Connecting and Publishing to Threads

Updated September 12, 2026

Connect your Threads account to publish text, images, video, or a thread. Each post can contain up to 500 characters and 20 media items.

The Maeve composer with Threads selected, showing the Threads caption field, the Threads settings panel and a live Threads preview on the right — The Threads settings panel sits under the caption, and the character counter shows the 500 character limit as you type.

Connecting an Account

1
Open Settings, then Social channels
Select Threads from the connection grid.
2
Continue with the right Threads account
Threads opens its own page. Sign in there if asked, then check the handle before you continue. Your password never reaches Maeve.
3
Approve every permission
Approve the requested permissions. Missing permissions can prevent replies from loading in the inbox or make analytics unavailable.
4
Confirm the Connected Account
Maeve shows the handle and picture it connected. If it is not the account you meant, you were signed into another one in that browser.

Connect Threads and Instagram separately. Each account uses one social connection.

What Maeve Asks Permission For

Permission	What stops working without it
Basic access	Maeve cannot read the handle or profile picture
Content publishing	Maeve cannot publish posts
Manage and read replies	Threads replies are unavailable in your inbox
Manage mentions	Mentions are unavailable
Delete	Maeve cannot remove a post it published
Insights	Analytics and posting-time data are unavailable
Location tagging	You cannot tag a location on a post

What You Can Publish

Select Threads in the composer and enter the post text. Add media if needed.

What Threads gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises.

A post. Up to twenty images or videos, and they can be mixed
A thread. The first post plus up to 20 replies, each published as a separate post

You can combine images and video within the 20-item limit.

The 500 Character Limit

Keep the first post and each reply within 500 characters. Split longer text across replies.

If you selected several platforms, edit the Threads caption separately when the shared caption exceeds this limit.

The Settings on a Post

Open the Threads settings below the caption:

Topic tag: Choose one topic for the post.
Link attachment: Add a URL to show as a link card. This option is removed when you attach media.
Who can reply: Select anyone, profiles you follow, mentioned accounts, followers, or the parent post author. The default allows anyone.
Location: Select a location to tag.

These settings apply to the first post in a thread. They are not copied to replies.

Threads does not support a scheduled first comment or editing the caption after publishing. Deleting a published thread in Maeve removes the first post. Delete its replies separately.

The Daily Publishing Quota

Threads sets an account's publishing allowance over a rolling 24-hour period. Maeve checks the remaining allowance before publishing.

Each post in a thread uses one publish. A first post with 20 replies needs 21 available publishes. If the account has insufficient allowance, schedule later or retry once allowance becomes available.

If a thread stops after publishing some replies, retry it without editing its content. Maeve resumes from the last published reply. Editing a partially published thread prevents that retry.

The Limits

What	Limit
Caption	500 characters
Each message in a chain	500 characters
Media per post	20
Replies per thread	20, plus the first post
Media per chain message	20

The shapes Threads's cropper offers, under Threads's own names for them. Cropping for one network leaves the file untouched everywhere else.

What Will Stop a Post

A caption over 500 characters, on the first post or any reply in a chain
More than twenty media items on one post
More than 20 replies in a thread
A daily quota that is already spent, including a chain that needs more than the quota has left

What Threads sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it.

When the Connection Breaks

If an account shows Needs reconnecting, restore its connection before the next scheduled post is due.

Open Settings, then Social channels.
Find the affected account and select Reconnect.
Sign in to the same account and approve the requested permissions.

Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable.

Select Reconnect beside the affected account and complete the platform authorization steps.

Errors Threads Returns

Error message	What to do
Threads publish limit reached. This account has used 250 of 250 publishes in the last 24 hours	The account has spent its rolling 24 hour allowance. The numbers come from Threads. Retry once the window moves on
Threads supports at most 20 media items per post	Remove the extras, or split them across a chain
Threads thread reply exceeds the 500 character limit	One of the replies is too long. The message number is in the error
This account's connection has expired	Reconnect the channel in Settings, Social channels, then retry the post

Questions

How long can a Threads post be?

Up to 500 characters per post. The limit applies separately to the first post and every reply.

Why did my Threads post fail when nothing was wrong with it?

Check the error in Failed Posts. If the account has reached its rolling 24-hour publishing quota, retry when allowance becomes available.

Does a long chain use up more of the daily quota?

Yes. Each post uses one publish, so a first post plus 20 replies uses 21. Maeve checks that enough allowance remains before starting.

Can I put a link in a Threads post?

Yes. Use Link attachment to display a link card on a post without media. Adding media removes the link attachment.

Is Threads the same connection as my Instagram account?

No. Connect Threads and Instagram separately. Each account uses one social connection.

Can I control who replies to a Threads post?

Yes. Set Who can reply in the Threads settings. Choose anyone, profiles you follow, mentioned accounts, followers, or the parent post author.

Can I put images and video in the same Threads post?

Yes. Attach up to 20 images and videos in total.