| Platforms supported | Instagram, TikTok, Pinterest, Facebook, X, LinkedIn, YouTube, Threads | Instagram, Facebook, LinkedIn, X, Pinterest, TikTok, YouTube, Threads |
| Instagram grid planning | The calling card: a drag-and-drop feed preview to arrange the grid before anything goes live | An in-app feed preview, plus a free Instagram grid planner in the browser that needs no account |
| Content calendar | Yes, calendar and feed views of scheduled content | Yes, drag-and-drop calendar, board, and list with platform previews |
| Workflow feel | A mobile-first visual planner built for one person or two | A planning workspace built for teams, sign-off, and volume |
| Pricing model | Flat plans that bundle social sets and users, with paid add-ons for extra sets and users from the Growth plan up | Flat monthly price with seats included by plan |
| Free plan | Yes, a mobile-only plan with 1 social set and 10 uploads a month | No free plan; every plan has a 3-day full-feature trial |
| Link in bio | Yes, a link-in-bio page that can also sell digital products | Not built in |
| Social inbox | Comments and DMs, with auto-responses to repeat questions | Comments and DMs from every platform in one queue |
| Analytics and reporting | Post and account analytics, with no custom report builder | Built-in analytics plus a free report template |
| Approval workflows | Single-step approval: one reviewer approves a post | Internal approvals first, then client review, on the Standard plan and above |
| External client review | Plan Report, a shareable snapshot of upcoming content for feedback | Client review batches an outside reviewer opens without a seat, with per-post comments, emoji reactions, and decisions that flow back into scheduling |
| AI agent control (MCP server) | No MCP server or public API | A first-party MCP server with read, write, and confirm-before-publish scopes for Claude, Codex, and Cursor |
| Command-line interface (CLI) | No CLI | A maintained CLI on npm, signed in with a device-flow token |
| Spreadsheet-style planning | None; planning is visual and per-post | A Workbench planning table that edits captions, dates, pillars, and assignees inline across many posts |
| Starting price | Free mobile plan, then Starter at $16 a month ($14 on annual) for one social set and one user | From $25 per month flat, all channels included and no monthly post cap, with a 3-day full-feature trial |
| Free trial | 14 days | 3 days |