Writing One Post for Every Channel

Updated September 12, 2026

Select the accounts you want to publish to, then write a shared caption. Edit an individual channel's caption when it needs different wording.

Picking Channels

Select a platform in the channel row. Maeve selects the account you used last.
Open that platform's caption section to check the selected accounts.
Select any additional accounts you want to include.

Turning a network off in the top row removes it from the post. Maeve keeps the caption, media and settings you had chosen for that network in the draft, so they come back if you select it again.

The Maeve composer with Instagram, Facebook, TikTok and Pinterest selected, one caption written for all channels, and a live Instagram preview on the right — Write the shared caption at the top, then select a channel to edit its version.

The channel row in the composer. A ring and a green tick mark the networks this post is going to, and the dashed circle at the start applies a saved channel group on top of whatever you already picked.

Apply a channel group to add a saved set of accounts to your selection. Accounts you already selected remain selected.

Writing the Shared Caption

Enter your text in the shared caption field. Selected channels use this text until you edit their captions separately.

The caption stack in the composer. Every channel mirrors the shared field until its own text stops matching, so rewording the shared caption moves Facebook and LinkedIn and leaves the edited Instagram version alone.

Changing One Channel

Select the channel whose caption you want to change.
Edit its caption, such as shortening the text for Threads.
Check that channel's preview.

That channel keeps its own wording when you change the shared caption. Channels you have not edited continue to follow the shared caption.

To make a channel follow the shared caption again, replace its text with the current shared caption. The text must match exactly. Clearing the field creates an empty caption for that channel.

When Only One Channel Is Picked

With one platform selected, write directly in its caption field. Maeve shows the shared caption field when you add a second platform.

Turn the second channel off and the shared caption field goes with it, because there is nothing left to share it with. Turn it back on and the field returns with whatever was in it.

What Else Changes Per Channel

Each platform has its own media selection and settings. For example, select different images for Instagram and LinkedIn, or set YouTube visibility separately.

The Post, Story, and Reel toggle is shared across the draft. Changing it under Instagram also changes it for Facebook. Create separate posts if those platforms need different post types.

What a channel carries under its caption. Instagram and Facebook are the only two that offer a post type, YouTube and Pinterest take one piece of media against TikTok's 35, and each settings panel holds what that network asks for.

Check the channel management guides for each platform's available settings.

Before You Schedule

Open Schedule when the channel versions are ready. Choose Publish now, set a date and time, or select a review workflow.

Confirming a schedule runs the post against every channel on it. A rule broken on one network holds all of them, and each message names the network and what it wants.

Resolve validation errors for every selected channel before confirming. If you need to publish the other channels first, remove the affected channel and create a separate post for it.

Questions

Do I have to write a separate post for each network?

No. Select your accounts and write a shared caption. Edit a channel separately when it needs different wording.

If I edit the caption for one channel, does it change the others?

No. It changes that channel only. The channel then keeps its own text when you edit the shared caption.

How do I make a channel follow the shared caption again?

Replace its text with the current shared caption so they match exactly. Leaving the channel field empty creates an empty caption.

Why has the caption for all channels disappeared?

Only one platform is selected. Add a second platform to show the shared caption field.

Does applying a channel group replace the channels I already picked?

No. It adds the group's accounts to your current selection.

What happens if a channel is disconnected while I am writing?

Maeve removes that account from the post. The other selected accounts remain.

Can one post go to two accounts on the same network?

Yes. Open the platform's caption section and select the accounts you want to include.