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Connecting and Publishing to X

Updated

Connect your X account to publish text, media, or threads from Maeve. Your account's Premium and verification status determine its caption and video limits.

The Maeve composer with X selected, showing the X caption field, the X settings panel and a live X preview on the right
X carries its own settings panel underneath the caption, including the community a post can be sent to.
  1. 1Pick the network
  2. 2Approve on the network
  3. 3Connected

Connect available channels

3 / 20
XX accountConnect
InstagramBusiness or creatorConnect
FacebookBusiness PageConnect
TikTokBusiness or CreatorConnect

Connecting an Account

  1. 1

    Open Settings, then Social channels

    Select X from the connection grid.

  2. 2

    Sign in on X

    Sign in on X's sign-in page. Maeve does not receive or store your password.

  3. 3

    Approve the permissions

    X asks to read your profile and posts, post on your behalf, upload media, and stay connected between sessions. All four are needed, and X grants them together or not at all.

  4. 4

    Confirm the Connected Account

    Check the connected handle and profile picture. Maeve reads Blue verification status for video limits and Premium subscription status for longer captions.

What Maeve Asks Permission For

PermissionWhat stops working without it
Post on your behalfMaeve cannot publish posts
Upload mediaText posts still go out, but images and video are refused
Read profile and postsMaeve cannot read the handle or confirm the account
Offline accessThe connection expires quickly and needs reconnecting constantly

Remove URLs from the X caption and every reply before scheduling. Maeve blocks links in X posts on all plans because link posts incur higher publishing costs.

The check includes full URLs, bare domains such as example.com, and addresses starting with www. Email addresses and version numbers such as 1.2.3 are allowed.

This restriction applies to post text. Use the separate community field when you want to choose an X community.

What You Can Publish

Select X in the composer and enter the post text. Add media if needed.

X section

X Caption

Write for X...

0 / 25,000

The counter flags 280, where a standard account stops and a Premium one carries on.

Media for X

0 of 4 selectedUp to 4 items, photos, GIFs and video together

X Settings

  • Community
What X gives you in the composer, and what it asks for. Every limit here is the one Maeve checks against, not the one the network advertises.
  • A post. Up to four images, GIFs or videos, and they can be mixed
  • A thread. The caption plus up to twenty more messages, so twenty-one posts, each carrying up to four pieces of media

You can combine images and video within the four-item limit.

Threads

Write the first post in the caption field, then add up to 20 replies in the composer. This creates a thread of up to 21 posts.

Attach up to four media items to each post. The draft can hold 20 attachments, and you can reuse an attachment in more than one reply.

Posting to a Community

Open the community on X and copy its URL from your browser. Paste it into the community field in Maeve's X settings.

If Maeve warns that the URL is invalid, copy it again before scheduling. An invalid community URL may cause the post to publish to your timeline.

The Limits

WhatLimit
Caption25,000 characters, with a warning at 280
Media per post4
Replies per thread20, plus the first post
Media per thread message4
Alt text500 characters
Video length, standard account140 seconds
Video size, standard account512MB
Video length, Blue account10 minutes

Keep the caption within 280 characters for a standard X account. An active X Premium subscription is required to publish up to 25,000 characters. The editor's higher limit does not grant that access to a standard account.

X uses weighted character counts. Emoji and some non-Latin characters can count as more than one character.

Transform

Aspect Ratio

Landscape (16:9)
Square (1:1)
16:9
The shapes X's cropper offers, under X's own names for them. Cropping for one network leaves the file untouched everywhere else.

What Will Stop a Post

  • More than four pieces of media on one post or one thread message
  • More than 20 replies in a thread
  • A video over 140 seconds or 512MB when any selected account is not Blue verified
  • A video over 10 minutes on a Blue account

X will refuse

X posts with URLs are blocked because X charges a higher create rate for URL posts. Remove the URL and try again.

4 of the ones people hit

What X sends back, word for word. These are the strings Maeve shows you, so searching this page for the one on your screen should find it.

When the Connection Breaks

If an account shows Needs reconnecting, restore its connection before the next scheduled post is due.

  1. Open Settings, then Social channels.
  2. Find the affected account and select Reconnect.
  3. Sign in to the same account and approve the requested permissions.

Reconnecting keeps scheduled posts attached to the account. After reconnecting, retry any posts that failed while the connection was unavailable.

Your connected channels

2

X

@yourbrand

X Account
Re-sync

@yourotherbrand

Needs reconnecting
Reconnect

This account's connection has expired. Reconnect it in Settings and try again.

Select Reconnect beside the affected account and complete the platform authorization steps.

Errors X Returns

Error messageWhat to do
At least one selected X account only supports videos up to 140 secondsOne of the accounts on this post is not Blue verified. Trim the video, or post it from the Blue account on its own
At least one selected X account only supports videos up to 512MBSame cause. Compress the video or split the accounts
Blue-verified X accounts can only publish videos up to 10 minutesTrim the video to 10 minutes or less
This does not look like an X community URL, so X may ignore itThe community field has something that is not a community address. Copy it again from X
This account's connection has expiredReconnect the channel in Settings, Social channels, then retry the post

Questions

How long can an X video be?

Use up to 140 seconds for standard accounts or 10 minutes for Blue-verified accounts. Maeve reads the verification status from the connected account.

Why did my video get rejected at 140 seconds when my account is Blue?

Check the other X accounts selected for the post. The longer limit only applies when all selected accounts are Blue-verified. Select the verified account on its own to use that limit.

How many posts can be in an X thread?

Up to 21 posts: the first post plus 20 replies. Each can contain up to four media items.

Can I put images and a video in the same X post?

Yes. Attach up to four images, GIFs, or videos in total.

Why will X not publish my post with a link in it?

Maeve blocks links in X captions and replies on all plans. Remove full URLs, bare domains, and addresses starting with www before scheduling.

Why does the editor warn me at 280 characters on X?

Standard X accounts are limited to 280 characters. Only use the higher limit of 25,000 if the connected account has an active X Premium subscription.