- Home
- Guides
- Getting Started
- Supported Social Platforms
Supported Social Platforms
Updated
Maeve publishes to nine social platforms. Before scheduling, check the post types and media requirements for each platform you select. Adjust the caption and media for individual channels when their requirements differ.
What Each Network Accepts
2,200 character caption
Post Anywhere
- Create single images, videos, carousels, Reels, and Stories.
- Smart Stories: Upload multiple photos or videos and we fan them out into individual stories at post time.
- Preview how your post will look once published.
Intelligent Media Handling
- Automatic format optimization for Instagram's requirements.
- Custom cropping for each image (4:5 vs 1.91:1).
- High-resolution media support with automatic processing.
Advanced Reel Controls
- Choose whether your Reel appears on your main feed.
- Upload custom cover images.
- Select the perfect frame for your thumbnail.
Tag Everything
- Tag people in your photos
- Tag products from your catalog to drive sales.
- Invite collaborators to co-author posts.
- Search and add locations.
Boost Engagement
- Pin your first comment to start conversations.
Rules that will stop a post
- Every post needs at least one image or video
- A sound can only go on a single-video Reel, and only when the account was connected through Facebook Login
5,000 character caption
Publish Multiple Content Types
- Create text updates, photos, videos, Reels, Stories, and multi-image posts (up to 10 images).
- Smart Stories: Upload multiple items and we fan them out into individual stories at post time.
- Preview how your post will look before publishing.
Intelligent Optimization
- Custom cropping for each image to look perfect on Facebook.
- Automatic format optimization and video processing.
Local Discovery
- Search and add locations to increase local discoverability.
Engagement & Discovery
- Pin your first comment to start conversations (Feed posts).
Links & Calls to Action
- Paste a URL and Facebook generates a rich preview card.
- Add a call-to-action button like Learn More, Shop Now, or Sign Up.
Rules that will stop a post
- Up to 10 items in a feed post, and only one video
- Images and video cannot go in the same post
- A Reel is exactly one video, no images
- Location tagging is unavailable on Stories, Reels, video and GIF posts
- Call to action buttons need a link, and only work on a Page link post
Threads
500 character caption
Publish Rich Content
- Create text, images, and videos.
- Create mixed carousels with up to 20 photos and videos.
- Add links with automatic rich preview cards.
- Preview how your post will look before publishing.
True Conversation Threading
- Chain multiple posts into one connected conversation.
- Each post in the chain holds up to 500 characters.
Smart Tags & Discovery
- Add one 'Topic Tag' per post to join conversations.
- Tag locations with full address details for local discoverability.
Intelligent Media Handling
- Auto-convert unsupported image formats to JPEG.
Rules that will stop a post
- Text, images and video, and it threads
TikTok
2,200 character caption90 character title
Publish Videos & Slideshows
- Share long-form video, up to the limit TikTok sets for each account.
- Create photo carousels with up to 35 images per post.
- Send a post to your TikTok drafts, or publish it directly.
- Preview how your post will look before publishing.
Intelligent Processing
- Automatic chunked uploads for large video files.
- Real-time status tracking confirms your post is live.
Privacy Controls
- Set visibility on photo posts and drafts: Public, Mutual Follows, Followers, or Private.
- Video published straight to TikTok goes out public, so send it to your drafts if it needs anything else.
- Disable comments, duets, or stitching on any post.
Creator & Brand Tools
- Disclose paid partnerships and branded content.
- Flag content that promotes your own business.
- Let TikTok add music automatically to photo posts.
Rules that will stop a post
- A direct video post is always public. For any other visibility, use Post to drafts and set it in TikTok
- Video files up to 1GB
3,000 character caption
Publish Multiple Content Types
- Share text-only posts for quick insights or announcements.
- Publish single images or single videos.
- Share multi-image posts with up to 20 images.
Accessibility & Reach
- Support for Alt Text on images and media assets.
- Optimized for Main Feed distribution and Public visibility.
- Preview how your post will look before publishing.
Engagement
- Add a first comment to keep the conversation going.
Smart Link Previews
- Auto-detects URLs in text to generate 'Article Share' cards.
Rules that will stop a post
- Up to 10 items, and images and video cannot go in the same post
- Documents can be PDF, PPT, PPTX, DOC or DOCX, up to 100MB and 300 pages
- One document per post, and not alongside images or video
- An article post needs a URL in the body
YouTube
5,000 character caption100 character title
Smart Format Detection
- Upload standard long-form videos
- Auto-detects vertical videos under 3 minutes as YouTube Shorts.
