What Is Maeve Social

Maeve Social is an all-in-one social media project management platform. We focus on everything before, around and after the post goes out. You plan the month, write the posts, get them approved, schedule them to nine networks, answer what comes back, and report on it. We believe in providing as close to a native experience as you would get posting directly on the social platform, with all the functionality available.

Maeve is unique in that it serves the creator who is growing their brand and the agency that is running 50 brands. We focus on being simple on the surface, with incredibly deep complex workflows for those who need them.

What Maeve Replaces

You are probably running four tools at once. All-in-one platforms usually do each of those jobs badly, which is why you kept all four. Maeve takes the part of each tool you actually use and builds it properly, so you can actually enjoy the work you do because the tool feels good to use.

Hootsuite

Buffer

Notion

Trello

Asana

Airtable

Google Drive

Dropbox

Canva

Google Sheets

Slack

How Maeve Social Is Organized

Your organization sits at the top. This is your company if you are a business, or your agency. You then have a workspace per brand to help you organize. Workspaces are separate entities, so it keeps everything separated.

What You Can Do in a Workspace

• Your whole month on one calendarEvery scheduled post across every account, in month, week, day or list view. Drag one to move it.
• Plan it before it becomes a postDocuments, planning tables and canvases in the Workbench, then send what you planned to the calendar.
• Always know what stage things are atA board with your own columns, so drafted, waiting on the client and scheduled are visible at a glance.
• One draft, every channelWrite it once, adjust the caption for the channels that need something different, schedule them together.
• Design the post without leavingStudio builds carousels and graphics from templates and sends them straight to a scheduled post.
• See your Instagram grid before it is liveArrange posts and placeholders until the feed looks right, then publish from the same screen.
• One home for all your mediaA shared library with folders, and an upload link a client can use without an account.
• An assistant that does the first draftAsk Maeve to write from a brief, find the media, and put it on the calendar for you to approve.
• Run a launch as one campaignPosts under a single brief with dates and phases, and a view of what is still outstanding.
• Find anything you have postedLabels, hashtag groups and content pillars, applied across posts and media and filterable everywhere.
• Client sign-off without the email threadSend a batch for review and they approve through a link. No account, no seat, no chasing.
• Every comment and DM in one inboxAll nine networks in one place, with assignment, internal notes and saved replies.
• Numbers you can send straight to a clientPer-channel analytics, your best posting times, and a branded PDF report on a schedule.
• Know why you are postingPositioning, voice, goals and bets in Strategy, with a retro at the end of each period.
• See what is working in your spaceTrack competitors, hashtags, keywords and sounds, and turn anything you find into a draft.
• Put money behind what performsBoost a post from the same screen, or run Meta, TikTok and LinkedIn campaigns from here.
• Everyone knows what they are doingA task board with due dates, checklists and files, each task linked to the content it belongs to.
• Know the moment a post failsFailed posts collect in one place with the error the network returned, ready to fix and send again.

The Networks You Can Publish To

• Instagram
• Facebook
• TikTok
• YouTube
• LinkedIn
• X
• Threads
• Pinterest
• Google Business

We provide as close to a native experience as you can get in Maeve. Uploading cover photos, tagging, locations. We will always provide the latest updates as they become available via the API. We are usually the first movers in any scheduler.

Working With Clients

A client does not need a Maeve account, a seat, or a password. You send a review link, they open it in a browser, and they approve, reject, or comment on each post. The same applies to a shared calendar and to collecting media: both are links you send.

We focused on making this user experience as simple and beautiful as possible because your clients don't care about Maeve. They don't care about anything other than their own business and what they are doing that day. So the point here is that they don't have to learn how to use Maeve, because it's just so simple and it feels nice to use.

Running Maeve Without Opening It

Maeve is fully agent supported. Anything you can do in the web application you can do via MCP or the CLI. Where users get the most out of Maeve is when they combine using their own agents in Claude or Codex and uploading content, then checking it once it is in the platform.

Ask an assistant

From your software

Command line

Schedule the carousel for Tuesday morning

Scheduled for Tuesday 9:00am, going to Instagram and LinkedIn.

By asking an AI assistant. This one is new for everybody. Assistants like ChatGPT and Claude can now be given access to other software, through a shared standard called MCP. Connect Maeve and you can just ask: draft something about the new opening, find that video from March, tell me how last month went. The assistant does the work inside your workspace rather than handing you text to paste somewhere.

From your own software. If you have a website, an online shop, or an internal tool, it can send posts to Maeve by itself. A new product goes live and the announcement is already scheduled, without a person copying it across.

From a command line. If you or someone on your team is comfortable typing commands, one line schedules a post. Put those lines in a script and your posts go out on a routine nobody has to remember.