Connecting and Publishing to LinkedIn

Updated September 12, 2026

Connect your LinkedIn profile to publish as yourself, or connect a company Page to publish as that organization. A profile and a Page each use one social connection.

The Maeve composer with LinkedIn selected, showing the LinkedIn caption field and a live LinkedIn preview on the right — The preview shows which LinkedIn identity the post goes out as, the profile or the Page.

Profiles and Pages

Choose a profile or Page connection according to who should appear as the author.

Profile connections are available for LinkedIn accounts. Page connections must be enabled for your Maeve organization. If the Page option is unavailable, contact support to request access.

After connecting, select the profile or Page in the composer.

Connecting a Profile

1
Open Settings, then Social channels
Select LinkedIn from the connection grid.
2
Sign in on LinkedIn
Sign in on LinkedIn's sign-in page. Maeve does not receive or store your password.
3
Approve the permissions
LinkedIn asks to read your profile and post on your behalf. Both are needed.
4
Confirm the Connected Profile
Maeve shows the name and picture it connected. If it is not you, you were signed into another LinkedIn account in that browser.

Connecting a Page

Check that Page connections are enabled for your Maeve organization.
Open Settings, then Social channels, and choose the LinkedIn Page connection option.
Sign in to LinkedIn and approve access.
Select the Pages you want to add to the workspace.

Your Page access must be approved and include permission to publish. If a Page is missing, check your role in LinkedIn. Analyst access does not allow publishing.

Each selected Page uses one social connection. If only one Page is available, Maeve connects it automatically.

Publishing and Analytics Are Different Roles

Publishing access does not always include Page analytics. Maeve requires the LinkedIn Administrator role to read Page analytics.

If you can publish but cannot load analytics, check your Page role. Ask a Page administrator to update your access, then reconnect the Page in Maeve.

What Maeve Asks Permission For

The requested permissions depend on whether you connect a profile or a Page.

Permission	What stops working without it
Post on your behalf	Maeve cannot publish posts to your profile
Comment on your behalf	The first comment field does not appear on a profile
Read your profile	Maeve cannot read your name or picture
Post as the organization	Maeve cannot publish posts to a Page
Comment as the organization	The first comment field does not appear on a Page
Read organization content	Page post data is unavailable
Organization admin	Maeve cannot tell which Pages you can publish to
Post and profile analytics	Analytics and posting-time data are unavailable
Page followers	Audience data is unavailable
Connection count	Your own connection total stays empty

Read LinkedIn comments and messages on LinkedIn. They are not available in Maeve's Social Inbox.

What You Can Publish

Select LinkedIn in the composer and enter the post text. Attach media if needed.

What LinkedIn gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises.

Text. On its own, up to 3,000 characters
Images. Up to 10 on one post
Video. One per post, and it cannot share the post with images
Links. Put the URL in the caption and LinkedIn creates the link preview, but only on a post with no media. Attach an image and the link stays as plain text

LinkedIn has no stories and no Reels. Everything is a feed post.

Use Maeve's API, CLI, or MCP tools to create polls, link articles, and document posts. These formats are not available in the composer.

The Limits

What	Limit
Caption	3,000 characters
Comment	1,248 characters
Images per post	10
Videos per post	1
Aspect ratios	1.91:1, 1:1 and 4:5

LinkedIn checks file size and video duration when the post is submitted. If it rejects a file, read the error in Failed Posts and check the file before retrying.

The composer allows 10 images per post. Posts created through the API can contain up to 20 images.

The shapes LinkedIn's cropper offers, under LinkedIn's own names for them. Cropping for one network leaves the file untouched everywhere else.

What Will Stop a Post

Images and video in the same post. LinkedIn takes one or the other
More than one video. One per post

What LinkedIn sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it.

When the Connection Breaks

If an account shows Needs reconnecting, restore its connection before the next scheduled post is due.

Open Settings, then Social channels.
Find the affected account and select Reconnect.
Sign in to the same account and approve the requested permissions.

Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable.

Errors LinkedIn Returns

Error message	What to do
LinkedIn needs the video file size before upload. Reattach the video and try again	The upload started without the file size LinkedIn requires
LinkedIn Page publishing failed. The connected user needs an admin or publishing role on this LinkedIn Page	Your role on the Page was removed or downgraded after you connected it
LinkedIn posts cannot mix videos and images	The post has both. Split it in two
LinkedIn posts support only one video per post	Remove the extra videos, or schedule them separately
LinkedIn Page connection is available only when the LinkedIn Community app profile is enabled	Page connection is not switched on for your organization yet. Ask us to enable it
This account's connection has expired	Reconnect the channel in Settings, Social channels, then retry the post

Questions

Does a LinkedIn profile and a company Page count as one connection or two?

Two. Connect the profile and Page separately. Each uses one social connection.

Why is my LinkedIn Page not in the list?

Check that Page connections are enabled for your Maeve organization. In LinkedIn, confirm that your Page access is approved and includes publishing permission.

How do I connect a LinkedIn company Page?

If the Page option is unavailable, contact support to enable it for your organization. Then connect through Settings, Social channels, and select the Page.

Can I post a video and images together on LinkedIn?

No. Use images or one video in each post.

Does LinkedIn support stories or Reels?

No. Maeve publishes LinkedIn feed posts.