Rich Metadata
- Full control over Titles (100 chars) and Descriptions (5k chars).
- Manage Tags and Categories for SEO discovery.
- Preview how your video details will look before publishing.
Custom Thumbnails
- Upload separate custom cover images for your videos.
Compliance & Privacy
- Full COPPA 'Made for Kids' flag support.
- Set visibility to Public, Private, or Unlisted.
- Proactive token refresh prevents failure during long uploads.
Rules that will stop a post
- A title, and one video
X (Twitter)
25,000 character caption
Native Threading
- Create seamless conversation threads that flow naturally.
- Full media support in every segment of the thread.
Publish Multiple Content Types
- Share text-only posts for fast updates.
- Publish single images, videos, or mixed media posts.
- Attach up to 4 items per Tweet (images, GIFs, or videos).
Tagging & Accessibility
- Mention users directly using @handles.
- Add Alt Text to images for accessibility.
- Preview how your post or thread will look before publishing.
Feed Optimization
- Apply custom crops (e.g., 16:9) specifically optimized for X.
Rules that will stop a post
- 25,000 characters needs a Premium account. The editor warns at 280
- Videos up to 512MB, and 140 seconds unless the account is Blue-verified, which allows 10 minutes
500 character caption100 character title
Board Organization
- Create new Boards directly within the app.
- Strict validation ensures every Pin has a destination Board.
- Support for Public and Secret board privacy.
Rich Pin Details
- Add titles (up to 100 chars) and descriptions (up to 500 chars).
- Attach destination links to drive traffic to your site.
- SEO-friendly Alt Text logic.
- Preview how your Pin will look before publishing.
Video Pin Support
- Upload videos with custom cover images.
Rules that will stop a post
- A Pin needs a board, a title and exactly one image or video
Google Business Profile
1,500 character caption
Three Kinds of Post
- Publish standard updates, events, and offers as Local Posts.
- Write up to 1,500 characters of body copy.
- Post text on its own or with a single image.
Events With Real Dates
- Give an event a title and a start and end that Google shows on your profile.
- Offers carry the same date range, so a promotion expires on its own.
Offer Details
- Attach a coupon code customers can quote in store.
- Send people to a redeem link to claim online.
- Add terms and conditions to the offer itself.
Action Buttons
- Add Book, Order online, Shop, Learn more, Sign up, or Call now.
- Call now needs no link, the rest take a destination URL.
Rules that will stop a post
- One image, and text
- Standard, event or offer. An event needs a title and a start and end
- Call to action buttons are not available on offer posts, and links must be HTTPS
Caption and Media Limits
| Network | Caption | Title | Media per post | Stories | Threads |
|---|---|---|---|---|---|
| 2,200 | None | 10 | Yes | No | |
| 5,000 | None | 10 | Yes | No | |
| TikTok | 2,200, or 4,000 on a photo post | 90 | 35 | No | No |
| 3,000 | None | 10 | No | No | |
| YouTube | 5,000 | 100, required | 1 | No | No |
| X | 25,000 | None | 4 | No | Yes |
| Threads | 500 | None | 20 | No | Yes |
| 500 | 100, required | 1 | No | No | |
| Google Business Profile | 1,500 | None | 1 | No | No |
Caption and title limits are measured in characters. Check the editor's warnings as you write and resolve validation errors before scheduling. Platforms also check posts when Maeve submits them for publishing.
Checking Your Media
Check the media attached to each channel before scheduling:
- Instagram, X, and Threads: You can combine images and video in a post.
- Facebook and LinkedIn: Use images or video separately.
- TikTok: Choose one video or a photo post.
- Pinterest: Select a board, enter a title, and attach one image or video.
Questions
Do all plans publish to all nine networks?
Yes. The network list is the same on Basic, Standard and Premium. What changes between plans is how many accounts you can connect.
Why does the editor warn me at 280 characters on X?
Standard X accounts have a 280-character limit. Only use the higher limit of 25,000 characters if your connected account has Premium.
Can I post a video and images together?
On Instagram, X and Threads, yes. Use images or video separately on Facebook and LinkedIn. For TikTok, choose one video or a photo post. Pinterest accepts one image or video.
Why can I not schedule a private TikTok video?
Direct video publishing uses public visibility. Turn on Send to TikTok drafts to finish publishing in TikTok and choose a different visibility there. Photo posts can use other visibility settings when published directly.
Does a LinkedIn profile and a company page count as one connection or two?
Two. A connection is one account on one platform, and a personal profile and a company page are separate publishing targets.