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TikTok Keywords and Caption Hashtags

Updated

Open Discovery and choose Keyword research or Caption hashtags. Both require a connected TikTok Business account. Select the account you want to use from the icons in the header.

Discovery

Instagram

Competitor trackingTracked hashtags

TikTok

Trending hashtagsTrending musicKeyword researchCaption hashtags

Keyword research

Keyword

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Illustration of Discovery with sample search results and rankings. These are examples, not a current trend chart.
  1. Open Keyword research.
  2. Choose a term under Suggested searches, or type a topic and click Expand.
  3. Read the related searches in the results.
  4. Click Expand beside a result to search that phrase, or select its checkbox to keep it for copying.

For example, enter handmade jewelry, then expand a related phrase that matches the post you are planning. Results depend on what TikTok returns.

Turn on Personalize to request suggestions for the selected account. Starting another search or changing Personalize clears your current selections, so copy anything you want to keep first.

Find Caption Hashtags

  1. Open Caption hashtags.
  2. Choose a language from the toolbar.
  3. Enter a keyword and click Suggest.
  4. Select the hashtags you want to copy.

Use a single word. Maeve removes spaces from multiword input before searching, so handmade jewelry becomes handmadejewelry.

The results show view counts when TikTok supplies them. If no counts are reported, the list still shows the suggested hashtags. A missing count does not establish that a hashtag has no views.

Choose a Language

The language control sets the language requested from TikTok. Choose the language you use in your captions. It is saved in your browser for the workspace.

Available languages include English, Arabic, German, Spanish, French, Hindi, Indonesian, Italian, Japanese, Korean, Malay, Dutch, Polish, Portuguese, Russian, Swedish, Thai, Turkish, Vietnamese, and Simplified Chinese.

Copy Your Selections

  1. Select the checkboxes beside the results you want.
  2. Click Copy in the selection bar.
  3. Open the composer and paste the text into your caption.

You can also click Use in a post, then Copy text in the dialog. This copies text without creating or publishing a post.

Keywords copy as plain text separated by spaces. Caption hashtags copy with one leading # per tag, separated by spaces, with duplicates removed regardless of capitalization.

If you use the text on another network, review that network's caption before scheduling. Suggestions from TikTok do not validate another network's hashtag limits or caption requirements.

Questions

What do I need for keyword research and caption hashtags?

A connected TikTok Business account. Choose the account from the icons in the Discovery header.

What is the difference between the two?

Keyword research returns related search phrases for a topic. Caption hashtags returns hashtag suggestions for a keyword.

Can I drill into a suggestion?

Yes. Click Expand beside a keyword result. This starts another search and clears your current selections.

Why does caption hashtags ask for a language?

The language control sets the language requested from TikTok. Choose the language you use in your captions.

How do I get my selections out?

Select results and click Copy. Keywords copy as plain text. Caption hashtags get one leading # per tag, with duplicates removed and spaces between tags.

Does picking hashtags create a post?

No. Copy transfers text to your clipboard. Use in a post opens a copy dialog without creating or publishing a post.

Can I use these hashtags on Instagram too?

You can paste the text into an Instagram caption, but review its relevance and Instagram caption requirements before scheduling.