| Platforms supported | Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, and Google Business Profile, with X sold as a paid add-on | Instagram, Facebook, LinkedIn, X, Pinterest, TikTok, YouTube, Threads |
| Content calendar | Yes, a unified calendar on all plans, with publishing queues on Advanced and up | Yes, drag-and-drop calendar, board, and list with platform previews |
| Workflow feel | An engagement suite built around the inbox, with publishing attached | A planning and publishing workspace built for lean teams |
| Pricing model | Per user, every seat at the same full rate with no volume discount, plus quote-priced add-ons | Flat monthly price with seats included by plan, never per seat |
| Social inbox | The signature feature: comments, DMs, mentions, Google reviews, and ad comments in one queue with assignment and collision detection | Comments and DMs from every platform in one queue |
| Analytics and reporting | Strong, including ROI reports that pull Google Analytics data to tie posts to traffic, leads, and sales | Built-in analytics plus a free report template |
| Social listening | A quote-priced Advanced Listening add-on, outside the plans | Not built in |
| Approval workflows | Simple approvals from the Professional plan, bulk approve on Advanced, multi-step workflows on the Custom plan | Internal approvals and client review on the Standard plan and above |
| External client review | Shared calendars, from the Advanced plan | Client review batches an outside reviewer opens without a seat, with comments and emoji reactions, on the Standard plan |
| Instagram grid planning | A grid preview, from the Professional plan | Yes, a free Instagram grid planner tool and in-app feed preview |
| Link in bio | PulseLink, from the Professional plan | Not built in |
| AI agent control (MCP server) | No MCP server; a Reports open API on the Custom plan only | A first-party MCP server with read, write, and confirm-before-publish scopes for Claude, Codex, and Cursor |
| Command-line interface (CLI) | No CLI | A maintained CLI on npm, signed in with a device-flow token |
| Spreadsheet-style planning | CSV bulk scheduling up to 200 posts on Advanced and up, but no live planning table | A Workbench planning table that edits captions, dates, pillars, and assignees inline across many posts |
| Free plan | Discontinued in July 2026. The free tier is now Archie, the AI content assistant, rather than the management product | No free plan; every plan has a 3-day full-feature trial |
| Starting price | $99 per user per month for Standard ($79 on annual billing), with every plan capped at 10 social profiles and extra profiles at $10 to $15 a month each | From $25 per month flat, all channels included and no monthly post cap, with a 3-day full-feature trial |
| Free trial | 30 days, no card required | 3 days |