exist, such as 31 February
The Google offer redemption link must be an HTTPS URL	The redemption link starts with http rather than https
Google Business Profile does not support media type "video". Allowed media types: image	A video is attached. Images only
Google event start and end must both include a time or both be date-only	One date has a time and the other does not. Make them match, or use All day
The Google event end must be after the start	The dates are the wrong way round
Event details are only available on Google event or offer posts	Event fields are set on a standard post. Switch the type
Coupon code, redemption link, and terms are only available on Google offer posts	Offer fields are set on another type. Switch to offer

Questions

Can I post a video to Google Business Profile?

No. Use text, one image, or both for Google Business Profile posts in Maeve.

Why can I not add a button to my offer post?

Offer posts do not support buttons. Add a redemption link in the offer fields instead.

What is the difference between a standard, event and offer post?

Use Standard for an update, Event for an event with a title and dates, or Offer for a promotion with a title and dates. Offers can include a coupon code, redemption link, and terms.

Why was my event post rejected over its dates?

Check that both dates include a time or both use All day. The end must be after the start, and both dates must be valid.

Do I need a verified Business Profile?

Yes. Verify the location with Google before publishing.

How do I post to more than one location?

Connect each location, then select the locations you want to publish to in the composer. Each uses one social connection.

Does the Call now button need a phone number?

It uses the phone number already saved on your Business Profile. You do not enter a number or link in the post.